Director of Social Media Job at Empire State University in Saratoga Springs

Location: Saratoga Springs, NY Category: Professional Posted On: Mon Dec 9 2024 Job Description:

Empire State University is currently seeking applicants for the position of Director of Social Media in our Office of Communications. The director of social media will lead the strategy and execution of the university's organic social media presence across all platforms. This role is crucial to aligning our social media strategies with our new website, marketing initiatives, communication plans, and strategic plan. The ideal candidate will possess a strong understanding of social media analytics, proven experience in developing/directing engaging content, and the ability to manage a creative team effectively.

Key Responsibilities:

• Develop and implement a comprehensive social media strategy that aligns with the university's strategic priorities and enhances our public image.

• Collaborate with the marketing team to ensure social media content is consistent with our new website and brand story.

• Analyze and report on social media performance metrics, using insights to optimize strategies and demonstrate impact.

• Ensure that all social media content adheres to accessibility standards, making it inclusive for all audiences.

• Supervise and mentor a team of social media content creators, fostering a creative and collaborative environment.

• Stay abreast of social media trends, best practices, and emerging technologies to keep the university's approach current and effective.

• Work closely with various departments to promote events, news, and advancements that reflect the university's commitment to student success and academic and inclusive excellence.

• Develop and manage a content calendar that ensures timely and relevant postings across all channels.

• Develop and implement a community engagement strategy.

Job Requirements:

Required Qualifications:

• Bachelor's degree in marketing, communications, or a related field from a regionally accredited US university or comparable non-US university.

• A minimum of 5 years of experience in social media management, preferably in higher education or a relevant industry.

• Proven track record of utilizing analytics tools to measure and report on social media performance (e.g., Google Analytics, Sprout Social, Hootsuite, and/or similar).

• Excellent written and verbal communication skills, with an eye for detail and strong strategic thinking abilities.

• Experience managing and mentoring a team, with a focus on developing creative talent.

• Ability to work collaboratively across departments and manage multiple projects simultaneously.

Special Information:

• The preferred location of this position is Saratoga Springs, other SUNY Empire locations may be considered

• Some evening and weekend work, as well as occasional travel, is required.

• Applicants must be currently authorized to work in the United States on a full-time basis. VISA sponsorship is not available for this position.

Additional Information:

Rank/Salary: Staff Associate, SL4 / $70,000

We are pleased to offer our employees an excellent benefit package which includes NYS health insurance, free dental and vision, competitive retirement options, and generous vacation, sick and holiday accruals; and a strong emphasis on work-life balance. We also offer professional-development activities for professionals and support staff.

SUNY Empire is an AA/EEO/ADA employer. The University actively seeks applications from women, veterans, individuals with a disability, members of underrepresented groups or anyone that would enrich the diversity of the University. SUNY Empire is committed to fostering a diverse community of outstanding faculty, staff, and students, as well as ensuring equal educational opportunity, employment, and access to services, programs, and activities, without regard to an individual's race, color, national origin, religion, creed, age, disability, sex, gender identity, sexual orientation, familial status, pregnancy, predisposing genetic characteristics, military status, domestic violence victim status, or criminal conviction. Employees, students, applicants, or other members of the university community (including but not limited to vendors, visitors, and guests) may not be subjected to harassment that is prohibited by law or treated adversely or retaliated against based upon a protected characteristic.

Pursuant to Executive Order 161, no State entity, as defined by the Executive Order, is permitted to ask, or mandate, in any form, that an applicant for employment provide their current compensation, or any prior compensation history, until such time as the applicant is extended a conditional offer of employment with compensation. If such information has been requested from you before such time, please contact the Office of Employee Relations at (518) 474-6988 or via email at info@oer.ny.gov.

SUNY Empire provides reasonable accommodation to applicants with disabilities, veterans, or wounded warriors where appropriate. If you need a reasonable accommodation for any part of the application and hiring process, please contact the Office of Human Resources at (518) 587-2100 ext. 2240.

In accordance with the Title II Crime Awareness and Security Act, a copy of our crime statistics is available upon request by calling (518) 587-2100, ext. 2800. It can also be viewed online at our Safety and Security website: www.sunyempire.edu/safety-security/.