Marketing Manager Job at Robert Half in Irvine

We are in search of a Marketing Manager to join our team in Irvine, California. This role is pivotal in the development and implementation of B2B marketing plans, strategies, and tactics to achieve diverse business objectives. These include enhancing brand visibility, generating and nurturing leads for new business, building the brand, retaining customers and cross-selling, recruiting and retaining employees, and managing online reputation. This is a long-term contract employment opportunity.

ESSENTIAL JOB DUTIES AND RESPONSIBILITIES: Those duties necessary to meet the minimum requirements of the position. Other duties may be assigned.

• Ideate, develop, and lead marketing programs for both existing and new initiatives aligned with assigned goals; tasks include situational business assessment to guide strategic planning, creation of marketing plans (with budgets, tactics, and timelines), and executing plan elements to achieve target Key Performance Indicators (KPIs); conduct post-program analysis to review results against objectives, including lead volume, cost-per-lead, and cost-per-sale
• Initiate, build relationships and support those departments as well as with Business Development, Sales Effectiveness, Operations, Human Resources, and Recruitment departments with thought leadership around various marketing initiatives
• Manage content development and overall content marketing efforts to promote thought leadership clients businesses; develop content marketing strategy and editorial calendar
• Assess needs and work with security industry and subject-matter experts to create content that resonates with various audiences; write creative briefs prior to any creative development; content needs vary, but can include sales collateral, white papers, website content, blog posts, newsletters, webinars, PowerPoint sales presentations and advertisements; act as an individual content “creator” (writer) as well as a content “producer” (working with outside resources) and/or “curator” as needed
• Conduct competitive analysis and other market research including secondary sources (e.g., web) and primary studies to guide decision making. Prepare PowerPoint marketing presentations and present to Senior Management; direct and oversee marketing vendor relationships, which may include creative and digital marketing agencies, freelance writers and graphic artists, printers, market researchers, and promotional products supplier
• Bachelor’s degree in Marketing, Business, or related field of study

Type and Length of Specific Experience Required:

• Minimum of three (3) years marketing experience (B2B Marketing preferred, principally, on the client side)
• Experience developing and/or managing brand building, thought leadership and lead generation content for a wide of media channels: Website, email, events & sponsorships, PR/Publicity, trade shows, social media, collateral, advertising (digital and offline), direct mail, webinars, video, white papers, etc.
• Proven experience leading marketing professionals and building relationships
• Minimum of one (1) year of corporate marketing department experience including lead generation and content marketing

Knowledge and Skills Required:

• Strong writing skills with attention to detail and solid proofreading abilities
• Comfortable with data collection, analysis and report writing
• Ability to assemble a creative brief, work with graphics design and bring creative projects through completion
• Ability to take projects from planning stages to implementation and collaborate with other roles and departments
• Ability to effectively prioritize tasks based on business contribution and need
• Creative willing to adapt to new situations, processes, and directions
• Strong proficiency in communication (written and verbal), well organized, able to multi-task
• Proficient computer skills (Microsoft Office suite)