Overdrive Interactive is hiring: Associate Director of SEO in Boston

10K Signing Bonus! *Associate Director of SEO General DescriptionThe Associate Director of SEO is a seasoned SEO professional and digital marketing strategist. In this senior level leadership position, you are responsible for applying your deep SEO knowledge (focusing on ecomm SEO, content SEO and technical SEO) to address key client business challenges and then translate them in actionable SEO strategies and tactics. This is accomplished by having a thorough understanding of strategic, tactical and technical components of SEO and along with an understanding of the client's climate, category, company, customer and competition. You will also have management responsibilities for 5 - 6 Overdrive team members who will be reporting into you and form the core of a team you help oversee. You will be tasked to work, manage, and mentor those on your team to ensure seamless communication of the client's strategic objectives while providing your team actional guidance around the tactical delivery of Overdrive's SEO services and solutions.* Signing bonus eligibility: Applicant must apply to Overdrive directly and not be using a recruiter. Signing bonus paid after the completion of three months employment and satisfactory performance. Associate Director of SEO ResponsibilitiesWork with senior level client team members, in a fast-paced environment to address their business and strategic challengesActively communicate SEO-centric and advise, recommendations, and strategy to address client communicated business and strategic challengesDevelop and confidently present actionable SEO-centric strategies and recommendations to address client communicated business and strategic challengesGuide and oversee the implementation and execution of all facets of SEO-centric strategies developed with all Overdrive and client team membersEnsure flawless and on-time delivery of client developed SEO-centric strategies and roadmapsAbility to leverage and utilize key SEO tools and technologies such as Google - Analytics/Search Console/Tag Manager/AdWords, Brightedge, Deepcrawl, Screaming Frog, Ahrefs, Adobe AEM/Analytics, to inform and drive strategy and tactical recommendationsAddress and oversee both near-term and long-term SEO-centric initiatives.Monitor both short and long-term performance or all SEO-centric client initiativesOversee the technical and content initiatives and optimization recommendations/initiativesReview all program analytics and measure as a means to monitor performance and to develop the necessary tactics and strategies to address performance insightsProactively bring SEO-centric solutions and recommends to both the Overdrive and client teamStay abreast of the latest developments within the SEO landscape and be readily able to speak to and address or formulate an associated POVManagement ResponsibilitiesSuccessfully build, maintain and oversee a team of 5 - 6 Overdrive team members though consistent communication, mentorship and trainingManage relationships with senior level client staff as well as day-to-day contactsProvide advanced SEO and marketing counsel and advice to clients and othersDevelop and implement both short and long-term strategic marketing and SEO programs and initiatives for clientsidentify client growth and up-sell opportunities as a means to evolve and grow client relationshipsProvide strategic direction and guidance to agency personnel to ensure fulfillment of client objectives and expectationsEnsure complete, timely and actionable direction to all departments on all client programsOversee the day-to-day activities of specific Overdrive accountsStrategic implementation of Overdrive's policies, procedures and productsProvide agency management with client communications and information relevant to the Overdrive's overall performance on accountsAnalyze agency/campaign reports and communicate key findings, actionable insights, and forward-looking recommendations to clientPrepare and present presentations associated with agency and client performance associated with programs being managedAssume other agency responsibilities as directed by agency principalsRequired CompetenciesComprehensive knowledge, inclusive of best practices associated both technical and content driven SEO, integrated digital marketing and ecommerceThorough understanding of online and SEO tracking, measurement and analytics platforms and metrics used to measure and track campaign performance, inclusive of Omniture, Google Analytics and others.Commanding knowledge of SEO tools and technologies including: HTML/CSS, JavaScript, Structured data, Google - Analytics/Search Console/Tag Manager/AdWords, SEMRush, Ahrefs, SimilarWeb, Salesforce, Kibana, ScreamingFrog, DeepCrawl, BrightEdge, Conductor, Jupyter, RStudio, Tableau, SiSenseCommanding knowledge of SEO tactics such as: A|B testing, SEO audits, Keyword research, Site taxonomy, Information architecture, Link building, International SEO, Technical SEO, On-page SEO, Off-page SEO, UX/CROManagement of agency financial process inclusive of Net/Gross, estimate, time tracking and campaign budgetsA thorough understanding of interactive and general marketing principalsDemonstrated experience in applying the underpinnings of online marketing, as well as tactical knowledge around how strategies are implemented across various channels inclusive of SEO, SEM, Online Media, Social Media, Application Development and moreCore CompetenciesSEO program management and strategyThorough knowledge of interactive and general marketing principalsProven ability to management senior level client relationshipsDemonstrated ability to recognize client growth opportunities and grow client relationshipsInitiative and innovation in problem solving and task managementThe ability to facilitate and evaluate quality communications strategiesDemonstrated Project Management skillsAbility to manage and mentor agency staff (junior and mid-level)Demonstrated team management experience and ability to unite and lead individuals from different disciplines and departmentsStrong interpersonal skillsStrong communication skillsProven ability to learn and lead a client's businessUncompromising attention to detailFluency in MS Office, inclusive of Outlook, Excel, PowerPoint and WordExperienceCandidate must have a minimum of 5 - 7 years of SEO (technical and content) and Digital Marketing experience, inclusive of 3 - 5 years of personnel/team management responsibilitiesCurrent Google AdWords and Google Analytics certification is a plusSEO Ecommerce experience a plusAbility to showcase thought leadership, best practices and marketing prowess via writing for Blogs or industry publications a plus.About OverdriveOverdrive Interactive is a Boston-based digital agency with a unique blend of strategic, media, creative and technical services that truly represent the model of what most agencies are striving to become in today's competitive environment. Employment at Overdrive means having the opportunity to work in a dynamic environment providing some of the world's leading companies with the cutting-edge online marketing programs they need to succeed and grow. Our team members get their heads around online advertising, search marketing, social media, mobile, digital creative, analytics and more - all the things marketing and creative professionals need experience in to thrive in today's ever changing marketplace. Want to know more? Check out our site at www.overdriveinteractive.comBenefitsHealth and Dental insurance401(k) retirement plan with company matching contributionFlexible spending accounts including: commuter and child care benefitsVision care discountsPaid vacation and holidaysCompetitive salaryEmployee referral bonusLong term disabilityLife insuranceAccidental death insuranceIndustry trainingFree healthy snacks, coffee and teasContemporary open-loft office spaceFun parties and office culture