Global Marketing Director

Location: Suwanee, GA | Travel: Up to 20%Our client, Xstrahl, is a global leader in the design and manufacture of Superficial Orthovoltage Medical X-ray Systems, making a difference in treating cancers and dermatological disorders. Our innovative approach extends to advanced X-ray systems for pre-clinical radiation biology research. With manufacturing facilities in the United States and United Kingdom, and its international network of distributors, Xstrahl is at the forefront of medical and scientific advancements.Overview:The Global Marketing Director is pivotal at Xstrahl, driving the company's commercial growth and enhancing its market presence. This strategic yet hands-on position involves collaborating closely with the CEO and Sales leadership to develop and execute a forward-thinking marketing strategy. Ideal candidates will thrive in a fast-paced, entrepreneurial environment requiring proactive vision, calculated risk-taking, and innovative leadership. This role demands exceptional downstream marketing expertise, self-confidence, and the ability to manage ambiguity while creating and delegating systems for streamlined execution. The position reports directly to the CEO.Key Responsibilities:•Strategic Marketing Leadership: Develop and execute integrated marketing campaigns to enhance Xstrahl's brand awareness, lead generation, and sales enablement.•Value Proposition Development: Create compelling value propositions and competitive positioning. Translate these into effective content strategies, sales tools (e.g., presentations, collateral, videos), and promotional activities.•Product Launch Excellence: Collaborate with Product Management and Sales leadership to establish effective go-to-market strategies for new products and features.•Conference & Trade Show Strategy: Set objectives, messaging, and execution plans for trade shows and conferences to maximize impact and align with company goals.•Digital Channel Management: Oversee channel strategies and promotional execution, including website optimization and comprehensive digital campaigns to improve visibility and engagement.•Customer Relationship Building: Cultivate client relationships to generate testimonials, case studies, and other clinical marketing initiatives.• Business Planning & Budgeting: Lead the business planning, budgeting, and forecasting process. Oversee the development of the annual marketing budget with Xstrahl leadership.•Performance Analysis: Establish program KPIs and implement strategic adjustments to maximize marketing ROI and performance.•Team Leadership: Supervise the Event Coordinator and oversee vendor management for external agencies delivering marketing initiatives. Represent Xstrahl at conferences and events as required.Qualifications:•10+ years of experience in a regulated industry, such as medical devices, pharmaceuticals, biotechnology, or healthcare technology, with at least 5 years in downstream marketing. Experience with radiation therapy technology or other oncology-focused solutions is highly preferred.•Minimum 5 years in a marketing management role, with proven leadership and mentoring abilities.•Bachelor's degree in science, marketing, or business discipline.•Expertise in multi-channel, integrated campaign development that meets or exceeds performance targets.•High commercial focus with demonstrated alignment with sales teams for prioritizing impactful marketing programs.•Intellectual curiosity, decisiveness, and strong problem-solving abilities.•Proficiency in Microsoft Teams and Zoho (preferred).Join Xstrahl to lead transformative marketing efforts that redefine industry standards and drive significant impact!