Director of Marketing Job at Agio, Inc. in New York

Agio is a hybrid managed IT and cybersecurity provider servicing the financial services, health care and payments industries. The company has extensive experience supporting the alternative investment space, specializing in hedge funds, private equity firms and asset managers. Agio offers technology hosting, monitoring, management, helpdesk, disaster prevention and recovery, as well as managed security, 360° cybersecurity programs, virtual CISO (vCISO) support and cybersecurity consulting.

We have team members in the US, UK, Canada, India and the Philippines. Our remote work policy allows us to accommodate our employees' need for flexibility. Our family forward mentality and work-life balance focus empower our employees to live their best life at Agio.
WE OFFER:

• Comprehensive health benefits including vision, dental, disability, life insurance, and more with immediate coverage
• An inclusive and extended parental leave policy, birth mothers are fully paid up to 24 weeks
• Uncapped vacation time off
• 9 paid holidays
• 10 paid sick days
• 32 hours of paid volunteer time off
• Training and growth opportunities
• A multicultural and diverse team
• A supportive work environment
• Social events
• Agio swag
• And more

Position Overview

We are looking for a strategy and execution focused Director of Marketing who is a strong and supportive leader and coach to a team of talented designers and demand generation professionals.

As a member of the Go to Market leadership team reporting directly to the Chief Commercial Officer, the Director of Marketing is responsible for the company's core marketing strategy and shares the responsibility to drive growth. This person will push our event-focused strategy forward while also supporting digital marketing with an intense focus on content and design.
Responsibilities

• Drive overall marketing strategy for the organization relative to pipeline health
  • Event management - pushing our event-focused strategy forward
  • Lead and develop a team of lead generation (Sales Development Representatives) professionals and continue to improve both their processes and systems
  • Maintain buyer and influencer personas for effective market segmentation
  • Leverage digital advertising to drive top of funnel awareness
  • Manage effective and automated Sales Development efforts
  • Drive ROI across integrated marketing campaigns
  • Partner with Sales Management to identify new services and go to market opportunities.
  • Analyze weighted pipeline
• Drive overall brand strategy for the organization relative to market awareness and reputational health
  • Maintain an impactful content strategy
  • Leverage event marketing to fuel content strategy
  • Utilize design to build brand equity
  • Evolution of the brand experience including style guide (logo, color palate, core essence, etc.) swag, infographics, web UX, email templates, videos, digital ads, etc.
• Hire and retain high-performing marketing and lead generation team members
  • Develop clear roles and responsibilities and goals/incentive structures for new and existing marketing team members
  • New hires are closed and onboarded efficiently through structured processes
  • Dynamic performance management for high and low performers across the marketing team
• Be a strong cross-functional leader who helps build Agio as a destination employer
  • You are someone Agio employees trust and love working with; strong fit to the Agio Mission & Values
  • You have strong adherence to our Management Standard and are highly respected by your reports
  • You elevate our reputation among outside stakeholders (e.g., our board of directors and partners)
  • You consistently demonstrate ironclad integrity, authenticity, and helpfulness to others

Experience

• Experience working with a Managed Service Provider (MSP) or IT services company (highly preferred)
• Demonstrable experience of positioning a company in a vertical market and winning market share
• Proven experience and success across all disciplines of marketing (Services, events, branding, strategy, social media, communications, business development)
• Experience in both transactional and enterprise B2B go-to-market models
• Clear, effective communication skills and experience in a collaborative, transparent, and hands-on environment

Skills

• Visionary with a driven personality, not only highly analytical and strategic, but also creative and hands-on in nature
• Strong understanding of inbound and outbound marketing for the enterprise, as well as "land and expand" B2B sales
• ROI-driven approach to marketing and a strong attention to detail
• Good eye for design and creative assets

The estimated pay range for this role, based in New York is below.

Additionally, this role is eligible to participate in Agio's results-based variable compensation program that is dependent upon company and individual performance.

New York Base Salary Range

$165,000-$185,000 USD

Agio is a blend of who we are and what we aspire to be. As an equal opportunity employer, we embrace diversity and are committed to creating an inclusive culture that allows each of us to do our best work and be our best selves.

We welcome all interested individuals to apply and encourage applications from people with disabilities, diverse ethnic and cultural origins, veteran status, and people from all races, religions, gender identities, sexual orientations, and expressions. We encourage you to apply if you see a fit between you and the opportunity.