Digital Advertising Supervisor Job at SUMITOMO RUBBER NORTH AMERICA INC in Ranch

We’re seeking a Digital Advertising Supervisor to oversee the planning, execution, and optimization of digital advertising campaigns across various online platforms, including social media, search engines, and display networks. In this role, you will be responsible for ensuring campaigns align with SRNA goals and deliver measurable results while adhering to budget constraints. Responsibilities include strategy development, media buying, performance analysis, execution of website content, digital advertising campaigns, email marketing initiatives, and press releases.

Key responsibilities include:

• Analyze market trends and audience data to identify target demographics and optimal advertising channels. 

• Manage media budgets across various digital platforms including Google Ads, Meta and native advertising. 

• Monitor campaign performance and make real-time adjustments to optimize reach, impressions, and click-through rates. 

• Developing, maintaining, and executing comprehensive digital marketing media calendars.

• Create detailed campaign plans outlining goals, budget allocation, key performance indicators (KPIs), and timelines. 

• Assisting in the creation and refinement of a consistent and compelling brand voice for digital platforms, including but not limited to:

  • Websites: falkentire.com and falkenpeaktraining.com

  • Online advertising partnerships

  • Email marketing campaigns

  • Forums, blogs, and other digital platforms

• Leading and assigning tasks to ensure efficient use of resources and fostering creativity in online content development.

• Supervising and mentoring the Digital Marketing Coordinator to encourage growth and collaboration.