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D.R. Horton

D.R. Horton is hiring: Sr Social Media Specialist-MTG in Austin

D.R. Horton, Austin, TX, United States, 78716


D.R. Horton, Inc., the largest homebuilder in the U.S., was founded in 1978 and is a publicly traded company on the New York Stock Exchange. It is engaged in the construction and sale of high quality homes designed principally for the entry-level and first time move-up markets. The Company also provides mortgage financing and title services for homebuyers through its mortgage and title subsidiaries.Please visit our website at www.drhorton.com for more information.D.R. Horton, Inc. is currently looking for a Sr. Social Media Specialist-MTG. The right candidate is a power user of social media platforms with an understanding of how to increase the online visibility, influence, and interact with consumer target markets. Uses social media analytics tools to measure ROI of social media efforts and engagements.Responsible for concept, design, creation and delivery of marketing related content (written and graphical) that supports social media marketing efforts for the various branches and departments of DHI Mortgage and DHI Financial Services.The position will work on multiple projects and campaigns at a time.Essential Duties and Responsibilities include the following. Other duties may be assigned.Strategize, plan and manage the day-to-day content of all DHI Mortgage social media initiatives that contribute to the overall communications goal and positively maintain the company's brandRecommend and build social media experiences that engage the appropriate audiences and inform them of our products and servicesEnsure that all content is approved, accurate and continuously up to date. Keep corporate sites updated with fresh, relevant and engaging contentPartner with and monitor internal and external relationships relative to the successful integrated implementation of social media strategy, platform management and administration required to manage social media accounts and campaignsBuild relationships with online contributors/ambassadors that have positive influence in the real estate industryUse measurement tools to provide reports on metrics, and continually find ways to improve on those metrics through testing and new initiativesSummarize insights and conversations to create actionable reports that lead to optimization Advocate, train, and demonstrate good use of social media and Compliance best practices among branch usersMonitor corporate and outside social media outlets, and recommend improvements, if necessaryStay current on social media best practices and integrate them into the overall marketing strategy for the businessAct as lead specialist for other social media positions providing guidance and direction as neededBecome and remain familiar with mortgage specific products and services, licensing, disclosure and any other DHI Mortgage Compliance requirements using internal resourcesAssist in other areas of digital marketing that include, but are not limited to, email marketing, website content management, analytics, SEO, and SEMAssist in reviewing and proofreading all advertisingConducts all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the companyAbility to work overtimeQualificationsEducation and/or ExperienceAssociate degree or equivalent from two-year college or technical school in Communications, Digital Media, Advertising, Marketing and/or Business Four plus years of related experience and/or training developing, managing, monitoring, and analyzing social media platforms for brands in a corporate settingKnowledge of professional social media management, online forums and conversation auditing tools including, but not limited to Hootsuite, Sprinklr, Spredfast, Falcon.io, etc. Exceptional writer and editor for varied audiences and ability to communicate in a direct, concise manner, while also making the content interesting and compellingKnowledge of the impact of social media on search engine optimization (SEO) and paid online campaignsAbility to communicate effectively with all employees, including the executive committeeMust be able to work within tight deadlines and budget(s)Excellent communication, organizational and time management skillsAbility to manage multiple responsibilities with attention to detail in a fast-paced environmentAbility to apply common sense understanding to carry out instructions furnished in written oral form or via DHI Mortgage applicationsProficiency with MS Office and emailAbility to sit for majority of 8-hour workday; use hands and fingers to handle or feel; reach with hands and arms; talk and hear.Specific vision abilities required by this job include close vision and peripheral visionThe noise level is generally moderatePreferred QualificationsBachelor's degree from four-year college or university preferred Experience with social media crisis management preferredProficient or have working knowledge of Adobe suite of tools (Photoshop, etc.), HTML, CSS and other markup languages a plusCome join a winning team with a Fortune 500 company! We are growing fast and are looking for enthusiastic attitudes and team players to join our success. We offer an excellent benefits package including:Medical, Vision and Dental401(K)Employee Stock Purchase PlanFlex Spending AccountsLife InsuranceVacation, Sick, Personal Time and Company HolidaysBuild YOUR future with D.R. Horton, America's Builder.#WeBuildPeople2Follow us on social media @hortoncareers for an inside look at our company and connect with us on LinkedIn for up to date job listings!LinkedIn, Twitter, Facebook, Instagram