Dubclub
Growth Marketing Manager
Dubclub, Chicago, IL, United States
DubClub Overview:
The DubClub founding team played football and baseball together at Stanford, then remained friends after college. Like many sports bettors and sports fans, we triumphed together. But we also lost together. Through it all, we did our best to utilize the timely information shared by countless sports content creators (which we called "cappers") to better inform our bets. Input from these sports content creators was useful, but the methods to receive their timely content containing betting advice were unreliable. We found ourselves refreshing websites, sifting through timelines, and jumping in and out of Discord servers.
When we paid these sports content creators for their advice, a great dynamic ensued. They made money from our payment for their content, and we lost money less frequently. Thus, DubClub was born to make sports content creator CEOs (our "partners") more money while enabling their subscribers to receive valuable content reliably.
Since our founding, we have facilitated over $50 million in subscription payments for our partners and delivered hundreds of millions of messages containing informational sports betting content to consumers. People make more money and more informed betting decisions with DubClub.
We are backed with Series A funding from leading Silicon Valley investors, several public company internet founders, sports industry veterans, and Hall of Fame athletes.
Our Mission:
Our vision is to build the destination where anyone can benefit from sports content. We exist to help more people Win More Together™.
The role
You will lead marketing efforts as DubClub's first full-time Marketing hire. You will join a high-achieving and competitive "Go To Market" team with great momentum. You will build and execute a strategy that will complement DubClub's "outbound" capper acquisition strategy. This is a high impact and high leverage role, reporting directly to DubClub's COO and Co-Founder.
What success looks like
We are an equal opportunity employer and do not discriminate on the basis of any status protected under federal, state, or local law.
The DubClub founding team played football and baseball together at Stanford, then remained friends after college. Like many sports bettors and sports fans, we triumphed together. But we also lost together. Through it all, we did our best to utilize the timely information shared by countless sports content creators (which we called "cappers") to better inform our bets. Input from these sports content creators was useful, but the methods to receive their timely content containing betting advice were unreliable. We found ourselves refreshing websites, sifting through timelines, and jumping in and out of Discord servers.
When we paid these sports content creators for their advice, a great dynamic ensued. They made money from our payment for their content, and we lost money less frequently. Thus, DubClub was born to make sports content creator CEOs (our "partners") more money while enabling their subscribers to receive valuable content reliably.
Since our founding, we have facilitated over $50 million in subscription payments for our partners and delivered hundreds of millions of messages containing informational sports betting content to consumers. People make more money and more informed betting decisions with DubClub.
We are backed with Series A funding from leading Silicon Valley investors, several public company internet founders, sports industry veterans, and Hall of Fame athletes.
Our Mission:
Our vision is to build the destination where anyone can benefit from sports content. We exist to help more people Win More Together™.
The role
You will lead marketing efforts as DubClub's first full-time Marketing hire. You will join a high-achieving and competitive "Go To Market" team with great momentum. You will build and execute a strategy that will complement DubClub's "outbound" capper acquisition strategy. This is a high impact and high leverage role, reporting directly to DubClub's COO and Co-Founder.
What success looks like
- Within 120 days, "inbound" (i.e. no sales rep involvement) capper sign ups are generating ~2x more monthly GMV ("Gross Merchandise Value") than they are today.
- Generate a predictable funnel of new cappers that sign up and start selling with DubClub without sales team intervention: historically, the vast majority of DubClub's new capper acquisition has come from an outbound sales motion. Under your leadership, we will improve the impact and predictability of "inbound" capper sign-ups and activations.
- Arm our outbound capper acquisition team with collateral to successfully engage high quality prospects: the work you do to attract inbound interest from prospective cappers should be a weapon for DubClub's small and mighty outbound sales team.
- Drive buzz and strengthen DubClub's positioning as the destination for premium sports content: "flash" carries a lot of currency in our market! You know how to create buzz around our product and service offering.
- Build a complementary team to achieve business outcomes: we expect you "lead from the front" with an "individual contributor-first" mentality. To grow with DubClub, it is critical that you prove adept at making the most our existing team of marketing talent and bringing on fractional talent to fill expertise and bandwidth gaps.
- Experience leading marketing at a Company with a comparable business to DubClub: you have worked through the marketing problem set of an online marketplace, vertical software, creator economy software, B2C, or SMB software company.
- Extreme bias to execute and iterate: you are a "do-er" who relishes the opportunity to lead marketing content development and distribution strategy + execution.
- Relentless problem solver: you are competitive and love to win alongside your teammates and partners. You take great pride in being creative to solve problems and make progress. You are highly data-driven and you bring that mentality to solving problems.
- Data driven and results oriented:You have appreciation for warehouse-driven analytics, an understanding of attribution modeling, and comfortability with UTM/campaign level measurement. You have a desire to measure tangible impact of your strategies.
- Impact: Build upon early market leadership in an exploding industry.
- Ownership: Significant equity and influence in the company's direction.
- Autonomy: Freedom to influence the roadmap and execute against our vision.
- Growth: Join a company experiencing rapid user and monetary growth.
- Career: Clear upward mobility to expand your skill set and responsibilities.
- Customer-Obsession: We exist to drive unequaled outcomes for our customers, who are the CEOs of DubClub businesses. Our customers are so core to our mission that we call them our "partners". In every decision we make and every action we take, we objectively prioritize what's best for our partners' businesses. We are drivers, not passengers; we understand user problems, ship a solution, learn, and iterate.
- Collaboration: We lean on each other, elevate each other, and work closely with our users to achieve unequaled outcomes for them. We can agree or disagree; but regardless, we decide and commit to pursue our strategy. We plan our work, then work our plan. We appreciate that greatness demands operational excellence. We get paid more when we drive outcomes aligned with our strategy. Win More Together™.
- Clarity: We are Problem Solvers and Empowerers of people. Roles are filled to solve problems in pursuit of our strategy. We must know what problem we are solving for the strategy we serve; otherwise, we clarify expectations with our Empowerer. We remain objective and keep it simple, delegating or removing what is not essential to our strategy. We operate always with clear outcomes in mind.
We are an equal opportunity employer and do not discriminate on the basis of any status protected under federal, state, or local law.