Influencer Marketing Manager Job at McKinley Marketing Partners in McLean

Our large hospitality client is looking for an influencer marketing manager to join their team. The influencer manager will be responsible for leading the day-to-day planning and execution of small and mid-sized influencer programs, in addition to supporting large-scale activations.

This position operates on a hybrid schedule. Candidates must be able to commute to McLean, VA 3 days per week. This is a long-term contract that has the potential to convert. All McKinley contractor roles include a competitive benefits package.

Responsibilities

• Build and maintain direct, ongoing relationships with key, emerging talent and established talent while creating an expansive roster across specific verticals
• Partner with external stakeholders and internal teams to create impactful influencer campaigns that drive social conversation
• Lead all aspects of influencer sourcing, program development, and execution, bringing ideas to life through successful project management while ensuring on-brand execution
• Serve as day-to-day lead with influencer tool/agencies; managing budgets, writing briefs, reviewing content, and producing reports
• Partner with tool/agencies to lead influencer outreach, working to support creator goals and understanding how to match the needs of talent with business plans and objectives
• Support logistical needs of influencer programs, including booking rooms, travel, and payment
• Identify and evaluate new social content opportunities with key influencer partners
• Build and maintain a database of influencers and creators across verticals
• Assist with Influencer gifting initiatives, ensuring FTC compliant messaging
• Collaborate with regional markets to build global influencer campaigns leveraging relevant social platforms
• Work with Paid Social team to whitelist and boost influencer content

Requirements

• Bachelor's degree in marketing, advertising, communications, or other applicable fields
• Minimum 4-6 years of experience in social or digital media
• Experience working in the influencer space either directly with creators or developing related campaigns and programs
• Management experience preferred
• Experience collaborating with internal partners and external agencies/partners/talent
• Experience in campaign management and execution

McKinley Marketing Partners is an Equal Opportunity Employer. All individuals are encouraged to apply, and all applicants will be considered for employment without regard to race, color, religion or belief, ethnic origin, age, sex, sexual orientation, gender identity, disability or veteran status, or any other basis protected by law. Opportunity for all is central to our mission. We strive to reaffirm our commitment to the values of diversity, equity, and inclusion. We push ourselves to new heights to embrace ongoing change and creativity. With this as our goal, we are proud to have reached individuals with diverse backgrounds who possess the talent, energy, and focus to accelerate our mission forward