SEO & Web Developer Specialist Job at Jars Cannabis in Troy

JARS CANNABIS www.shopjars.com - Michigan's Leading Cannabis Retailer Ready to elevate your career path to a new all-time high? JARS Cannabis is more than just your average cannabis brand and retailer. We are a culturally inspired organization on a mission to rewrite the existing narratives that surround cannabis, one community at a time. We seek to empower the future leaders of our industry while creating an inclusive workplace environment that is fueled by celebrating the intersection of cannabis with creativity, community, and collaboration. Implementing a progressive approach, we aim to provide only the highest quality of product and service to our customers and the communities that we are fortunate to inhabit. Striving to set a new standard of professional excellence in cannabis retail, our highly motivated team is comprised of knowledgeable experts who are committed to making the integration of cannabis into any lifestyle both easy and accessible. Does this spark your interest? If so, we'd love to hear from you! What we are looking for: JARS is searching for a Web Development and SEO Specialist to manage and enhance our company's digital assets, including websites. The ideal candidate will be responsible for developing, maintaining, and optimizing our web presence, focusing on usability, consumers, content, SEO, and overall website performance to drive traffic and sales. This role requires a blend of web development, engineering skills and digital marketing expertise, particularly in SEO and analytics. Responsibilities: Identify, troubleshoot, fix, and optimize websites for SEO Research targeted keywords to guide digital strategies Analyze reports to identify trends, issues, areas for opportunity and create actionable plans to improve KPI's Articulately explain technical details of website changes to developers, project managers, and clients Provide accurate timelines and level of effort during all project phases Requirements: 3+ years relevant SEO and marketing experience Good understanding of search performance marketing, conversion, and online customer acquisition Solid understanding of web technology including integrations, UI/UX, websites, CMS, Analytics, SEO, Front end, and backend technology In-depth knowledge of Google Analytics, Google Tag Manager, and Google Search Console Excellent HTML, CSS, and JavaScript (jQuery) skills Experience with email marketing services such as MailChimp, Constant Contact, and Campaign Monitor Experience or good familiarity with SEO research tools such as Moz, SEMrush, Ahrefs, and AWR Ensure website security protocols are in place and perform regular backups. Experience or good familiarity with CRMs such as Hubspot, SalesForce, Pardot, and Sugar Experience or good familiarity with testing and analytics tools such as VWO, Crazy Egg, HotJar, CallRail, and Mongoose Metrics Good experience using Google Sheets or Microsoft Excel Comfortable using text-based code editors such as Atom, Sublime Text, or Visual Studio Code Ability to multitask and prioritize, managing multiple projects simultaneously Not afraid to work hard, be humble, ask questions, and learn new things! Education: BA/BS degree in any discipline. Computer Science/MCA/ Working knowledge of programming languages such as HTML, CSS, JS, Open Source PMP or other Project Management Certification is preferred. JARS Cannabis is proud to be an Equal Opportunity Employer. JARS does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.