Marketing Specialist Job at AtWork Group in Fort Lauderdale

$40k-$60k (DOE) Please email resume to wdean@atwork.ComJob Summary:We are seeking a creative and results-driven Marketing Specialist to join our team. The ideal candidate will assist in developing and implementing marketing strategies that enhance brand awareness, drive customer engagement, and support overall business goals.Key Responsibilities: Marketing Campaigns: Assist in the planning, execution, and analysis of marketing campaigns across various channels, including digital, social media, email, and print. Content Creation: Develop engaging content for marketing materials, including blog posts, newsletters, social media posts, and website updates. Market Research: Conduct market research and analyze consumer trends to identify opportunities for growth and improvement. Social Media Management: Manage and grow the company s social media presence, including creating content, monitoring engagement, and analyzing performance metrics. Collaboration: Work closely with cross-functional teams, including sales and product development, to align marketing strategies with business objectives. Reporting and Analysis: Track and report on key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and recommend improvements.Qualifications: Education: Bachelor s degree in Marketing, Communications, Business, or a related field. Experience: 1-3 years of experience in marketing or a related role preferred. Technical Skills: Proficiency in Microsoft Office Suite and familiarity with marketing tools (e.G., Google Analytics, CRM software, email marketing platforms). Creative Mindset: Strong writing and editing skills with an eye for design and detail. Analytical Skills: Ability to analyze data and market trends to make informed decisions. Team Player: Excellent communication and interpersonal skills with the ability to work collaboratively.Benefits: Competitive salary Health, dental, and vision insurance