Brand Marketing Manager

Please note this position is located in Mexico City, Mexico.

Looking for a dynamic and adventurous challenge? Do you want to develop strong Cheese brands? And you want to be part of a business growth opportunity....

The Marketing Manager Mexico seems to be the role for you! You will work with the RFC Mexico team & partners on building stronger branded positions for our Cheese business. Hereby you will drive the brand communication and activation in the market!

You will be the driving force that brings the brands to the next level, building on the strong heritage of our El Gallo Azul and Kroon brands. As a true marketing creative you help the Americas team to deliver on its strong growth ambition!

Apply now

Brand Marketing Manager
Apply now

What we ask

To be successful in this position, you have:

• Relevant background in marketing
• Academic education, bachelor's or preferably master's degree
• At least 6 years of relevant working experience, preferably in FMCG and Dairy
• Data-driven and creative individual with experience in creating brand strategies for Latin America regions/markets
• Pragmatic mindset and solution-oriented
• Can-do mentality with a focus on excellent execution of activities
• Return on Investment mindset; finding ways to spend budget more effectively
• Working with P&L and budget plans
• Organization skills, working with tight deadlines internally and externally and within the international framework
• Team player
• Ability to travel regularly
• Fluency in Spanish and English (speaking, listening & writing)

What we offer

Your salary is based on:

- The weighting of your job;

-Your experience and your training;

FrieslandCampina does not, however, only compensate its employees with monetary rewards! We also consider it important for our people to continue to grow; a fter all, your development is not only good for your career; our products also benefit from it. That's why we invest in relevant training courses in your particular discipline, with the mutual exchange of knowledge between colleagues also evident on the work floor. It is, after all, the most effective way to learn.

Vacancy description

In this position, you will be responsible for:

Pursuing Brand/Marketing Strategy

• Adopt the Strategy for Kroon and El Gallo Azul and ensure consistent brand development
• Actively contribute to Mexico team strategies and plans from Marketing perspective
• Co-create Innovation ideas, convert viable ideas into plans and deliver on projects
• Set KPI's for brands and track progress

Owning the Marketing Calendar

• Develop and manage Marketing Calendar for Kroon and El Gallo Azul to enable team to reach business objectives
• Manage A&P budget
• Ensure OTIF activation on Marketing Calendar
• POS materials coordination
• Event development and execution

Communication Development

• Coordinate development of key communication materials and content
• ATL/BTL media plans & executions.
• Social media & influences: brief on content and give approvals, monthly track results (reach, engagement, awareness)
• PR development focused on building brand reputation

Distributor & Agency Management

• Manage relationship & contract with key agencies
• Set KPI's and track progress
• Coordinate invoicing streams via administration system
• Training: train Sales Force on the brands and stories to bring to market

Analysis & Business Review

• Interpret available market insights from Business/Market Intelligence reports and other available sources and utilize the insights in developing and improving the brand strategy.
• Actively contribute to monthly business review (internal and with customers) by reporting on progress and determine follow up actions
• Nielsen monthly analysis providing insights to drive business decisions
• Consumer surveys to test new products and concepts
• Yearly brand tracking measuring awareness and brand health

Read more

Staying true to who you really are, that is your starting point at FrieslandCampina. Because it is precisely by embracing our differences that we can grow together. We want to create a working environment that allows all employees to bring their best and authentic selves. If who we are suits you, but you're not sure if you're the best fit for the role, we still encourage you to apply so we can help you find the role that fits you best.

Team Details

FrieslandCampina Americas manages a wide portfolio of around 40 markets in the region. We aim to be the preferred partner of our customers and consumers for cooking and entertainment cheese occasions, and everyday dairy consumption. The team specializes in Distributor and Key Account management to continuously develop, strengthen, and grow the business with our local business partners. Hereby making use of the great brands, products, and capabilities FrieslandCampina has to offer.

The team is spread over different locations: Paramus, NJ (Americas Head office), Miami FL (Latin America Regional Office), Netherlands, Sao Paulo & Mexico City.