CapMetro
Specialist I, Multimedia Communications
CapMetro, Austin, TX, United States
Job Description
WHO WE'RE LOOKING FOR
How would you leverage emerging trends in social media and digital communication to increase audience engagement and brand awareness for our organization during a crisis?
The Specialist I, Multimedia Communications position reports directly to the Program Manager of Multimedia Production. This position is responsible for customer-facing and public-facing communications and tasks to assist in the implementation of an integrated communications strategy that includes social media, website messaging, crisis communications and alerts, special events information, dissemination of public information and coordination of internal and stakeholder communications. This position will work closely with Marketing, Planning, Operations and other departments in a deadline-oriented team environment.
Responsibilities
WHAT YOU'LL BE DOING
Note: The duties and primary responsibilities below are intended to describe the general content of and requirements of this job and are not intended to be an exhaustive statement of duties.
WHAT YOU BRING
Service Impacts Core Team Member
This position has been identified as a member of the Service Impacts Core Team. As a member of the Service Impacts Core Team, the person in this position may be required to attend weekly meetings to ensure that Tier 1 and 2 Service Impacts are processed smoothly throughout the agency, ultimately, to provide the greatest service possible to our customers. Tier 1 and 2 Service Impacts are routine impacts including 5K/10Ks, charity walks, parades, UT Football games and unplanned impacts including emergency activities, traffic accidents, road construction and significant traffic from major events. In rare instances, this will require working outside of normal business hours.
Cross Functional Service Impacts Team Member
This position has been identified as a member of the Cross Functional Service Impacts Team. As a member of this team, the person in this position may be responsible for attending quarterly meetings where Tier 3 and 4 Service Impacts, all Capital Metro Service Changes, and all other large, customer facing projects at Capital Metro, will be discussed. This team will be responsible for ensuring that all facets of our business, both internal and external are considered and managed effectively, to provide the greatest service possible to our customers. In rare instances, this will require working outside of normal business hours.
WORK ENVIRONMENT AND PHYSICAL DEMANDS
Work is generally performed in an office environment in which there is only minimal exposure to unpleasant and/or hazardous working conditions. This position works with multiple project timelines and is responsible for managing employees performing work of a complex nature. Incumbent must have the ability to stand and sit frequently throughout an eight-hour period, reach vertically for overhead use as well as horizontally. Must be able to use a telephone or headset equipment. Incumbents must be able to lift and move material weighing up to 20 lbs., perform work at a computer terminal for 6-8 hours a day, and function in an environment with constant interruptions. Reasonable accommodation may be made to enable individuals with disability to perform the essential functions as previously described.
Mobility Status:
As a Mobile position, the incumbent is expected to work in the office as needed. There will be access to touchdown/collaboration spaces when on site. Must be in-office for socialization, strategic collaboration, supervision, oversight, and accountability as needed. CapMetro reserves the right to modify work status based on business needs.
WHAT'S IN IT FOR YOU
• Share in meaningful work with diverse, collaborative and innovative teams whose focus is to modernize public transportation and improve how we serve our customers and team members.
• Utilize our free and reduced fare transit service to get to the office and then plan to hit the gym and work with our onsite trainers (for free), before heading back home.
• Improve your productivity and enhance your work/life balance by taking advantage of one of our flexible work options.
...and much more!
WHAT YOU SHOULD KNOW
CapMetro is deeply committed to building a workplace where inclusion is not only valued but prioritized. We are proud to be an equal opportunity employer and committed to creating a welcoming and diverse environment. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, pregnancy, age, or any other protected characteristic as outlined by federal, state, or local laws. We encourage people with disabilities and from other diverse backgrounds to apply for Capital Metro vacancies. CapMetro makes hiring decisions based solely on qualifications, merit, and organizational needs at the time.
WHO WE'RE LOOKING FOR
How would you leverage emerging trends in social media and digital communication to increase audience engagement and brand awareness for our organization during a crisis?
The Specialist I, Multimedia Communications position reports directly to the Program Manager of Multimedia Production. This position is responsible for customer-facing and public-facing communications and tasks to assist in the implementation of an integrated communications strategy that includes social media, website messaging, crisis communications and alerts, special events information, dissemination of public information and coordination of internal and stakeholder communications. This position will work closely with Marketing, Planning, Operations and other departments in a deadline-oriented team environment.
Responsibilities
WHAT YOU'LL BE DOING
Note: The duties and primary responsibilities below are intended to describe the general content of and requirements of this job and are not intended to be an exhaustive statement of duties.
- Write, edit and distribute timely, proactive service alerts and detours, events-related impacts through messaging delivery channels.
- Provide timely responses to events and incidents, including working with CapMetro staff to research and coordinate responses.
- Serve as the Marketing Dept. representative in the Operations Control Center.
- Write and edit social media content and post on social media channels.
- Assist on agency projects and initiatives, including writing and updating communications plans.
- Provide communications support after regular business hours on an on-call basis, including social media monitoring and alerts and detours messaging.
- Assist in the implementation of emergency and crisis communications efforts during regular business hours, and after hours on an on-call basis.
- Assist in the development and coordination of special events such as news conferences, grand openings and new service launches, as assigned.
- Receive and respond to questions, concerns and complaints from customers and the public and pass along pertinent information to the Customer Care, Marketing and Operations teams.
- Track and maintain archives of key messages and materials related to public messaging using Agency messaging tools.
- Coordinate communications activities with public relations and advertising agencies, as assigned.
- Facilitate assignments for temp employees and staff interns.
- Act as team lead in supervisor's absence.
- Support Capital Metropolitan Transportation Authority's Safety Management Systems (SMS) process by following safety and security policies, considering safety in every action and reporting safety and security concerns.
- Perform other duties as required and/or assigned.
WHAT YOU BRING
- Bachelor's degree in Journalism, Communications, Public Relations or related field. Additional experience may be substituted on a year-for-year basis for up to four (4) years.
- Two (2) years of progressive experience in journalism, public relations, internal communications strategies, or related experience.
- Proven writing and editing experience covering a range of writing styles, , features, presentations and online communications. Writing samples could be required if selected for an interview.
- Exhibit understanding of social media, including strategy and expertise with various platforms and technology.
- Knowledge of local media, local events, elected officials and governmental bodies is preferred.
- Skilled in interpersonal communication in time-sensitive situations.
- Ability to research and quickly synthesize information, present it accurately, and in a variety of formats and mediums to target audiences.
- Ability to work quickly under deadline.
- Ability to work outside of standad business hours and on call.
- Ability to work independently and establish and maintain effective relationships with other CapMetro departments, the public, and the media.
- Technical proficiency with computer hardware and software, including Microsoft Suite, social media management tools, mass messaging platforms and transportation operations softwares.
Service Impacts Core Team Member
This position has been identified as a member of the Service Impacts Core Team. As a member of the Service Impacts Core Team, the person in this position may be required to attend weekly meetings to ensure that Tier 1 and 2 Service Impacts are processed smoothly throughout the agency, ultimately, to provide the greatest service possible to our customers. Tier 1 and 2 Service Impacts are routine impacts including 5K/10Ks, charity walks, parades, UT Football games and unplanned impacts including emergency activities, traffic accidents, road construction and significant traffic from major events. In rare instances, this will require working outside of normal business hours.
Cross Functional Service Impacts Team Member
This position has been identified as a member of the Cross Functional Service Impacts Team. As a member of this team, the person in this position may be responsible for attending quarterly meetings where Tier 3 and 4 Service Impacts, all Capital Metro Service Changes, and all other large, customer facing projects at Capital Metro, will be discussed. This team will be responsible for ensuring that all facets of our business, both internal and external are considered and managed effectively, to provide the greatest service possible to our customers. In rare instances, this will require working outside of normal business hours.
WORK ENVIRONMENT AND PHYSICAL DEMANDS
Work is generally performed in an office environment in which there is only minimal exposure to unpleasant and/or hazardous working conditions. This position works with multiple project timelines and is responsible for managing employees performing work of a complex nature. Incumbent must have the ability to stand and sit frequently throughout an eight-hour period, reach vertically for overhead use as well as horizontally. Must be able to use a telephone or headset equipment. Incumbents must be able to lift and move material weighing up to 20 lbs., perform work at a computer terminal for 6-8 hours a day, and function in an environment with constant interruptions. Reasonable accommodation may be made to enable individuals with disability to perform the essential functions as previously described.
Mobility Status:
As a Mobile position, the incumbent is expected to work in the office as needed. There will be access to touchdown/collaboration spaces when on site. Must be in-office for socialization, strategic collaboration, supervision, oversight, and accountability as needed. CapMetro reserves the right to modify work status based on business needs.
WHAT'S IN IT FOR YOU
• Share in meaningful work with diverse, collaborative and innovative teams whose focus is to modernize public transportation and improve how we serve our customers and team members.
• Utilize our free and reduced fare transit service to get to the office and then plan to hit the gym and work with our onsite trainers (for free), before heading back home.
• Improve your productivity and enhance your work/life balance by taking advantage of one of our flexible work options.
...and much more!
WHAT YOU SHOULD KNOW
CapMetro is deeply committed to building a workplace where inclusion is not only valued but prioritized. We are proud to be an equal opportunity employer and committed to creating a welcoming and diverse environment. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, pregnancy, age, or any other protected characteristic as outlined by federal, state, or local laws. We encourage people with disabilities and from other diverse backgrounds to apply for Capital Metro vacancies. CapMetro makes hiring decisions based solely on qualifications, merit, and organizational needs at the time.