Insight Global
Insight Global | Social Media Manager
Insight Global, New York, New York, United States
A client of Insight Global is seeking to hire a Manager of Social Media in the Tyler, Texas area. This person serves as the voice of the company's brand to consumers, influencers, stylists and advocates in social media, acting as a key resource in driving our social and digital strategy. This role reports to the Digital Marketing Manager in the Marketing Department. This position will unlock new and innovative ways to bring our business to life within all social platforms, by planning content, engaging with our communities, and working closely with key brand functions. This position expertly guides content, strategy, engagement and amplification strategies as a producer and storyteller of the brand.
Duties and Responsibilities Develop a cohesive social media strategy, inclusive of brand-driving and sales-driving initiatives on appropriate social platforms Oversee day-to-day social media activities which include developing, curating and distributing diverse content on all social platforms, driving customer engagement, and building a social community around the company's brand through thoughtful, relevant commentary Active partnership with Customer Service team for customer support, trends in engagement & volume of incoming inquiries and monitoring of company’s online reputation. Curates and leverages vendor social media partnerships. Oversee store location management on social platforms. Audit for fraudulent activities, regional accounts and scams across all platforms. Work in close collaboration with sponsorship and PR team & contractors to support earned media activities. Generate weekly, monthly and quarterly reports to track and highlight community growth, engagement and revenue KPIS. Collaborate with the in-house marketing and design teams to create effective marketing campaigns. Research and identify emerging social media trends, features and innovative usage Experiment with new and alternative ways to leverage social media activities and platforms to encourage customer engagement and gain insights into customer behavior and buying patterns. Creates and executes special projects as assigned or needed. Ensure all materials are on time, error-free, and optimized to deliver on key performance indicators.
Qualifications and Requirements A Bachelor’s degree with a focus in Marketing, Communications, Business or relevant field, or equivalent experience Minimum 3-4 years of experience in social media marketing, with verifiable success growing brands using differing strategies on multiple social media platforms Based in Tyler, TX at our home office; Tyler area residence
Duties and Responsibilities Develop a cohesive social media strategy, inclusive of brand-driving and sales-driving initiatives on appropriate social platforms Oversee day-to-day social media activities which include developing, curating and distributing diverse content on all social platforms, driving customer engagement, and building a social community around the company's brand through thoughtful, relevant commentary Active partnership with Customer Service team for customer support, trends in engagement & volume of incoming inquiries and monitoring of company’s online reputation. Curates and leverages vendor social media partnerships. Oversee store location management on social platforms. Audit for fraudulent activities, regional accounts and scams across all platforms. Work in close collaboration with sponsorship and PR team & contractors to support earned media activities. Generate weekly, monthly and quarterly reports to track and highlight community growth, engagement and revenue KPIS. Collaborate with the in-house marketing and design teams to create effective marketing campaigns. Research and identify emerging social media trends, features and innovative usage Experiment with new and alternative ways to leverage social media activities and platforms to encourage customer engagement and gain insights into customer behavior and buying patterns. Creates and executes special projects as assigned or needed. Ensure all materials are on time, error-free, and optimized to deliver on key performance indicators.
Qualifications and Requirements A Bachelor’s degree with a focus in Marketing, Communications, Business or relevant field, or equivalent experience Minimum 3-4 years of experience in social media marketing, with verifiable success growing brands using differing strategies on multiple social media platforms Based in Tyler, TX at our home office; Tyler area residence