DineEquity
Senior Manager, Brand Marketing (IHOP)
DineEquity, Glendale, California, us, 91222
Description
A key member of the IHOP restaurant brand marketing team, the Senior Manager, Brand Marketing Manager is responsible for large revenue, complex product and menu-related projects. Focus on effectively managing strategy, new product development and improvements, testing and system-wide rollouts.
Responsibilities:
Leads assigned projects/categories. Projects may include large revenue, complex projects, platforms, media supported tests, 3rd party partnerships, advertised campaigns, and priority categories of high sales PMIX
Plan, develop, test, and implement new products/initiatives
Serve as primary point of contact and content expert
Sets project objectives, strategy, positioning, and/or menu role
Develops and gains alignment on success criteria
Proactively seeks out information from others outside of immediate team to improve projects
Develop new product concepts, initial product names and positioning
Manage brainstorming of new menu items and platforms
Determine feasibility including strategic/operational fit, uniqueness, market size, ease of communication, motivation, and price value
Sets and drives to deliver clear, realistic project priorities, expectations, milestones, and timelines in partnership with PMI; communicates these to all stakeholders
Lead cross-functional team to implement - managing time and resources efficiently; delegating to cross-functional team as needed
Review materials to maintain accuracy/consistency
Analyzes performance and makes quality decisions and fact-based recommendations based on approved success criteria - balancing timeliness with data collection and stakeholder input, exercising reasonable consideration of both risk and reward when exploring opportunities
Update project performance to leadership, cross-functional team, and franchisees
Responsible for system-wide rollouts
Develops creative briefs with a clear key message and effectively presents to agencies
Partner with creative marketing and agencies on creative materials to ensure key messages are pulled through
Manages inventory planning in partnership with supply chain team
Manage product improvements and cost-savings opportunities
Lead team and provide coaching and guidance to marketing managers
Perform other responsibilities, as needed
Leadership
Develops strong cross-functional relationships and is respected as a leader and subject matter expert internally and externally
Able to effectively influence to achieve mutual business success
Takes initiative to stay one step ahead of decisions and communication
Able to answer questions or seek out information in a timely manner
Understands the importance of being nimble and can quickly pivot self and team, if a project is directed differently by leadership
Supports positive partnerships the franchise community and with key vendors
Business Maturity
Looks for opportunities for innovation and demonstrates the confidence to recommend ideas, considering risks, benefits, and potential outcomes
Demonstrates accountability by identifying, addressing, and elevating issues quickly and effectively
Monitor business performance and clearly convey an understanding of the strengths and weaknesses of the business and/or function and how this might impact their objectives
Executive Presence
Able to present projects with clarity and enthusiasm to the cross-functional team, leadership & franchisees
Learning Acumen
Consistently looks for opportunities to improve
Leverages lessons learned; reflects, learns, adjusts, and improves
Skills & Requirements:
College degree required; MBA preferred
5+ years brand, category or product management experience in a national chain restaurant, agency, or consumer products goods (CPG) environment required
Exceptional planning and project management skills required; ability to manage multiple projects of complex scope
Franchise experience preferred
Experience leading a team of direct reports
Demonstrable knowledge of tactical planning and analytical evaluation
Ability to prioritize, problem-solve and respond quickly to changes in direction
Excellent customer service, ability to establish strong working relationships with internal/external partners and lead cross-functional team
Strong organization and attention to detail
Strategic thinker with strong negotiation, presentation, and written/verbal communication skills
Proficient in Microsoft Office
A key member of the IHOP restaurant brand marketing team, the Senior Manager, Brand Marketing Manager is responsible for large revenue, complex product and menu-related projects. Focus on effectively managing strategy, new product development and improvements, testing and system-wide rollouts.
Responsibilities:
Leads assigned projects/categories. Projects may include large revenue, complex projects, platforms, media supported tests, 3rd party partnerships, advertised campaigns, and priority categories of high sales PMIX
Plan, develop, test, and implement new products/initiatives
Serve as primary point of contact and content expert
Sets project objectives, strategy, positioning, and/or menu role
Develops and gains alignment on success criteria
Proactively seeks out information from others outside of immediate team to improve projects
Develop new product concepts, initial product names and positioning
Manage brainstorming of new menu items and platforms
Determine feasibility including strategic/operational fit, uniqueness, market size, ease of communication, motivation, and price value
Sets and drives to deliver clear, realistic project priorities, expectations, milestones, and timelines in partnership with PMI; communicates these to all stakeholders
Lead cross-functional team to implement - managing time and resources efficiently; delegating to cross-functional team as needed
Review materials to maintain accuracy/consistency
Analyzes performance and makes quality decisions and fact-based recommendations based on approved success criteria - balancing timeliness with data collection and stakeholder input, exercising reasonable consideration of both risk and reward when exploring opportunities
Update project performance to leadership, cross-functional team, and franchisees
Responsible for system-wide rollouts
Develops creative briefs with a clear key message and effectively presents to agencies
Partner with creative marketing and agencies on creative materials to ensure key messages are pulled through
Manages inventory planning in partnership with supply chain team
Manage product improvements and cost-savings opportunities
Lead team and provide coaching and guidance to marketing managers
Perform other responsibilities, as needed
Leadership
Develops strong cross-functional relationships and is respected as a leader and subject matter expert internally and externally
Able to effectively influence to achieve mutual business success
Takes initiative to stay one step ahead of decisions and communication
Able to answer questions or seek out information in a timely manner
Understands the importance of being nimble and can quickly pivot self and team, if a project is directed differently by leadership
Supports positive partnerships the franchise community and with key vendors
Business Maturity
Looks for opportunities for innovation and demonstrates the confidence to recommend ideas, considering risks, benefits, and potential outcomes
Demonstrates accountability by identifying, addressing, and elevating issues quickly and effectively
Monitor business performance and clearly convey an understanding of the strengths and weaknesses of the business and/or function and how this might impact their objectives
Executive Presence
Able to present projects with clarity and enthusiasm to the cross-functional team, leadership & franchisees
Learning Acumen
Consistently looks for opportunities to improve
Leverages lessons learned; reflects, learns, adjusts, and improves
Skills & Requirements:
College degree required; MBA preferred
5+ years brand, category or product management experience in a national chain restaurant, agency, or consumer products goods (CPG) environment required
Exceptional planning and project management skills required; ability to manage multiple projects of complex scope
Franchise experience preferred
Experience leading a team of direct reports
Demonstrable knowledge of tactical planning and analytical evaluation
Ability to prioritize, problem-solve and respond quickly to changes in direction
Excellent customer service, ability to establish strong working relationships with internal/external partners and lead cross-functional team
Strong organization and attention to detail
Strategic thinker with strong negotiation, presentation, and written/verbal communication skills
Proficient in Microsoft Office