Mark Anthony Group
Manager, Shopper Marketing (Key Accounts)
Mark Anthony Group, Chicago, Illinois, United States, 60290
This role is responsible for leading the strategy & execution of omnichannel shopper marketing programs in specific chain accounts. The Manager, Key Accounts will be a functional leader and sales partner for developing Key Account strategy and annual retail planning.
Accountabilities:
Manage the development of omni-channel marketing strategies and programs that align with brand and business goals in specific chain accounts. Develop and execute shopper marketing programs that drive feature and display activity in store. Develop pre-shop, click & collect, and shopper media activities to drive purchase in top Key Accounts. Work closely with MABI Sales & Key Accounts Leadership to understand the business, within customers, and provide strategic solutions. Presentations to Sales & Marketing Leadership as well as external customers Key Metrics & Financial Targets:
Volume, Sales Display Quantities Lift on Display Brand Health Customer Engagement Own:
Key Account program planning and execution Relationships w/ sales for assigned consumers Influence:
National Retail Promotions Veto:
National Shopper Programs that will not work within Key Accounts Agency deliverables Critical Relationships:
MABI Sales, Brand Commercialization, Creative Team Finance & Compliance Sales Volume Deliverables National Shopper Marketing Programs Skills Needed TO Be Successful:
Bachelor's Degree & 4-6 years of relevant marketing experience in Alc/Bev or CPG. Experience with Retail programming and Customer Presentations. Proven ability to think creatively, coupled with strong analytical and project management skills and commercial acumen. Compensation:
Compensation offered to prospective Team Members has taken internal equity into consideration and can vary depending on a positions' location. The final agreed upon wage may vary based on the job-related knowledge, skills, and experience of the individual.
Competitive annual salary from $88,000 to $110,000, based in Chicago, IL Bonus plan designed to recognize company performance and individual contributions Comprehensive health and welfare benefits Company matching 401(k) contributions Paid time off including annual leave, paid sick time and holidays Extensive opportunities for training, development, and career growth
Accountabilities:
Manage the development of omni-channel marketing strategies and programs that align with brand and business goals in specific chain accounts. Develop and execute shopper marketing programs that drive feature and display activity in store. Develop pre-shop, click & collect, and shopper media activities to drive purchase in top Key Accounts. Work closely with MABI Sales & Key Accounts Leadership to understand the business, within customers, and provide strategic solutions. Presentations to Sales & Marketing Leadership as well as external customers Key Metrics & Financial Targets:
Volume, Sales Display Quantities Lift on Display Brand Health Customer Engagement Own:
Key Account program planning and execution Relationships w/ sales for assigned consumers Influence:
National Retail Promotions Veto:
National Shopper Programs that will not work within Key Accounts Agency deliverables Critical Relationships:
MABI Sales, Brand Commercialization, Creative Team Finance & Compliance Sales Volume Deliverables National Shopper Marketing Programs Skills Needed TO Be Successful:
Bachelor's Degree & 4-6 years of relevant marketing experience in Alc/Bev or CPG. Experience with Retail programming and Customer Presentations. Proven ability to think creatively, coupled with strong analytical and project management skills and commercial acumen. Compensation:
Compensation offered to prospective Team Members has taken internal equity into consideration and can vary depending on a positions' location. The final agreed upon wage may vary based on the job-related knowledge, skills, and experience of the individual.
Competitive annual salary from $88,000 to $110,000, based in Chicago, IL Bonus plan designed to recognize company performance and individual contributions Comprehensive health and welfare benefits Company matching 401(k) contributions Paid time off including annual leave, paid sick time and holidays Extensive opportunities for training, development, and career growth