Manager, Product Marketing - Monetization

Full Beaker is looking for a data-driven Manager of Product Marketing to own our proprietary monetization products and internal tools to help us grow our business. We're in the business of helping users with complex decisions in their life, and our suite of customer-facing monetization features are key to helping us achieve this goal.

Our websites provide tools and resources to guide consumers in critical decisions, from obtaining mortgages to finding jobs to selecting education opportunities. In this role, you will work with a variety of teams within Full Beaker to optimize current monetization experiences, quickly test and iterate on new monetization opportunities, identify and propose business opportunities to maximize revenue, and ensure consistent standards of excellence across multiple websites.

What you'll be doing on a day-to-day basis:

This role will work closely with many teams, including business development, engineering, and our paid, organic, and email teams to maximize the revenue potential of our business via our existing monetization tools. The day-to-day responsibilities of this role will likely change over time; within the first 2-3 months, however, we expect the person in this role to be responsible for:

• Closely managing and monitoring client budgets, and adjusting placements appropriately to maximize revenue and quality.
• Managing day-to-day monetization changes and proposals with exceptional attention to detail and speed.
• Assessing partner quality metrics, and making recommendations on areas to expand coverage, adjust pricing, adjust traffic flows, and more.
• Clearly and consistently document key changes, test results, and recommendations, and communicate to appropriate stakeholders.

Additionally, in the longer term, we expect the person in this role to:

• Work closely with engineering to implement new monetization features and drive improvements to existing features
• Evaluate key competitors, propose and implement new monetization features or experiences, and assess the impact of these changes
• Become an expert of our core audiences, and develop appropriate monetization strategies to meet each audience's core needs

To succeed in this job, you'll need:

• 5-7 years of relevant experience in performance marketing or digital product management, with at least 3 years of direct monetization/revenue optimization experience
• Experience in B2C website operation in the lead generation space is strongly desired
• Strong analytical skills with the ability to use data and metrics to drive action, and comfortable working with nuanced data
• Strong attention to detail
• Strong collaboration and communication skills
• Ability to think strategically and execute methodically
• Ability to understand and discuss technical concepts and manage tradeoffs
• Bachelor's degree or above
• Willingness to roll up your sleeves, learn, and get the job done.

The best things about this job:

• You'll work in a collaborative with talented people who have a broad range of experience
• You'll enjoy creative freedom when building new things and improving existing ones
• You'll be encouraged to learn: we provide a $1500 budget per year that covers books, courses, and conferences
• We provide full-time employees with full benefits including medical, dental, and vision coverage with available coverage for close family members
• We also provide a matching 401(k) program, performance bonuses, 3 weeks of paid vacation, 12 weeks of paid parental leave, and a sick PTO policy that boils down to "don't come in until you feel better"
• You'll be supported but never micro-managed

Pay Range: Up to $130,000 USD + Incentive bonus

Other job requirements:

Although Full Beaker is currently a primarily remote work environment, you will be expected to attend our Bellevue office as needed. As such, successful applicants must live within commutable distance of Bellevue, WA.

About Full Beaker

In 2024, Full Beaker has helped millions of people make some of the most important decisions of their lives, including getting an education, finding a job and securing a mortgage. And we did it with a high-performing team of less than 40 people.

Our passion is to help people succeed in life, and it shows up in our industry-leading websites, which include nurse.org and themortgagereports.com.

When you work at Full Beaker, you can count on changing the world for the better. We were on the forefront of informing nurses about COVID-19 developments, helping home buyers purchase their first homes, and guiding future students in seeking the right education path for their career goals. This consumer-focused model has never let us down. We're well-funded, high-growth and have been profitable every year since our business began.

Full Beaker is packed with talented, low-ego people who thrive in a fast-moving, innovative and entrepreneurial environment. Everyone sets ambitious goals - and then has the freedom to flex their muscles to make them happen. There's plenty of support when you want it, but also the opportunity, and indeed expectation, to take initiative and make a dramatic difference to our business.

No one at Full Beaker is afraid of hard work and everyone instinctively rolls up their sleeves to help wherever and whenever it's needed. This is a team sport and we all succeed together. Even though we love what we do, we ruthlessly prioritize our tasks to make sure there is plenty of time to enjoy our families, friends, pets and outside interests too.

While the majority of our team is in Bellevue, WA, we are a diverse and distributed bunch, with folks in the California Bay Area, San Diego, Michigan and Argentina.

We're proud of our values. We think you'll like them too - https://fullbeaker.com/values

Sound like your kind of place? Come on in, the water's lovely.

How to apply

Apply at https://fullbeaker.bamboohr.com/careers/3

If you're not sure whether you meet all the criteria, apply anyway. It's our job to filter people out

If you have any questions about the position or the company, please reach out to careers@fullbeaker.com

Full Beaker, Inc. is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, and protected veteran status, or any other characteristic protected by law.