Sr. Director of Marketing iGaming Job at Caesars Entertainment in Jersey City

Job Description

As Senior Director of Marketing - iGaming you will be responsible for creating and implementing Caesars iGaming brand strategy, marketing plan, strategic goals and tactics as well as ensuring the achievement of the corresponding KPIs and budgets. The Senior Director, Marketing - iGaming will be responsible for developing and executing a comprehensive marketing strategy across multiple markets and channels. You'll be responsible for driving forward marketing and partnership initiatives from a commercial perspective, working alongside internal teams on brand strategy, agency management, TV/ATL creative work & casino promotions.

This role includes leading the marketing team, budgetary management, creative sign off and working closely with other departments to ensure the company's brand and products are positioned competitively in the iGaming industry.

Indicative Role Dimensions:

Budgetary

• Marketing spend $

People Management:

• Marketing Managers x2

Key Relationships

• iGaming Product Team
• CRM & Promotions Team
• Acquisition Team
• Game Vendors
• Centralized Creative Teams
• Partners

• Strategic Planning: Work with the iGaming executive team to develop strategic initiatives aimed at expanding the player-base and increasing revenue.
• Brand Development: Development of the brand, marketing and customer communication strategy that ensures a consistent message to players and achieves maximum lifetime value.
• Marketing Planning: Develop and execute an integrated marketing plan across different iGaming brands and States & Territories.
• Team Leadership: Lead, mentor, and manage the marketing team, setting clear goals and providing the guidance needed to achieve exceptional results.
• Acquisition Marketing: As a marketing driven business, you will collaborate with the Acquisition teams on the development of the iGaming marketing strategy with an emphasis on achieving market penetration and revenue growth with particular focus on cost-effective customer acquisition across various States & Territories.
• Partnerships & Sponsorships: Work with existing partners and identify and negotiate strategic partnerships and sponsorships that align with the brand and contribute to the company's growth objectives.
• Creative: Approve all creative design used for marketing. Work with creative teams and act as department Creative liaison / Point of Contact - compile and develop creative briefs for department-wide campaigns, proof marketing assets, host weekly creative/department meetings, curate and maintain the department marketing tracker, and traffic final assets to appropriate stakeholders
• Product Marketing: Provide the link between iGaming Marketing and Product Development - prioritizing external and internal marketing tools and feature development. Project manage key product marketing initiatives, including new engagement tools and product features.
• Market Analysis: Oversee the creation & collation of customer feedback mechanics to improve services and products.Conduct market research and analysis to understand the competitive landscape, identify opportunities for growth, and adapt strategies accordingly.
• Regulatory Compliance: Ensure all marketing activities comply with regulatory requirements and industry standards, particularly in regions with strict advertising regulations.
• Content: Create and manage innovative and compelling content across all storefronts to build a strong community presence.
• Game Vendors: Work closely with our game partners on marketing new and exclusive game titles across our iGaming sites.
• Collaboration: Work closely with specialists within the offline and online marketing teams including PR, Direct Marketing, Organic Social, Events to optimize the marketing mix.

Required Experience:

Qualifications:

• Proven experience (5+ years) in a senior marketing role, ideally within the iGaming industry.
• Strong understanding of digital marketing, performance marketing, and customer acquisition strategies.

Analytical mindset with the ability to leverage data to drive decision-making.

• Knowledge of iGaming regulations and responsible gaming practices.
• Exceptional leadership and communication skills.
• Ability to work in a fast-paced, high-pressure environment and manage multiple projects simultaneously.

Key Competencies:

• Strategic thinking and problem-solving abilities.
• Creativity and innovation in campaign development.
• Strong organizational and project management skills.
• Ability to adapt to changing market conditions and emerging trends.
• Excellent stakeholder management and collaboration skills.

This role is critical in driving growth and brand visibility in the competitive iGaming industry while navigating its complex regulatory landscape.

About Us

Behold! Caesars Sportsbook is here, and we're proud to be a part of Caesars Entertainment-the number one gaming company in the world with over 80 years of sports betting expertise.

At Caesars Sportsbook, we believe all our Team Members should be treated like Caesars. It's the mantra we were founded on, and the standard that drives us to provide our customers with best-in-class service.

As we continue to Blaze The Trail with our Caesars Sportsbook & Casino app, the expansion of our Caesars Sportsbook retail locations, our World Series of Poker franchise, our William Hill legacy brand, and partnerships with the biggest names in sports and entertainment, we're creating new and exciting opportunities for you to be a part of our empire and make an impact.

Interested in joining the team? Check out our job postings and see what we have to offer, people. And remember-We Are All Caesars!