SVP - MARKETING Job at Seminole Gaming in Davie

Overview

In addition to its two Seminole Hard Rock Hotels & Casinos, the Seminole Tribe owns and operates the five Seminole Casinos in Coconut Creek and Hollywood, on the Southeast coast in Immokalee near Naples, on the Brighton Reservation north of Lake Okeechobee, and on the Big Cypress Reservation south of Lake Okeechobee.

The Seminole Tribe has long been recognized for innovation in its gaming and other businesses. It opened the first high-stakes bingo hall and casino in the United States in 1979. That facility was the forerunner of the Indian Gaming movement throughout North America.

Analysts believe today’s Seminole Tribe operates one of the most profitable gaming enterprises in the world. In March 2007, the Seminole Tribe of Florida acquired Hard Rock International, the first transaction of its kind by an Indian tribe. Hard Rock International is one of the most globally recognized music, entertainment, leisure and dining brands. It includes the world’s largest collection of authentic music memorabilia. The deal also includes licensing or franchise agreements for additional restaurants, hotels and Hard Rock Live performance venues.

Responsibilities

Under the direction of the Chief Operating Officer, the SVP – Marketing is responsible for developing and implementing marketing strategies to improve Seminole Gaming’s brand presence, reinvestment efficiency, adapt to changing market conditions and adjust existing marketing initiatives in coordination with property marketing leadership to help ensure EBITDAR goals are met.

• Communicate frequently with property leaders, SGA leadership and SHRSS marketing support teams about SGA property strategies and achievements, seeking support to enhance overall property success.
• Establish centrally driven marketing plans and programs to ensure revenue generation and profit growth in coordination with property executives.
• Partner with property executives in development of marketing calendars including offer reinvestment, offer exposure and promotion/event development.
• Monitor, document, and advise property executives of any problems that may impact or jeopardize the achievement of current and future objectives.
• Innovate and constantly seek to provide an unparalleled player experience through technologies and process improvements.
• Act as a champion for all on-property service levels across all customer touchpoints.
• Provide pre-opening and opening support to all new operations, including restaurants, new gaming areas, hotel, recreation, and entertainment center.
• Supervise existing enterprise operations and liaise with company leaders to share best-demonstrated practices for marketing, guest service, and casino operations (yield and optimization).
• Regularly review and recommend changes/revisions, where vital, to internal controls related to marketing department operations. Evaluate all marketing department policies and procedures for effectiveness and possible areas of improvement or efficiencies.
• Innovate and drive high-reaching campaigns that resonate with our target audience and drive growth.
• Apply validated marketing tactics and data-driven insights to resolve most effective approaches.
• Run the marketing budget efficiently, ensuring effective allocation of resources.
• Collaborate with cross-functional teams to ensure cohesive marketing efforts across all channels.
• Direct and analyze market trends, competitor activities, and customer feedback to continuously refine strategies.
• Successfully implement marketing initiatives that improve customer engagement and dedication.
• Represent the marketing department in executive meetings, providing insights and updates on campaign performances.
• Develop and implement sales and marketing strategies and programs that create demand, generate revenue, and help the organization meet profitability goals. Establish territories, sales quotas, and incentive plans for subordinate sales personnel.
• Assess current and potential markets and develop targeted positioning, branding, or messaging partnering with the corporate brand team.
• Responsible for successful implementation and utilization of CRM tools.
• Represent SGA in the digitization of existing marketing processes and help ensure SGA remains on the cutting edge as it relates to implementation of machine learning and other AI related technology by staying abreast on current tools and technology in the B to C space.
• Communicate effectively and efficiently to SGA Chief Operating Officer and other senior executives on the state of marketing trends, proactively identify opportunity trends in business segments, provide hypothesis and a set of solutions to address opportunities that clearly tie back to the opportunities and create a set of supporting KPI’s to measure effectiveness of these proposed solutions.
• Exhibit conduct in accordance with all Gaming Commission Regulations and Seminole Community of Florida departmental policies and procedures.

Qualifications

• Bachelor’s degree from a four-year college or university in Marketing, Management, or a related field of study is required; Master’s degree is highly preferred.
• Minimum of fifteen (15) years of experience in consumer marketing is required.
• Extensive experience in a senior marketing position within the entertainment or leisure industry, at least two (2) years in Tribal Gaming is preferred.
• Proven success in leading large-scale marketing campaigns from concept to completion.
• Experience in budget management and task prioritization.
• Track record of driving growth and achieving high-reaching targets.
• Strong background in digital marketing and technology, social media, and emerging marketing technologies.
• Outstanding ability to lead, encourage, and develop diverse, high-performing marketing team.
• Strong analytical skills with the ability to interpret complex data and make informed decisions.
• Strong communication and influence skills, capable of collaborating with collaborators at all levels.
• Demonstrated experience in developing and completing successful marketing strategies.
• Ability to thrive in a fast-paced, multifaceted environment and handle numerous tasks.
• Creative problem solver with a passion for innovation and continuous improvement.
• Effective at communicating information and responding to questions and/or concerns from management, staff, customers, public groups, regulatory agencies, and/or the Business Committee.
• Strong leadership and management skills required with motivational and team emphasis; communicates change effectively, overcomes resistance, and builds dedication.
• Ability to compete in a highly driven market and stay ahead of industry trends.
• Ability to work flexible schedules, including nights, weekends, and holidays. Travel when needed.

Work Environment:

• Duties and responsibilities are typically performed in a professional office setting, but there may be times where you will need to be in operating areas. In these areas, you may be exposed to environmental factors including, but not limited to, secondhand smoke and excessive noise.
• While performing the duties of this job, the employee is frequently required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms, talk or hear; and taste or smell. The employee must frequently lift and/or move up to 50 pounds. Specific vision abilities required by this job include close, distance, color, and peripheral vision, depth perception and ability to adjust focus.

The Tribal Council gives preference in all of its employment practices to Native Americans. First preference in hiring, training, promoting and in all other aspects of employment is given to members of the Seminole Tribe who meet the job requirements. Second preference is given to members of other federally recognized Native American Tribes who meet the job requirements.

As part of Seminole Gaming’s employment process, final candidates will be required to obtain gaming licensure by completing a background check with Seminole Gaming Compliance and Regulations, prior to an offer being extended. These background checks may include, but are not limited to:

• Credit Check
• Criminal Background Check

Disclaimer

While this is intended to be an accurate reflection of the current job, management reserves the right to revise the current job or to require that other or different tasks be performed when circumstances change, (e.g. emergencies, changes in personnel, workload, rush jobs or technical developments).