Marketing Specialist Job at Meritage Homes in Jacksonville

ResponsibilitiesDevelop and execute annual division marketing plan in collaboration with division leadership and Regional Marketing DirectorEffectively plan and execute local rollout of national marketing initiatives to maximize results for the division as well as the companyDesign quarterly and monthly strategies and tactics for the division to drive qualified traffic to support the sales effort for existing communities and new community openingsWork with sales leadership as well as community teams to develop targeted marketing tactics to maximize traffic and conversion for individual communities based upon sales performance and lifecycle phase; partner with sales leadership on the effective rollout of national and divisional marketing initiatives at the local levelCreate strategic pre-opening marketing plans to ensure successful new community openings; oversee and coordinate all new community marketing activities including signage, messaging, interest list development, model merchandising, sales center installation and special events; responsibilities include planning, oversight and regular site visitsMaximize division's brand awareness and perception with key targets; consistently execute to brand standards across marketTrack and analyze results of marketing initiatives to ensure effective ROI; Leverage reporting tools and data to inform future marketing strategiesDevelop and execute PR strategy to generate positive news coverageDevelop and maximize digital presence for division and individual communitiesCreate, audit and maintain community web presence on Meritage Homes websiteCreate and maintain collateral materials (sales tools) for new and existing communitiesBuild and manage vendor relationshipsOversee and coordinate all consumer promotions and events including planning, execution and results-trackingEffectively implement the company's national agent program and create local strategy for agent outreach efforts including messaging and event planningPrepare and effectively manage budgets for division advertising and new community start-ups as well as model furniture and sales officesNurture a play-to-win culture by modeling and encouraging departmental best practice sharingResponsible for departmental administrative tasks including vendor set-up, invoice coding/processing/tracking and expense report preparation.QualificationsBachelor's degree in Marketing or related field3+ years of marketing experience, preferably in homebuilding or real estateExcellent written, verbal and interpersonal communication skills with strong attention to detail; ability to copywrite, edit and proofread materials for grammar and content.Strong technical aptitude and intermediate computer skills with expertise in MS Office applications (Outlook, Word, PowerPoint and Excel), email management systems, photo editing and website content management systemsAbility to influence others and overcome objectionsExcellent written, verbal and interpersonal communication and presentation skills with keen attention to detailExperience managing relationships with marketing-related vendorsStrong team player with a demonstrated ability to work well within cross-functional teams#LI-AJ3 OverviewAre you looking for an incredible career opportunity? Then Meritage Homes is the place for you! From the homes we build to the careers we offer, we believe in quality. Meritage Homes is the ENERGY STAR® Partner of The Year in Sustained Excellence for being a leader in protecting the environment and advancing energy efficiency in homebuilding. We are looking for candidates who are excited about furthering their careers, as well as being a part of an organization that helps people live happier, healthier lives. With over 100,000 homes built, Meritage Homes is looking for professionals who are self-starters and want to help our organization grow by providing new and innovative ideas. When joining Meritage Homes, you and your career can benefit in several ways, including:A work environment that encourages creativity and innovative ideas from every levelAn organization that lives by its core values everydayTeam atmosphere where every individual is considered a vital assetState of the art technology to provide an optimal working environmentA competitive pay structureStrong benefitsFlexibility in work-life integrationTeam-oriented environment where all individuals play an integral role in the companyOpportunity to further your career in a growing national organizationMaintain a competitive drive to be the best