VP, Lifecycle Marketing

FabFitFun is seeking a data-driven VP, Lifecycle Marketing to lead and optimize the end-to-end customer journey. Ideal candidates will have previous Lifecycle leadership experience within an e-commerce/B2C and membership environment, as well as expertise in customer segmentation and loyalty programs.

Location: FabFitFun is based in the Greater Los Angeles area in Beverly Hills, CA. This role will be expected to work in a hybrid environment (3 days in-office) and will not be eligible for remote.

What You’ll Do:

1. Design and lead comprehensive lifecycle marketing strategies to drive conversion, deepen customer engagement, and build loyalty.
2. Identify and optimize key moments in the customer lifecycle to enhance member satisfaction and reduce churn.
3. Collaborate with the Growth team to improve the onboarding experience, ensuring a seamless transition from acquisition to active membership.
4. Develop understanding of FabFitFun customer needs and preferences.
5. Leverage advanced analytics and consumer insights to segment audiences, measure campaign performance, and inform decision-making.
6. Create and drive product-led initiatives that enhance the value proposition for members to increase LTV.
7. Work with cross-functional teams including Product, Data, Creative, and Customer Experience to ensure alignment on member-centric initiatives.

What You’ll Bring:

1. 10+ years of experience in marketing, with a focus on lifecycle or CRM, preferably in subscription-based or e-commerce industries.
2. Experience building and leading a loyalty program from scratch.
3. Deep expertise in segmentation, personalization, and retention strategies.
4. Seasoned experience with Braze or comparable CRM platform.
5. Proven leadership experience with a track record of building and scaling high-performing marketing teams.
6. Demonstrated ability to work cross-functionally in a fast-paced, high-growth environment.
7. Exceptional communication and presentation skills, with the ability to influence stakeholders at all levels.

The expected base salary range for this position is $210K-$230K + bonus. The compensation package will also include an initial equity grant, in addition to a range of generous medical, dental, vision and other perks & benefits. Compensation decisions are determined using a variety of job-related factors such as skill set, geographic location, market demands, experience, and education / certifications. If we extend an offer for employment, we will consider all individual qualifications.

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