Municipal Credit Union is hiring: Marketing Specialist in New York

About MCU:

At Municipal Credit Union, we believe that an incredible culture helps create a happy and motivated team that works hard to achieve the best results for themselves and their members. For more than 100 years, MCU has provided affordable financial products and convenient services to a membership base that is now comprised of over 600,000 individuals. With each new generation we have the pleasure of interacting with, we maintain the credit union promise of people helping people.

Overview: The Marketing Specialist is responsible for creating content, analyzing results from marketing initiatives, and providing support for credit union events and sponsorships. Must be able to work on multiple assignments concurrently and deliver ideas and recommendations based on company objectives and project strategies. Work collaboratively with internal and external resources to help implement a wide range of projects across multiple media and distribution channels.

Responsibilities:

• Coordinate message integration consistent with MCU’s brand strategy across all marketing channels, including website, email, social media, Digital Banking application, and retail locations.

• Develop and execute performance marketing strategies

• Manage marketing platforms such as Google, Birdseye, and Salesforce while providing support as needed within Hubspot.

• Manage Google tags and triggers in Google Tag Manager (GTM) and ensure comprehensive campaign tracking.

• Analyze data to identify trends, and implement optimizations to improve campaign performance, and enhance website performance.

• Stay updated on industry trends, driving innovation and new ideas to help propel the business forward.

• Support and attend on premise events, marketing team meetings, and webinars.

• Edit and proofread copy as needed.

• Perform other marketing related duties, and special projects as requested.

Requirements:

• Bachelor’s degree in marketing, analytics, communications, computer science or related field.

• Experience in marketing, advertising, or similar roles, with a strong understanding of the online advertising space. Financial services experience preferred but not required.

• Proficient in HTML, CSS, and JavaScript, as well as marketing automation technologies and platforms such as Google Analytics/Salesforce/HubSpot.

• Working knowledge of SEM, and SEO techniques and tools, with a strong understanding of Google algorithms and ranking factors.

• Working knowledge of Google Ad Manager and its functionalities.

• Quick learner with the ability to adapt to new technologies, tools, and processes in a fast-paced environment.

• Ability to develop and expand skills into new growth areas, mastering analytical techniques to enhance performance.

• A proactive, problem-solving attitude with strong ownership of responsibilities, able to perform in a high-volume, dynamic environments and meet deadlines while maintaining exceptional attention to detail.

• Excellent written, verbal, proofreading, copywriting and copy-editing abilities

Why you’ll be a good fit:

Our Core Values are an integral part of who we are and who we hire. By living our Core Values, every day, we continue to attract the best and brightest talent, achieve unsurpassed results and continuously challenge ourselves to be better than yesterday. These values are at the heart of our organization and within every teammate. To be a great fit, you’ll bring the following:

Results – You’ll look to achieve the best outcomes for our members. Continuously track and measure everything, and use it to always improve. Be proactive, not reactive.

Agility – You’ll remain agile in your decision making, planning, and delivery; using curiosity and creativity to see situations from all perspectives.

Integrity – You’ll act professionally and positively. Build trust, be upfront and communicate thoroughly.

Teamwork – You’ll work to achieve common goals as part of ONE TEAM.

Ownership – You’ll hold yourself and others accountable and remain committed to our obligations while caring about the outcomes as much as an owner would.

Belonging – You’ll embrace and environment in which any individual or group can be and feel welcomed, respected, supported and valued.

We stand by our mission to connect our members and communities with an exceptional financial future and we are looking for individuals who share this same purpose to take this journey with us.

What we can offer you:

Competitive compensation, medical and dental benefits.

401K with employer match

Flexible paid time off

We are committed to hiring, training, cultivating, promoting, and celebrating an environment where we have a welcoming and fulfilling place for all people to call home. Diversity of race, thought, sexual orientation, age, veteran status, religion, and disability will empower us to thrive as individuals, as teams, and as an organization.

Municipal Credit Union (MCU) is an Equal Opportunity Employer.

Municipal Credit Union provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Salary: $66,640 to $83,300