Marketing Analyst Job at Campers Inn RV in Jacksonville

We are seeking a highly analytical and detail-oriented Marketing Analyst to join our team! This role supports the analysis, execution, and optimization of store marketing efforts across various regions. This role is based in Jacksonville, FL (hybrid) and will focus on gathering and interpreting data to drive decision-making, improve store marketing campaigns, and increase ROI.

At Campers Inn RV, our vision is to be the Trusted Resource and preferred dealership for our employees, customers and partners, and the industry's innovation leader and positive disruptor. Positioned for global growth, we are the most respected brand in the business, creating value with all of our dealerships by providing career opportunities for our employees and making our communities better. We are guided by our company's values of Integrity, Teamwork, Continuous Improvement and Corporate Sustainability, at all levels and in all areas of both our business and individual work decisions and actions.

Established in 1966 by Art and Fran Hirsch, Campers Inn RV has grown to become the Nation's Largest Family-Operated RV Dealership with over 35 locations in 18 states. Established on the principle that every customer deserves to be treated fairly and with respect, we focus on providing 5-star customer service to everyone who walks through our doors. Since 2010, Campers Inn RV has been consistently named Top 50 RV Dealership in the U.S. and was recently named, by RVBusiness, one of the Top 5 Blue Ribbon RV Dealerships.

What We Offer

• Ongoing career development opportunities: Specialized job training, certifications, and professional development, and assistance in continuing education
• Comprehensive health and welfare plan to all full-time employees (30+ hours/week), including:
  • Major Medical Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance (Basic, Supplemental, Spouse, and Child available)
  • Employee Assistance Program (EAP)
  • Paid Time Off
  • Qualified retirement plan (401k) with Employer Match
• Fair and competitive compensation

• Essential Job Functions
  • Data Analysis & Reporting: Analyze local store marketing campaign performance, including digital, traditional, and event-based efforts.
  • Provide insights and recommendations to improve campaign effectiveness and ROI.
  • Market Research: Conduct research to identify local store market trends, competitor activity, and customer behavior to inform and refine marketing strategies. •
  • Campaign Performance Monitoring: Track and monitor key performance indicators (KPIs) for local store campaigns, including engagement, lead generation, and conversion rates. Provide actionable insights to local marketing teams.
  • Budget Optimization: Analyze the allocation of local store marketing budgets to ensure efficient use of resources and recommend adjustments to maximize performance.
  • Collaboration with Regional Teams: Work closely with marketing team members to align local store strategies with overall company goals, ensuring brand consistency across all local campaigns.
  • Geo-Targeting & Segmentation: Use geographic and demographic data to segment audiences and tailor marketing efforts for specific regions or customer segments. •
  • Test and Learn: Implement A/B testing and other testing methodologies to assess the effectiveness of different local marketing tactics. Apply findings to optimize future campaigns.
  • Report Generation: Create detailed reports on local campaign performance, trends, and insights, presenting findings to key stakeholders and senior leadership, and advising store leadership on marketing strategies.
• Qualifications
  
  • Education:
    • Bachelor's degree in marketing or similar study
  • Experience:
    • 3-4 years of work-related experience.
  • Abilities:
    • Strong analytical skills with proven experience in marketing analysis and reporting.
    • Experience with data analytics tools such as Google Analytics, Excel, or Tableau.
    • Knowledge of local marketing tactics, including geo-targeting, demographic segmentation, and local media buying.
    • Ability to interpret data and make actionable recommendations to improve campaign performance
  • Camper's Inn RV is proud to be an Equal Opportunity Employer and Drug Free workplace. We are committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
    This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Camper's Inn RV makes hiring decisions based solely on qualifications, merit, and business needs at the time.