Field Marketing Manager

Kowa Health Care US Co, Ltd is a start-up company ready to embark on an exciting new venture to introduce a dynamic range of sports drinks to the US market. The new beverage division will cater to a growing market of health-conscious consumers looking for innovative hydration solutions. We will launch our first beverage offering, Syncron, as a nutritional sports drink in Southern California with expectations to expand across the United States. We are committed to holistic wellness drinks designed to support every phase of an active lifestyle.

JOB TITLE: Field Marketing Manager

REPORTS TO: Managing Director

LOCATION: Los Angeles

JOB PURPOSE:

Responsible for developing and executing localized marketing campaigns that directly support sales efforts in specific regions by way of managing a team of Brand Ambassadors and working closely with the sales team to align marketing activities with regional sales goals

ESSENTIAL FUNCTIONS:

• Manages a team of Brand Ambassadors to drive trial, brand awareness, brand loyalty, and ultimately sales
• Planning, budgeting, executing, and measuring the effectiveness of field marketing initiatives across various channels like retail locations, trade shows, and community events
• Campaign development and execution: Create and implement targeted field marketing campaigns aligned with overall marketing strategy and regional sales objectives, including event planning, promotional materials, and customer engagement activities
• Team management: Recruit, onboard, coach, and manage a team of Brand Ambassadors, assigning tasks, providing training, and overseeing their performance in the field
• Sales collaboration: Partner closely with sales teams to identify local market needs, prioritize target accounts, and ensure marketing efforts directly contribute to consumer pull
• Budget management: Develop and manage field marketing budgets, allocating funds effectively across different campaigns and initiatives
• Metrics and reporting: Track and analyze key performance indicators (KPIs) of field marketing campaigns, including lead generation, customer engagement, and ROI, to inform future strategies
• Local market analysis: Understand local market dynamics, customer demographics, and competitor landscape to tailor marketing strategies accordingly
• Relationship building: Establish and maintain strong relationships with key stakeholders including retailers, distributors, and community partners to facilitate successful field marketing initiatives
• Other duties as assigned

REQUIRED QUALIFICATIONS:

• HS Diploma required; Associate's or bachelor's degree preferred
• 3+ years experience displaying dynamic leadership skills to manage and motivate marketing teams
• Project management skills to executive complex marketing initiatives on time and within budget
• Analytical skills to measure campaign performance and make data-driven decisions
• Strong understanding of marketing principles and campaign management
• Excellent communication and interpersonal skills to collaborate with cross-functional teams
• Excellent verbal and written communication skills, including presentation and training ability
• Must be proficient in Microsoft Excel and PowerPoint
• Must live within the defined geography for the region
• Valid driver's license and acceptable driving record
• Must be at least 21 years of age

Kowa is committed to provide equal opportunity, employment, and advancement opportunities to all individuals. Kowa does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, sexual orientation, gender identity, genetic information, protected veteran, pregnancy, status as a qualified individual with a disability, or any other characteristic protected by Federal, State, or Local Laws. Employment decisions at Kowa will be based on merit, qualifications, and abilities.

Below is required posting and listing information under the California Mandated Pay Scale Disclosure:

1. Compensation
Field Marketing Manager is an exempt, salaried position. Salary offered is based on relevant experience at the time of hire. General range of starting salary is $70,000 - $80,000.

2. Bonus

Field Marketing Manager's may be eligible for an annual discretionary bonus.

3. Employment Benefits
Kowa offers a wide variety of benefits to all employees. Elective benefits include but are not limited to: health, dental, vision, critical illness, accident, voluntary life, and other insurances. Kowa offers company paid benefits to include short term disability, long term disability, and an employee life insurance policy.

Employees are eligible to participate in Kowa's 401K plan following 90 days of employment to include a company match.

Kowa offers monthly accrued Paid Time Off in addition to leadership approved holidays.

Field Sales Representatives who meet MVR requirements are eligible to receive a company car following completion of training.