Sr Product Marketing Manager, Professional Services

Description Global Services brings together experts and capabilities across Training and Certification, Professional Services, Support and Managed Services, Security, and our global community of AWS Partners to help organizations across every industry move faster and do more with AWS. Product Marketing is responsible for developing crisp, highly differentiated positioning and messaging for AWS and its services. We tell AWS’s most important and interesting stories to educate customers about what is possible with AWS Cloud. We are seeking a Senior Product Marketing Manager to drive awareness and adoption for our Professional Services portfolio. As a Senior Product Marketing Manager for Professional Services, you will be responsible for the Professional Services portfolio and tasked with developing messaging and positioning which highlights how Professional Services offerings provide customers with expert guidance and packaged solutions to accelerate business transformation. You will define the product marketing strategy for the portfolio, and work with product management to deliver a seamless user experience. You will develop a deep understanding of our customers – who are they, how they buy, and why they buy. You will use customer insights to develop positioning and messaging that resonates with our target audiences. You will work with product and sales teams to creating compelling content to help customers understand use cases and value propositions, as well as support marketing campaigns that drive customer engagement and service adoption. You will collaborate with product, sales, marketing, and launch management to develop and execute marketing plans that grow the business. You will partner with go-to-market and enablement teams to articulate the value of our solutions to prospects and existing customers. To be successful in this role, you have demonstrated B2B experience in driving results for a product portfolio, are passionate about technology development and launches, and obsess over the customer experience. You are unafraid to build from scratch, comfortable with ambiguity in a changing environment, and overcome obstacles to deliver results. You seek data to prove what’s working and what isn’t. This is a visible position that will interact at all levels of the company. You will be joining a highly collaborative team focused on delivering significant impact for Global Services. This role can sit in either Seattle, WA USA or Santa Clara, CA USA only. Relocation offered for these locations only within the USA only. Key job responsibilities • Drive understanding of Professional Services portfolio messaging and positioning for AWS. • Conduct customer research to inform marketing deliverables and influence the product roadmap. • Identify the target audience, buyer personas, and buyer journeys for the portfolio. • Collaborate with product teams to distill features and benefits of major launches into positioning and messaging. • Develop audience-specific messaging, marketing content, and go-to-market materials (presentations, whitepapers, infographics, customer stories, product videos, webpages, and more) • Develop and execute on innovative product marketing activities that reach target audiences effectively. • Partner with other marketing teams (e.g., campaigns, demand generation, field, and event marketing) to develop marketing launch strategies and focused marketing programs that drive product adoption and usage. • Work effectively across AWS with groups such as product, product marketing, sales, business development, enablement, and digital marketing to achieve joint business goals. • Define business metrics, measurement plan, and continuously measure and optimize your product marketing initiatives. A day in the life The Global Services product marketing team works on creating compelling positioning, messaging, and content to support launches and campaigns that drive awareness, preference, and adoption of people services and technology. We all have a bias for action for developing awesome marketing assets (e.g., messaging, success stories, blogs, presentations, videos, collateral, enablement resources). We all work together and pick each other up when workloads shift. This helps us manage time and juggle multiple priorities to execute high-quality deliverables. We enjoy supporting a fast-paced, collaborative, and highly cross-functional organization. About the team AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services. Diverse Experiences Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Why AWS Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud. Inclusive Team Culture Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness. Mentorship and Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Basic Qualifications 7+ years of professional non-internship marketing experience Experience using data and metrics to drive improvements Experience building, executing and scaling cross-functional marketing programs Experience leading go-to-market for consumer software or hardware product launches Experience communicating results to stakeholders Preferred Qualifications Experience with customer segmentation, profiling, and targeting Experience prior success in driving execution of large-scale project plans with multiple teams in support of business goals Experience presenting metrics and progress to goal to senior leadership Experience using any of SQL or other analytical tools for conducting data analysis Experience with Professional Services Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us. Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.