University of Illinois is hiring: Assistant Director of Multimedia Marketing and

This job was posted by https://illinoisjoblink.illinois.gov : For more information, please see: https://illinoisjoblink.illinois.gov/jobs/12430395 Assistant Director of Multimedia Marketing and Communications Marketing and Communications Why Work at Carle Illinois College of Medicine? Learn More About the World\'s First Engineering-Based Medical School Highlights of Benefits for University of Illinois Employees Job Summary A member of the Marketing and Communications team, the Assistant Director of Multimedia Marketing and Communications creates and assists in the management of multimedia content for the college including but not limited to social media, internal and external video production, web, and other digital media opportunities. The Assistant Director will help identify, strategize, and execute high-impact creative multimedia opportunities for the college working with a range of college, university, and external stakeholders to achieve desired audience engagement and business outcomes. Duties & Responsibilities Multimedia Content Strategy & Production Management Participate in multimedia strategy, development, and execution, including designing and creating multimedia content for digital platforms. Manage production of creative multimedia elements. Creating vertical and horizontal videos, photos, and other assets that showcase the breadth and depth of educational programs and groundbreaking research, along with highlighting our faculty, learners, and academic culture within CI MED Provide multimedia design, branding and production services to Carle Illinois faculty, staff, and university colleagues including video, web, and other new media. Work with the Graphic and Web Coordinator to create and maintain Carle Illinois\' visual identity and brand guidelines in multimedia content while upholding the university and CI MED brand standards for multimedia and web collateral. Catalog file assets, manage file versions and naming conventions. Maintain knowledge of current best practices and be continuously following and studying social media and digital marketing video trends. Web and Print Design & Strategic Marketing Develop, maintain and implement multimedia marketing strategies, campaigns, and content related to the website. Assist in the creation of CI MED webpages and maintenance of the CI MED website. Stay current on latest trends in website design, accessibility, and usability, and make recommendations for new features of video and other multimedia content. Assist in the creation and maintenance of various design templates. Work with the marketing and communications team to ensure a high standard of creative execution on time and on budget. Digital Marketing, Metrics and Analytics Assist in the execution and design of digital marketing campaigns for the college. Assist in the management and reporting of digital marketing analytics that will serve as key performance indicators for the digital marketing campaigns. Make adjustments and recommendations to maximize impact and performance. Assist the Graphic and Web Coordinator in tracking and reporting web analytics. Maintain videos and photos in our digital asset management system. Other As a representative of the Marketing and Communications team, participate in college committees, ad hoc work groups, and projects. Provide guidance and recommendations that advance college initiatives and support the marketing and communications strategy Supervise temporary hourly staff as needed; manage their assigned work, projects and deliverables Establish and maintain effective working relationships in a manner consistent with a workplace of dignity and respect Foster a culture of diversity and inclusion; support and engage in equal employment opportunity principles, rules, and regulations Champion positive inter-professional relationships bridging the college\'s private/public organization and missions Perform other related duties or projects as assigned Physical Demands Carrying multimedia equipment to and from locations. : Occasionally Minimum Qualifications - Bachelor\'s degree in marketing, business administration, communications, public relations, or a closely related field. - Three (3) years (36 months) of professional work experience in marketing, public relations, communications, brand management, or a related professional area. - Demonstrated project management skills. - Digital marketing campaign experience. - Video production experience. Preferred Qualifications Experience in higher education or healthcare Ability to capture well-composed still photographs to be used primarily for social media and digital purposes Basic graphic design experience with Adobe Creative Suite Basic web design experience (this position will be trained on CI MED\'s Content Management System (CMS), experience with other CMS platforms is not needed). Knowledge, Skills and Abilities\