Graphic Design & Digital Content Specialist Job at Chattanooga Zoo in Chattanoog

Graphic Design and Digital Content Specialist

FLSA Status: Full-Time, Non-Exempt
Work Schedule: Monday - Friday

Hours will vary due to work assignments.
A flexible schedule for working nights and weekends is required.

Department: Marketing
Reports to: Director of Marketing and Communications

POSITION SUMMARY:

The Graphic Design and Digital Content Specialist supports the marketing department by executing content
production across a variety of digital and physical mediums including but not limited to social media graphics,
website content, exhibit signage, other on-site signage and various other forms of advertising. This position
also contributes significantly in terms of photography and videography.

ESSENTIAL FUNCTIONS:
The following are NOT intended to serve as a comprehensive list of all duties performed by all employees in
this classification, only as a representative summary of the primary roles and responsibilities.

Zoo Crew Responsibilities:
• Establish and maintain positive, cooperative, and effective working relationships with fellow staff
members.
• Communicate with the guests in a courteous and respectful manner.
• Greet guests with a smile and proactively assist guests by answering questions and providing directions to
various areas of the Zoo.
• Exhibit a guest-centered attitude and a genuine interest in the guest experience.
• Help to keep the Zoo grounds clean and safe.

Department Roles & Responsibilities:

● Work closely with the director of marketing and communications and the marketing specialist to
brainstorm content ideas for multiple social media platforms such as Facebook, Instagram, Twitter / X,
YouTube, Tik Tok, Threads and LinkedIn.
● Work with marketing team to produce videos, photos and graphics for social media, the website and other
functions
● Create advertisements for a variety of print and digital placements at the direction of the director of
marketing and communications
● Works with marketing, education, facilities and exhibit design to create new exhibit signage and revise old
signage while endeavoring to create engaging, interactive and educational experiences for guests
● Updates on-site signage including but not limited to pole banners, event sign inserts, gift shop signage,
Wild Burger signage, sponsor banners, etc.
● Maintains physical QR code signage and updates back-end content for exhibits, map, etc.
● Maintains relationships with key vendors to order printed items and ensure deadlines are met
● Helps create new logos and branding concepts as needed
● Maintains branding guidelines for Chattanooga Zoo and sections within Chattanooga Zoo, giving each area
a cohesive, well-maintained appearance

Other Duties:

● Stays current with AI and relevant software trends and practices
● Contributes to member engagement services
● Helps organize and maintain print materials in marketing storage places

POSITION DESCRIPTION:

● Helps produce videos for Erlanger on a monthly basis
● Works with marketing specialist to execute trading card program
• Assists in the preparation and operation of special events after normal Zoo hours as needed
• Other duties as assigned

MINIMUM QUALIFICATIONS & EXPERIENCE:

• Bachelor's degree in business management, marketing, graphic design, film, communications, or another
business-related field
• Minimum one (1) year experience working in graphic design, videography or another marketing-related
role
• Any combination of equivalent education and experience to successfully perform the essential functions of
the position will be considered

COMPETENCIES:

• Proficient in Adobe Creative Suite - primarily Illustrator, Photoshop, InDesign and Premier Pro
• Outstanding graphic design, photography and videography skills
• Understanding of basic marketing principles and technologies used for marketing
• Ability to manage projects with demanding deadlines, across multiple disciplines, simultaneously
• Exceptional attention to detail and proofreading skills; innovative and creative
• Awareness of current trends and best practices related to social media content

LICENSING & CERTIFICATIONS:

Valid Driver's license

PHYSICAL REQUIRMENTS:
Light: Exerting up to 20 pounds of force occasionally and/or up to 10 pounds of force frequently and/or a
negligible amount of force to constantly move objects. This position requires sitting or standing for long
periods of time, but also may require movement across Zoo grounds

Physical Environment:
This position is generally required to perform work within an office setting and occasionally exposed to
external elements which include heat/cold, wet/humid, dry/arid and extreme weather conditions.

SUPPLEMENTAL INFORMATION:
The Chattanooga Zoo has adopted a smoke-free campus to serve as a leader in promoting a healthy workplace
and environment.

The Chattanooga Zoo is a member of the Tennessee Drug-Free Workplace program. This position requires pre-
employment screenings which will include: a background check, drug screen & tuberculin skin test.

The Friends of the Zoo, Inc (Chattanooga Zoo) is an Equal Opportunity Employer. In compliance with the
Americans with Disabilities Act, the Zoo will provide reasonable accommodations to qualified individuals with
disabilities and encourages both prospective and current employees to discuss potential accommodations with
the employer.

We are committed to an inclusive environment where employees are encouraged to be their authentic selves.

We value the diverse qualities, perspectives, and experiences of all individuals.

The Chattanooga Zoo has adopted a smoke-free campus to serve as a leader in promoting a healthy workplace and environment.

The Chattanooga Zoo is a member of the Tennessee Drug-Free Workplace program. This position requires pre-employment screenings which will include: a drug screen & background check.