Caribbean Food Delights, Inc. is hiring: Marketing Manager in Tappan

Caribbean Food Delights (CFD), a privately owned & operated company, is the leading manufacturer of Jamaican Style Patties: beef, chicken and vegetable. Our state-of-the-art facility is SQF certified. We are seeking a motivated, results-driven, Marketing Manager, to join our team. Job responsibilities include but are not limited to the following:

•        Develop and implement strategic marketing and promotional plans and forecasts to achieve corporate business goals and objectives for products and services.

•       Lead and supervise the workflow of other team members in the department.

•       Participate in the research and development of new products.

•      Work closely with the R&D department on the modification of existing products and termination of ineffective products.

•      Gather and analyze customer feedback.

•      Plan and conduct market research as well as focus groups to gather feedback on new product concepts and existing products.

•       Establish and maintain a unique product voice throughout all product lines and promotional materials.

•      Outline and manage the marketing department’s annual budget; monitor and track costs to deliver on budget.

•        Plan and oversee advertising and promotional activities, including print, electronic and digital media.

•       Perform media buys required to promote companies' products and agenda.

•      Define and manage digital marketing for all brands, ie., social media, e-mail/sms, website.

•       Work with Senior Sales Manager to drive the sales function by cultivating relationships and executing the company's sales strategies.

•    Monitor the competition including marketing activities on a regular basis.

•       Establish and maintain relationships with select industry influencers.

•       Supervise, review and approve all corporate sponsorships and donation requests.                                                                                                                                                  

•      Represent the company at trade shows, trade association meetings, etc., to promote products.

•       Interact with other departments and key personnel to ensure that all marketing goals and objectives are realized.

•        Perform other job-related duties for Caribbean Food Delights and/or any of the related companies, as assigned and as unilaterally determined by Caribbean Food Delights.

QUALIFICATIONS/EXPERIENCE:

•      Bachelor’s degree in marketing

•      Minimum five (5) to seven (7) years related work experience

•      Knowledge of Digital and New Media including Email marketing

•      Deep understanding of social media platforms including but not limited to Facebook, Instagram, Tik Tox and X  

•      Experience working with creative design software Photoshop or creative design platform, Canva is required

•      Highly proficient in Office 365: Microsoft Word, Excel and PowerPoint

•      Strong management, organizational and interpersonal skills

•      Ability to manage multiple projects/priorities, simultaneously.

PHYSICAL REQUIREMENTS OF POSITION WITH OR WITHOUT REASONABLE ACCOMMODATION:     

Frequent walking, bending, reaching, stooping, climbing, lifting and carrying up to 30 pounds; frequent driving; frequent verbal communication; prolonged standing at times. Ability to travel up to 40% of the time. Ability to operate standard office equipment – computer (navigating internet/keyboarding), facsimile machine, photocopier, calculator, multi-line telephone system, etc.

• Pay range $90k - $120k + benefits. EOE; all qualified applicants will receive consideration for employment without regard to their “disability” or “protected veteran status.” Please fax resumes to: 845-398-3001 or e-mail to: resumes@cfdnyinc.com. No relocation offer, no phone call. Must be eligible to work in the USA.