Abbott Laboratories company
Product Marketing Manager, Infectious Diseases Division
Abbott Laboratories company, Lake Forest, Illinois, United States, 60045
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.
Diagnostics
We're empowering smarter medical and economic decision-making to help transform the way people manage their health at all stages of life. Every day, more than 10 million tests are run on Abbott's diagnostics instruments, providing lab results for millions of people.
Our Point of Care diagnostic portfolio spans key health and therapeutic areas, including infectious disease, cardiometabolic, informatics, and toxicology.
Our diagnostic solutions are used in hospitals, laboratories, and clinics around the globe. The crucial information derived from our tests, instruments, and informatics systems is often the first step in patient care decision-making for hundreds of health conditions from heart attacks to blood disorders to infectious diseases and cancers.
Our rapid diagnostics solutions are helping address some of the world's greatest healthcare challenges.
Our molecular division delivers best-in-class innovative testing solutions for people around the world to provide answers to life's critical health decisions.
We help people live full and healthy lives through our accessible, molecular-based solutions. The Opportunity Our Rapid Diagnostics Division is looking for an experienced
Product Marketing Manager,
to join our Infectious Diseases, US Commercial team and will be based out of our office location in
Lake Forest, Illinois . This individual will be responsible for marketing activities for the assigned product lines, including development, management, and execution of strategies and tactical programs to achieve business plan objectives and goals. What You'll Work On On-Market Product Strategy & Execution for assigned product line:
Lead all marketing activity associated with product line(s) or business(es) Provide marketing support for the US sales organization as the voice of the product both internally and externally (e.g. customer meetings and tradeshows) Develop annual plans, including product positioning and competitive selling strategies, and gain leadership buy in to grow product sales, profit, and share Generate market and competitive analyses to identify market trends, customer requirements and competitive strategy, and inform marketing campaigns and strategies that defend and take share Maintain product demand forecast to ensure effective inventory management and support financial planning Train sales personnel on product positioning, marketing strategy and competitive value propositions
Distributor Marketing:
Lead collaboration between Abbott and distributors' marketing teams to develop and execute annual marketing calendars Build expertise and act as Subject Matter Expert on distributor-specific marketing tactics to enable innovative approaches that capture mindshare Collaborate with MarComm and Product Marketing Managers to develop and implement best-in-class collateral for distributor marketing programs including: Promotions, Webinars, Website Updates, and Digital Media
Collaborate with internal and external stakeholders to achieve objectives, including: global & US marketing, sales, legal, regulatory, and medical affairs, manufacturing, logistics, public affairs, creative and strategy agencies, vendors, retail buyers, and health care professionals Apply disciplined, fact-based judgment to recommendations Required Qualifications Bachelor's Degree required 4+ years of product marketing management experience with a proven track record Strong written and verbal communication with internal and external stakeholders Demonstrated cross-functional leadership and collaboration skills Excellent quantitative, analytic, and problem-solving skills Working knowledge of Windows operating systems and Microsoft applications including Outlook, Word, Excel, PowerPoint, etc. Preferred Qualifications MBA Experience with diagnostics or medical device distributors and distributor models Familiar with highly regulated diagnostics and/or medical devices environment(s) Experience and proficiency with P&L / budget management Apply Now * Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year. Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity. Connect with us at , on Facebook at and on Twitter @AbbottNews. The base pay for this position is $95,000.00 - $190,000.00. In specific locations, the pay range may vary from the range posted.
We help people live full and healthy lives through our accessible, molecular-based solutions. The Opportunity Our Rapid Diagnostics Division is looking for an experienced
Product Marketing Manager,
to join our Infectious Diseases, US Commercial team and will be based out of our office location in
Lake Forest, Illinois . This individual will be responsible for marketing activities for the assigned product lines, including development, management, and execution of strategies and tactical programs to achieve business plan objectives and goals. What You'll Work On On-Market Product Strategy & Execution for assigned product line:
Lead all marketing activity associated with product line(s) or business(es) Provide marketing support for the US sales organization as the voice of the product both internally and externally (e.g. customer meetings and tradeshows) Develop annual plans, including product positioning and competitive selling strategies, and gain leadership buy in to grow product sales, profit, and share Generate market and competitive analyses to identify market trends, customer requirements and competitive strategy, and inform marketing campaigns and strategies that defend and take share Maintain product demand forecast to ensure effective inventory management and support financial planning Train sales personnel on product positioning, marketing strategy and competitive value propositions
Distributor Marketing:
Lead collaboration between Abbott and distributors' marketing teams to develop and execute annual marketing calendars Build expertise and act as Subject Matter Expert on distributor-specific marketing tactics to enable innovative approaches that capture mindshare Collaborate with MarComm and Product Marketing Managers to develop and implement best-in-class collateral for distributor marketing programs including: Promotions, Webinars, Website Updates, and Digital Media
Collaborate with internal and external stakeholders to achieve objectives, including: global & US marketing, sales, legal, regulatory, and medical affairs, manufacturing, logistics, public affairs, creative and strategy agencies, vendors, retail buyers, and health care professionals Apply disciplined, fact-based judgment to recommendations Required Qualifications Bachelor's Degree required 4+ years of product marketing management experience with a proven track record Strong written and verbal communication with internal and external stakeholders Demonstrated cross-functional leadership and collaboration skills Excellent quantitative, analytic, and problem-solving skills Working knowledge of Windows operating systems and Microsoft applications including Outlook, Word, Excel, PowerPoint, etc. Preferred Qualifications MBA Experience with diagnostics or medical device distributors and distributor models Familiar with highly regulated diagnostics and/or medical devices environment(s) Experience and proficiency with P&L / budget management Apply Now * Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year. Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity. Connect with us at , on Facebook at and on Twitter @AbbottNews. The base pay for this position is $95,000.00 - $190,000.00. In specific locations, the pay range may vary from the range posted.