Sr. Director, Marketing PRO

Description

Position at BaBylissPRO

Job Title: Senior Director of Marketing - Professional Division

About the Role:

We are searching for a visionary Senior Director of Marketing to drive the strategic direction and growth of our personal grooming tools division. This high-impact role offers the chance to lead and shape innovative marketing efforts that elevate brand recognition, deepen customer engagement, and fuel market share expansion. If you are a passionate marketing leader with proven experience in consumer products-ideally personal care or grooming tools-this is your opportunity to make a significant impact on an industry-leading brand.

Key Responsibilities:

Strategic Marketing Leadership:

• Architect and execute a holistic marketing strategy for the personal grooming tools category, ensuring alignment with overarching business goals to stimulate brand growth and strengthen customer loyalty.

Product Marketing & Launch Excellence:

• Collaborate closely with Product Development to define clear, compelling product positioning and messaging for new launches. Lead dynamic go-to-market strategies that captivate target audiences and drive successful, multi-channel product introductions.

Brand Development & Stewardship:

• Amplify brand presence and prestige within the grooming tools industry. Refine and uphold brand identity, voice, and messaging, maintaining consistency across all platforms and embodying company values.

Digital & Omni-Channel Innovation:

• Oversee forward-thinking digital marketing initiatives, encompassing SEO, social media, influencer partnerships, and e-commerce. Work in concert with Sales and Retail teams to create cohesive and impactful customer experiences across both online and in-store settings.

Insight-Driven Strategy:

• Harness data analytics, market research, and consumer insights to shape marketing strategies, track performance, and adapt plans for optimum impact. Champion a data-driven approach to ensure continuous improvement and superior results.

Leadership & Team Empowerment:

• Build, guide, and inspire a high-performing marketing team. Foster an environment that values creativity, collaboration, and accountability, providing mentorship and clear development paths for team members.

Cross-Functional Collaboration:

• Partner seamlessly with Sales, Product Development, and Customer Support teams to guarantee strategic alignment, brand consistency, and unified customer communications.

Qualifications:

Educational Background:

• Bachelor's degree in Marketing, Business Administration, or related field required, MBA or advanced degree preferred.

Experience:

• A minimum of 8+ years in progressive marketing roles, with at least 3 years in senior or director-level positions. Experience in personal grooming tools, consumer electronics, or personal care products is highly desirable.

Industry Expertise:

• In-depth knowledge of the personal grooming or personal care industry, including current trends, competitor insights, and shifting consumer preferences.

Skills & Competencies:

• Strong strategic thinking and analytical capabilities.
• Demonstrated success in brand management, product marketing, and digital marketing.
• Outstanding leadership, communication, and relationship-building skills.
• Adaptable, thrives in fast-paced environments, and adept at juggling multiple initiatives.

Join us to drive marketing excellence and be at the forefront of innovation in the personal grooming sector. Your leadership will set the stage for our future successes and cement our standing as a trusted industry leader.

Environmental Factors:

• Working conditions are normal for an office environment.
• This role is hybrid 3x/week in Stamford, CT
• Must be able to sit for extended periods of time.
• Must be able to use a computer keyboard and view a monitor for extended periods of time.
• Must be able to travel domestically and internationally for business (20% if needed)

What we offer:

• Comprehensive Medical/Dental/Vision plans
• Generous Paid Time Off Programs
• Life & Disability Insurance
• FSA/HRA/Dependent Care FSA
• Paid Parental Leave Policy
• 401k and company match
• EAP & Employee Wellness Programs
• Volunteer Days Paid Time Off

Are you passionate about this opportunity but worried that you don't have 100% of the experience we're looking for? We still want to hear from you! Apply online and let us know why you would make a great addition to Conair!