Creative Director Job at J&L Marketing in Louisville

Creative Director

J&L Marketing is an Advertising Agency with a focus on Direct and Digital marketing strategies in highly competitive industries. With a nationwide client base exceeding 1,000, J&L distinguishes itself through innovation and consistently delivers top-notch results, allowing its clients to outsmart the competition without outspending them. We are passionate about our work and are committed to pushing boundaries and creating innovative solutions.

We are looking for a Creative Director with extensive experience in paid media design and video production to lead our creative team and shape our brand strategy. This individual will play a pivotal role in conceptualizing and executing creative campaigns that integrate data analytics and creativity to achieve optimal results. In addition to managing and inspiring our team of artists and designers, this individual will collaborate with cross-functional teams to ensure that our creative output aligns with our clients' goals and market trends.

Creative Director Responsibilities

• Lead Creative Brand Strategy
  Develop and communicate a clear creative vision that aligns with the company's overall goals and brand identity, with a focus on paid media design and video advertising.
• Team Leadership
  Lead and inspire a team of creative professionals, including graphic designers, videographers, and content creators, while fostering a collaborative and innovative environment that encourages the generation of fresh, impactful ideas.
• Conceptualize and Execute Campaigns
  Collaborate with cross-functional teams to conceptualize and execute creative campaigns across various channels, ensuring consistency and alignment with brand guidelines.
• Video Production and Digital Marketing
  Oversee and contribute to video production efforts, particularly in the OTT and CTV space.
  Integrate video content with digital marketing strategies, including paid media, to maximize engagement and ROI.
• Data-Driven Creative Decisions
  Leverage data analytics to inform creative decisions and ensure that campaigns effectively reach target audiences and achieve business goals.
• Stay Current with Industry Trends
  Keep abreast of industry trends, emerging technologies, and creative tools, particularly in video production and digital marketing, to maintain a competitive edge.

Creative Director Requirements

• Be able to work in-office at our headquarters in Louisville, KY.
• Proficient in Google Web Design.
• Proven experience as a Creative Director or similar role, with a strong emphasis on paid media design, OTT and CTV video advertising, and video production.
• A strong portfolio showcasing successful campaigns and creative projects in the digital marketing or advertising space.
• In-depth knowledge of market trends, consumer behavior, and emerging technologies in digital marketing, particularly in data-driven creative strategies.
• Excellent leadership and team management skills.
• Proven ability to push creative boundaries, think outside the box, and bring fresh ideas to the table.
• Exceptional communication and presentation skills.
• Bachelor’s degree in Marketing, Communications, or a related field.

Benefits

• Competitive salary
• Health, dental, vision, and life insurance
• 401(k) retirement plan
• Generous vacation and paid time off
• Professional development opportunities

Application Process

Please note that we take your safety seriously and adhere to strict recruitment protocols. J&L Marketing will never conduct interviews via text, request money or personal information, or offer positions without official interviews. If you're ever in doubt, contact us directly through our official website.