Product Marketing Manager, Consumer Data & Analytics

Trend Micro, a global cybersecurity leader, helps make the world safe for exchanging digital information. Fueled by decades of security expertise, world-leading global threat research and intelligence, and continuous innovation, our cybersecurity platform protects hundreds of thousands of organizations and millions of individuals across clouds, networks, devices, and endpointsWith 7,000 employees across 65 countries, and the world’s most advanced global threat research and intelligence, Trend Micro enables organizations to simplify and secure their connected world. TrendMicro.comLocation: This position can be based either in our Ottawa, ON office or our Las Colinas, TX office.Position SummaryAs a Product Marketing Manager at Trend Micro, you will play a pivotal role in driving the success of our consumer cybersecurity product strategy. This position requires a dynamic individual who excels in cross-functional and cross-regional collaboration, building strong internal and external relationships, and taking the initiative to adapt and pivot in a fast-paced, ever-evolving environment.You will lead the development and execution of will oversee and drive the successful execution of data-centric programs and projects within the organization. This role focuses on managing new data and analytics initiatives that impact will multiple departments, ensuring alignment with business objectives and strategies. The ideal candidate will have a blend of project management expertise and technical & business acumen in data and analytics.This role requires project management, communication, and the willingness to take initiative, try new things, and work as a team. Expect to travel approximately 10% of the time and have some meetings outside your standard working hours.Key Responsibilities:Strategic Planning: Collaborate with key stakeholders to understand business and platform data needs, including customer journeys and optimization, to help drive higher conversion and renewal rates.Data Analytics: Regularly monitor the success of the data strategy program, Identify areas for improvement and optimization, working with relevant enterprise data and analytics engineering teams to implement enhancements.Strategic Go-to-Market Planning: Drive the development and execution of go-to-market in marketing automation platforms for new product launches. Collaborate with cross-functional teams to define target markets, positioning, and promotional tactics, ensuring successful market entry and sustained growth.Key Qualifications:Experience: Bring 4+ years of progressive responsibility in program and product marketing, including managing programs on cloud data platforms, preferably with tooling like Tableau, PowerBI, etc. Experience with Marketing Automation platforms is a major plus as well.Education: Post-secondary education (degree or diploma) in marketing, business administration, communications, economics, or equivalent experience.Adaptability: Ability to thrive in a fast-paced, dynamic environment. Willingness to learn and adapt to new challenges and opportunities.Communication: Excellent verbal and written communication skills.Customer Focus: Passion for understanding and improving customer product journeys.Collaboration: Proven ability to work effectively with cross-functional teams globally. Good interpersonal skills and the ability to influence others.Creativity: Leverage your creative thinking to develop innovative go-to-market strategies and messaging that capture the attention of our target audience in a competitive market.DEI Commitment:Not meeting every single requirement? At Trend Micro, we're committed to fostering a diverse, inclusive, and genuine workplace. If you're enthusiastic about this position but find that your experience and background don't perfectly match every qualification listed in the job posting, we still encourage you to apply. You could very well be the ideal candidate for this position or others within our organization.What We Offer You: You're important to us. What matters to you, matters to us too. Trend Micro provides benefit options for you and your family.Comprehensive medical, dental and vision insuranceLife insuranceShort & Long Term Disability Pre-partum, maternity, parental and medical leaveMental Health Wellness ProgramAdoption AssistanceWellness IncentivePet Insurance401(k) with company matchPaid Time Off14 Annual HolidaysTuition AssistanceEmployee Resource GroupsWe offer competitive compensation with bonus opportunity tied to company performance, along with room to enhance your skills through ongoing learning and broad technological opportunities. Achieving work-life balance is a priority, complemented by team activities, fostering an environment rooted in equity, inclusion, and collaboration, that is reflected in both our culture and our work.Be Passionate. Be Innovative. Be a Trender.US Applicants: Trend Micro, Inc. is committed to fair and equitable compensation practices. The salary ranged for this role is USD $130,000.00 - $170,000.00. A candidate’s final compensation for this position will be determined by various factors to include, but not limited to relevant work experience, skills, and certifications.CAN Applicants: Trend Micro Canada is committed to fair and equitable compensation practices. The salary range for this role is CAD $120,000.00 - $160,000.00. A candidate’s final compensation for this position will be determined by various factors to include, but not limited to relevant work experience, skills, and certifications.This position does not offer sponsorship for work permit applications or renewals, either now or in the future. Candidates must be authorized to work in the U.S. without the need for employment-based visa sponsorship, both currently and moving forward. The company will not sponsor applicants for U.S. work visa status for this role (including, but not limited to, H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT, or any other employment-based visa).#LI-MW1At Trend Micro, we embrace change, empower people, and encourage innovation in a connected world. Our diversity and multicultural workforce are key contributing factors to our success across the globe. Trend Micro welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.SummaryLocation: Ottawa; Irving, TexasType: Full time