Senior Social Media Manager Job at Qualys in Boston

Come work at a place where innovation and teamwork come together to support the most exciting missions in the world! We are seeking a passionate, hands-on Senior Social Media Manager to elevate our brand presence, engage with our community, and drive impactful campaigns across all social media platforms. This is a high-impact role requiring strategic thinking, creativity, copywriting, and a passion for cybersecurity. Key Responsibilities: Strategy & Planning: Develop and execute a comprehensive social media strategy aligned with Qualys' brand, messaging, and business goals. Identify key trends in cybersecurity and digital marketing to create timely, engaging content. Grow Qualys' social media presence. Establish KPIs and regularly evaluate the effectiveness of social media campaigns. Content Development & Management: Create and curate compelling content, including posts, graphics, videos, and infographics, tailored to each platform (LinkedIn, X, Instagram, YouTube, etc.). Collaborate with internal teams (e.g., product, research, product marketing, HR) to amplify key messages, campaigns, and announcements. Develop and maintain a social media calendar for ease of collaboration. Experience with live streaming events on LinkedIn. Provide thought leadership and guidance for social media best practices and KPIs across the organization. Technical Knowledge & Industry Understanding: Deep understanding of cybersecurity solutions and target customer to create meaningful and engaging community and social content. Ability to translate complex technical concepts into accessible and engaging content for diverse audiences. Strong understanding of cybersecurity challenges and trends. Community Engagement: Monitor and manage online conversations, addressing questions, concerns, and opportunities to highlight Qualys' expertise. Analytics & Reporting: Track and analyze performance metrics, using insights to optimize future campaigns. Prepare regular reports highlighting successes, challenges, and strategic recommendations. Team Leadership & Collaboration: Partner with PR, marketing (content, demand-generation, etc.), product, and HR teams to ensure social media supports larger Qualys and HR initiatives. Collaborate with the Qualys creative team to develop engaging images and content while maintaining a unified brand voice across channels. Qualifications: Experience: 7 years of deep social media experience including several in cybersecurity. Education: Bachelor's degree in marketing, communications, journalism, or a related field. Expertise: Proven track record of growing and managing BtoB social media channels for a global brand. Ownership/Accountability: Strong sense of responsibility for end-to-end management of social and community-related tasks, including planning, drafting, and delivering on social engagement strategies. Skills: Strong writing, grammar, and storytelling abilities. Proficiency with social media management and analytics tools (e.g., Sprout Social, Google Analytics). Basic graphic design and video editing skills are a plus. Detail-oriented approach with ability to multitask and meet deadlines. Annual Salary Guidelines: $125,000 - $140,000 Qualys is an Equal Opportunity Employer, please see our EEO policy. #J-18808-Ljbffr