Frontier Airlines
Sr Manager - Digital Content & Strategy
Frontier Airlines, Denver, CO, United States
Why Work for Frontier Airlines?
At Frontier, we believe the skies should be for everyone. We deliver on this promise through our commitment to Low Fares Done Right. This is more than our tagline - it's our driving philosophy. Every member of Team Frontier has an important role to play in bringing this vision to life. Our successful business model allows travelers to take advantage of our fast-growing route network while our bundled and unbundled pricing options allow our customers to personalize their travel experience and only pay for the services they need - saving them money along the way.
What We Stand For
Low Fares Done Right is our mission and we strive to bring it to life every day. Our 'Done Right' promise means delivering not only affordable prices, but making travel friendly and easy for our customers. To do this, we put a great deal of care into every decision and action we take. We must be efficient with the use of our resources and make smart decisions about how we run our business. We must also innovate and be pioneers - we're not afraid to try new things. While our business requires us to fly high in the air, we also consider ourselves down-to-earth in our approach, creating a warm and friendly experience that truly demonstrates Rocky Mountain Hospitality.
Work Perks
At Frontier, we like to think we're creating something very special for our team members. Work is why we're here, but the perks are nice too:
Frontier Airlines is a leading ultra-low cost carrier headquartered in Denver, Colorado. With a mission to deliver Low Fares Done Right, the company provides affordable, convenient and accessible air travel throughout the U.S., Caribbean, Mexico and Latin America. Frontier's highly fuel-efficient, all-Airbus fleet is among the youngest and most modern of any carrier within the U.S. That, combined with the airline's many weight-saving initiatives and focus on operational efficiencies, makes Frontier America's Greenest Airline.* Each Frontier Airlines plane tail features a special animal with a unique name and backstory. Many of the featured species are endangered or threatened, part of the airline's commitment to underscore and raise awareness for their plight. Frontier serves approximately 100 destinations throughout North America and operates 500-plus daily flights, on average. The airline employs more than 7,000 team members and has crew bases in more than a dozen U.S. cities. Frontier Airlines., Inc., is a subsidiary of Frontier Group Holdings, Inc. (NASDAQ: ULCC).
* Frontier is the most fuel-efficient of all major U.S. carriers when measured by ASMs per fuel gallon consumed.
What Will You Be Doing?
The Sr. Manager, Digital Strategy & Content will lead the development, execution, and management of digital content strategies across Frontier Airlines' web, app, and other digital platforms. This role will focus on ensuring all content aligns with SEO best practices, enhances the user experience, and supports overall business objectives. The ideal candidate will have a deep understanding of content creation, optimization, and cross-functional collaboration with UX/UI teams to deliver cohesive, high-performing digital experiences.
Essential Functions
Content Strategy & Creation
Equipment Operated
Standard office equipment, including PC, copier, fax machine, printer
Work Environment
Typical office environment, adequately heated and cooled
Physical Effort
Generally, not required.
Supervision Received
General Direction: The incumbent normally receives little instruction on day-to-day work and receives general instructions on new assignments.
Positions Supervised
SEO/Content coordinator
Salary Range
$110,114 - $146,157
Please note: this posting will close on or before 1/3/25.
Workplace Policies
Disclaimer: The above statements are intended only to describe the general nature and level of work required of the referenced position; they are not intended to be an exhaustive list of all responsibilities, duties, and skills required of individuals in this position. Please be advised that duties and expectations of this position may be subject to change.
Frontier Airlines, Inc. is an equal opportunity employer and, as such, is committed to providing equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, national origin, age, marital status, veteran status, sexual orientation, gender identity or expression, disability status, pregnancy, genetic information, citizenship status or any other basis protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Frontier Airlines is a Zero Tolerance Drug-Free Workplace. All prospective DOT safety-sensitive employees are subject to pre-employment testing for the following drugs and their metabolites: Marijuana, Cocaine, Amphetamines, Opioids and Phencyclidine (PCP). Further, any DOT safety-sensitive job applicant who is found to have tested positive on any required drug or alcohol test at a former employer will be considered ineligible for employment with Frontier.
Colorado Residents: In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.
At Frontier, we believe the skies should be for everyone. We deliver on this promise through our commitment to Low Fares Done Right. This is more than our tagline - it's our driving philosophy. Every member of Team Frontier has an important role to play in bringing this vision to life. Our successful business model allows travelers to take advantage of our fast-growing route network while our bundled and unbundled pricing options allow our customers to personalize their travel experience and only pay for the services they need - saving them money along the way.
What We Stand For
Low Fares Done Right is our mission and we strive to bring it to life every day. Our 'Done Right' promise means delivering not only affordable prices, but making travel friendly and easy for our customers. To do this, we put a great deal of care into every decision and action we take. We must be efficient with the use of our resources and make smart decisions about how we run our business. We must also innovate and be pioneers - we're not afraid to try new things. While our business requires us to fly high in the air, we also consider ourselves down-to-earth in our approach, creating a warm and friendly experience that truly demonstrates Rocky Mountain Hospitality.
Work Perks
At Frontier, we like to think we're creating something very special for our team members. Work is why we're here, but the perks are nice too:
- Flight benefits for you and your family to fly on Frontier Airlines.
- Buddy passes for your friends so they can experience what makes us so great.
- Discounts throughout the travel industry on hotels, car rentals, cruises and vacation packages.
- Discounts on cell phone plans, movie tickets, restaurants, luggage and over 2,000 other vendors.
- Enjoy a 'Dress for your Day' business casual environment.
- Flexible work schedules that support work/life balance.
- Total Rewards program including a competitive base salary, short term incentives, long-term incentives, paid holidays, 401(k) plan, vacation/sick time and medical/dental/vision insurance that begins the 1st of the month following your hire date.
- We play our part to make a difference. The HOPE League, Frontier Airlines' non-profit organization, is dedicated to providing employees financial assistance during catastrophic hardship.
Frontier Airlines is a leading ultra-low cost carrier headquartered in Denver, Colorado. With a mission to deliver Low Fares Done Right, the company provides affordable, convenient and accessible air travel throughout the U.S., Caribbean, Mexico and Latin America. Frontier's highly fuel-efficient, all-Airbus fleet is among the youngest and most modern of any carrier within the U.S. That, combined with the airline's many weight-saving initiatives and focus on operational efficiencies, makes Frontier America's Greenest Airline.* Each Frontier Airlines plane tail features a special animal with a unique name and backstory. Many of the featured species are endangered or threatened, part of the airline's commitment to underscore and raise awareness for their plight. Frontier serves approximately 100 destinations throughout North America and operates 500-plus daily flights, on average. The airline employs more than 7,000 team members and has crew bases in more than a dozen U.S. cities. Frontier Airlines., Inc., is a subsidiary of Frontier Group Holdings, Inc. (NASDAQ: ULCC).
* Frontier is the most fuel-efficient of all major U.S. carriers when measured by ASMs per fuel gallon consumed.
What Will You Be Doing?
The Sr. Manager, Digital Strategy & Content will lead the development, execution, and management of digital content strategies across Frontier Airlines' web, app, and other digital platforms. This role will focus on ensuring all content aligns with SEO best practices, enhances the user experience, and supports overall business objectives. The ideal candidate will have a deep understanding of content creation, optimization, and cross-functional collaboration with UX/UI teams to deliver cohesive, high-performing digital experiences.
Essential Functions
Content Strategy & Creation
- Lead the development of digital content strategies that align with business goals across Frontier's website, mobile app, and other digital channels.
- Collaborate with internal stakeholders, including marketing, UX/UI, and product teams, to ensure content aligns with brand and campaign objectives.
- Oversee the creation of engaging, user-centered content that supports the digital customer journey and maximizes conversions.
- Own the content optimization process, ensuring that all content is SEO-friendly, performs well in search engines, and supports organic traffic growth.
- Conduct regular content audits and keyword research to identify optimization opportunities and ensure content relevancy.
- Implement on-page SEO best practices, including meta tags, internal linking, and mobile optimization to drive performance.
- Work closely with UX/UI teams to ensure that digital content supports user-centered design principles, creating seamless and intuitive experiences across all platforms.
- Ensure alignment between content, visual design, and business objectives for a cohesive digital experience.
- Provide input on wireframes, prototypes, and mockups to ensure content is presented optimally across all device types.
- Develop and manage a comprehensive editorial calendar to ensure the timely production and publication of content across digital platforms.
- Establish governance guidelines, ensuring consistency in content tone, voice, and quality across all digital assets.
- Ensure compliance with brand standards and maintain consistency across different content touchpoints.
- Monitor key content performance indicators (KPIs), including engagement, SEO rankings, and conversion rates, to identify opportunities for optimization.
- Lead the ongoing analysis of content performance and make data-driven recommendations to improve digital experiences.
- Work with analytics teams to generate reports and insights that inform future content strategies.
- Perform additional duties as assigned to support the broader business needs.
- Bachelor's degree in Marketing, Communications, or related field, or relevant work experience in leu of degree.
- 5+ years of experience in content strategy, SEO, and digital content management.
- 5+ years of experience managing a team.
- Proven track record in developing and executing successful content strategies across web and mobile platforms.
- Strong knowledge of SEO best practices and experience with keyword research tools.
- Experience working with UX/UI teams to develop user-centered content solutions.
- Proficiency in content management systems (CMS) and familiarity with headless CMS environments is a plus.
- Hands-on experience with web and mobile analytics tools (e.g., Google Analytics, SEMrush, Moz).
- Exceptional project management skills with the ability to manage multiple content initiatives simultaneously.
- Strong copywriting and editorial skills with the ability to maintain consistency in tone and voice across digital content.
- Data-driven mindset with a focus on continuous improvement and optimization.
- Excellent communication and collaboration skills, with the ability to work cross-functionally across teams.
- Highly organized and detail-oriented, with the ability to meet tight deadlines.
- Familiarity with HTML, CSS, and front-end web design is a plus.
- Adaptable to changes in business objectives and capable of adjusting content strategies accordingly.
Equipment Operated
Standard office equipment, including PC, copier, fax machine, printer
Work Environment
Typical office environment, adequately heated and cooled
Physical Effort
Generally, not required.
Supervision Received
General Direction: The incumbent normally receives little instruction on day-to-day work and receives general instructions on new assignments.
Positions Supervised
SEO/Content coordinator
Salary Range
$110,114 - $146,157
Please note: this posting will close on or before 1/3/25.
Workplace Policies
Disclaimer: The above statements are intended only to describe the general nature and level of work required of the referenced position; they are not intended to be an exhaustive list of all responsibilities, duties, and skills required of individuals in this position. Please be advised that duties and expectations of this position may be subject to change.
Frontier Airlines, Inc. is an equal opportunity employer and, as such, is committed to providing equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, national origin, age, marital status, veteran status, sexual orientation, gender identity or expression, disability status, pregnancy, genetic information, citizenship status or any other basis protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Frontier Airlines is a Zero Tolerance Drug-Free Workplace. All prospective DOT safety-sensitive employees are subject to pre-employment testing for the following drugs and their metabolites: Marijuana, Cocaine, Amphetamines, Opioids and Phencyclidine (PCP). Further, any DOT safety-sensitive job applicant who is found to have tested positive on any required drug or alcohol test at a former employer will be considered ineligible for employment with Frontier.
Colorado Residents: In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.