Community Marketing Coordinator (6 Month Contract)

OVERVIEW

The Community Marketing Coordinator (6-month contract) will drive Pedalheads' growth in Los Angeles by building relationships, generating awareness, and executing on-the-ground marketing strategies. This full-time, hybrid role (40 hrs/week) requires work during business hours, evenings, and weekends. The Community Marketing Coordinator will focus on increasing visibility and engagement through high-impact tactics, helping make Pedalheads a local household name. The role involves networking, event planning, and seeking partnerships. Prior experience in event marketing, local marketing, sales, or customer service is a plus.

Community Outreach

• Develop relationships with schools, Parent Advisory Councils (PACs), local media, businesses and other potential partners and implement programming to drive registrations.
• Research, organize, and attend appropriate local events to connect with families.
• Research, schedule and complete marketing drops at targeted locations.
• Be a market expert and provide information that can help the Pedalheads marketing team better understand and communicate with the community and potential customers.
• Track and report on Community Marketing initiatives.
• Submit requests for materials to the Head Office marketing team.
• Liaise with the Marketing Team.
• Coordinate when staff are required to work as event support.
• Discover and propose new marketing tactics to post on local community and third-party platforms (ie. Websites, Facebook Groups, Social media pages, community bulletins.)
• Provide social media content from events the Pedalheads marketing team
• Suggest key influencers among the local parent community that would help promote the Pedalheads brand.

Competencies

• Self-motivated and driven
• Has excellent communication skills
• Relationship builder - builds and preserves trusting relationships with the community and employees
• Passionate and collaborative - participates and proudly represents the company
• Enthusiastic and brings positive energy
• Responsible - takes initiative and takes charge of situations

• Flexible and adaptable - adjusts quickly to changing situations
• Organized and can share information effectively

Qualifications

Experience/Skills

• Proven working experience in event marketing, sales or customer service role.
• Some marketing experience
• A background in sports or children's programming is an asset but not required
• Has worked efficiently in a hybrid work environment
• Has a valid and current drivers license and is comfortable driving around LA. Access to a vehicle is an asset.
• Must have the ability to pick up, load, transport, carry, and set up event materials.

Duration & Wage

This position is a 6-month contract, full-time, 40 hours per week from February 2025 - July 2025. This role will be hybrid to allow for on-site and event work. Must be available to work regular business hours, evenings, and weekends. Community Marketing Coordinator Hourly Wage: $25.00 - $27.00 /hour plus 4% in lieu of vacation and benefits based on experience.