SkillUp Coalition is hiring: Marketing Manager/Marketing Communications Manager

SkillUp seeks a creative, dynamic, and passionate Marketing Manager/Marketing Communications Manager. The ideal candidate will bring a robust skill set in marketing communications and thought leadership development, coupled with a proven ability to excel across diverse marketing disciplines serving both B2C and B2B audiences. From digital campaigns to data storytelling and stakeholder engagement, this position requires a dynamic marketer who can seamlessly adapt strategies and skill sets to drive measurable impact. Applications will begin to be reviewed the week of January 13, 2025.

Description

You’ll lead the charge in crafting, executing, and optimizing strategic communications initiatives, driving alignment across teams and projects, and delivering actionable campaigns that enhance SkillUp’s overall impact and mission-driven outcomes.

This full-time, remote position can be based anywhere in the United States. This role reports to the SVP of Marketing & Communications, Mountain Time Zone. Some travel is expected.

This role involves:

Marketing Communications (50%)

Strategy & Content Development:

• Create, implement, and manage a strategic communications strategy that aligns with organizational goals and resonates with target audiences (heavily B2B).
• Write and ideate high-quality content for various platforms, including websites, blogs, social media, press releases, newsletters, and marketing collateral.
• Plan, execute, and measure integrated marketing and communication campaigns across multiple channels (digital, print, email, social).
• Grow the organization’s social media presence, creating engagement strategies and producing shareable, high-reach content.
• Collaborate with internal teams to uncover and tell compelling stories of impact, highlighting program/product successes and participant journeys.
• Develop marketing materials and strategies to promote events, webinars, or partner initiatives.

Brand Management:

• Ensure brand consistency in all communications and marketing materials.
• Serve as a brand advocate, guiding the tone, voice, and messaging for all external-facing content.

Internal Communications:

• Develop internal communication strategies and tools to ensure staff and stakeholders are informed and aligned with organizational goals.
• Support leadership in crafting presentations, announcements, and updates.
• Lead internal presentations and readouts to support strategy, updates, and stakeholder visibility.

Metrics and Reporting:

• Track and analyze the performance of marketing and communication initiatives, using insights to inform future strategies.
• Present findings and recommendations to leadership and stakeholders.

Marketing Management and Support (50%)

• Marketing Strategy: Drive the development and execution of integrated marketing strategies, overseeing campaigns across multiple channels to achieve business goals, enhance brand visibility, and engage target audiences (both B2C and B2B).
• Team Collaboration: Partner with cross-functional teams, including product, analytics, and operations, to ensure cohesive messaging and alignment of marketing and org-wide initiatives.
• Campaign Oversight: Manage end-to-end marketing campaigns, including planning, execution, tracking, and reporting on performance metrics.
• Asset Development: Oversee the creation and management of marketing assets, such as presentations, email templates, guides, infographics, and videos, ensuring high-quality, audience-specific materials that support organizational goals and initiatives.
• Budget Management: Monitor and manage elements of the marketing budget, ensuring cost-effective allocation of resources and achieving maximum ROI.
• Stakeholder Engagement: Build and maintain relationships with external stakeholders, including vendors, agencies, and partners, to amplify reach and impact.
• Performance Analysis: Analyze marketing data and metrics to assess campaign effectiveness, identify trends, and recommend adjustments to improve results.

Qualifications

• No degree required.
• 5+ years of marketing experience, with attention to communications, content creation, and generalist marketing functions supporting both B2C and B2B audiences.
• Strong writing, editing, and storytelling/presentation skills, with a portfolio that showcases diverse marketing projects.
• Experience with basic design tools (e.g., Canva, Adobe Express) to create and edit graphics for social media, email campaigns, and presentations.
• Proven project management skills, with the ability to balance multiple initiatives in a fast-paced environment.
• Familiarity with web content management systems, digital marketing platforms, and SEO best practices.
• Passion for workforce development and a commitment to the mission of non-profit organizations.
• Comfortable working with a variety of stakeholders.
• Comfortable with remote-based work and supporting digital platforms such as Google Suite, Slack, and Zoom.
• Ability to define, track, and report key marketing metrics and KPIs.
• Team player who is not afraid to roll up their sleeves for various work.
• Nice to have: Agency and or personnel management.
• Nice to have: Project management within marketing technology (Asana, Trello, Workfront).
• Nice to have: Experience with marketing automation tools (e.g., HubSpot, Mailchimp, Pardot) and CRM systems.