Performance Marketer - Paid Search Job at Intelliswift Software in San Francisco

Job Title: B2B Performance Marketer

Location: San Francisco, CA 94107 (Hybrid)

Duration: 8 months

Contract Type: W2 only

Pay Rate: $52.81/Hour

Duties:

• We are seeking a strategic and results-driven paid search, programmatic display and social marketer to lead and optimize our paid media strategies across search, programmatic display, and social platforms.
• This role will be instrumental in driving the success of our line of business by managing day-to-day campaign performance, developing innovative strategies, and fostering collaboration with cross-functional teams and stakeholders.

Key Responsibilities:

Strategic Development:

• Drive and contribute to the development of the overall paid search, programmatic display, and social media strategies for the line of business.
• Identify new opportunities and implement best practices to optimize performance.
• Lead international strategies to ensure proper execution and alignment with the marketing strategy.

Campaign Management:

• Oversee day-to-day campaign optimizations, including testing strategies, bid adjustments, and creative iterations.
• Deliver regular paid search and display reports to track performance and inform future strategies.
• Innovate continuously by introducing creative ideas, pilot programs, and new tools to enhance program effectiveness.

Cross-functional Collaboration:

• Support the Marketing Manager with data analysis and actionable insights for presentations to business units, web teams, analytics, campaign marketing, field marketing, demand marketing, and the global marketing organizations.
• Assist in the development and delivery of quarterly media plans and Quarterly Business Reviews (QBRs).
• Build and maintain strong relationships with search engine representatives, leveraging their resources for performance insights, beta testing, competitive analysis, etc.

Required Skills:

• 3–5 years of experience in enterprise-level B2B marketing, across search, display, and social platforms, successfully managing global campaigns with measurable results.
• Extensive hands-on experience with platforms such as DV360, Adobe AdCloud Display, Google Ads, Microsoft/Bing Ads, LinkedIn, and other search engines.
• Proficiency in web analytics tools and bid optimization platforms, including Adobe Analytics, Adobe AdCloud or similar systems.
• Comprehensive understanding of how search, display, and social channels work together to optimize marketing tactics and effectively promote products.
• Results-oriented with a focus on continuous improvement and a commitment to "Always Be Testing."
• Dedicated to delivering high-quality work that makes a meaningful impact on the business.
• Thrives in fast-paced environments and works well both independently and as part of a team.
• Quick to learn and adaptable to the constantly changing marketing industry.
• Detail-oriented and analytical, with a strong ability to organize and manage data effectively.
• Capable of explaining technical concepts clearly and effectively to non-technical audiences.
• Excellent written and verbal communication skills.
• Proven ability to think creatively, stay self-directed, and meet deadlines.
• Proficient in Microsoft Office applications, with advanced Excel skills for data analysis and reporting.
• Demonstrated success in creating and executing advanced media plans and strategies.