Product Marketing Specialist

Job SummaryThe Product Marketing Specialist will play a pivotal role in driving the success of our financial products and services by developing and executing go-to-market strategies that align with member needs and business objectives. This individual will be responsible for the lifecycle marketing of loan products, credit cards, deposit accounts, and other financial solutions, ensuring their market fit, competitive differentiation, and member adoption. A key part of this role is building relationships with UFCU internal clients and external partners to support UFCU's strategic objectives. The Product Marketing Manager utilizes strong communication skills to work in partnership with internal business leaders to understand their business goals and collaborates with Marketing leadership and team to recommend appropriate marketing initiatives to achieve them. This role coordinates the Marketing process and enlists the resources needed to develop marketing initiatives from creative brief to execution to reporting.The Product Marketing Specialist reports to the Marketing Manager.About UFCUAs Austin's largest locally-owned financial institution, University Federal Credit Union is a financial institution owned by, dedicated to, and always working for our Members. Our mission at UFCU is simple: to provide for the well-being of our Members. We are proud to focus on our purpose, possibilities and performance, with people at the center of all that we do. We deliver fair and honest products and outstanding service, and we work collaboratively within our organization as well as our community to help Members and employees achieve their personal and financial goals. Consistently receiving awards as the Top Credit Union, Top Mortgage Company, Best Place for Working Parents, Healthiest Employer in Austin, and Gallup's Exceptional Workplace, UFCU is proud of its people-first culture. We value our employees as much as our Members. We offer an environment where people care about each other - like family. If you want to love what you do, make an impact in your community, and have the power to help people change their lives - then we're glad you're here.Essential FunctionsProduct StrategyDevelop and articulate compelling value propositions and positioning for the credit union's products and services that resonate with members.Conduct market research, competitive analysis, and member segmentation to identify opportunities for product growth and enhancement.Partner with product teams to define product benefits and features that align with market trends and member needs.Go-to-Market PlanningLead the development and execution of go-to-market plans for new product launches and campaigns, ensuring cross-functional alignment with sales, operations, and digital teams.Craft targeted marketing campaigns, including messaging, creative assets, and channel strategies, to drive awareness and adoption.Collaborate with internal stakeholders to develop sales enablement tools, such as product guides, training materials, and promotional content.Collaboration and Stakeholder EngagementServe as the liaison between the Marketing team and Product/Business teams to ensure alignment on priorities and deliverables.Partner with member experience and data teams to identify trends, pain points, and opportunities to enhance the member journey.Build relationships with external partners, vendors, and community organizations to amplify marketing efforts.Marketing Campaigns and AnalyticsPlan and execute multi-channel campaigns, including digital advertising, email marketing, social media, branch activations, and community outreach.Monitor and analyze campaign performance metrics to optimize marketing efforts and ROI.Use data and member insights to refine strategies, improve engagement, and achieve growth targets.Other Adheres to all company policies, procedures and business ethics codes.Completes required regulatory training as assigned.Maintains strict adherence and compliance to all laws, rules, regulations and internal controls specific to the role, including but not limited to Bank Secrecy Act, Anti-Money Laundering, USA Patriot Act, OFAC and Fair Lending regulations.Knowledge/Skills/AbilitiesKnowledgeStrong project manager and problem solver.Proven experience in product marketing, preferably in the financial services and/or lending.Strong knowledge of Microsoft Suite (PowerPoint, Excel, Word) and Google Suite (Slides, Sheets, Docs).SkillsDetail-oriented, collaborative, and facilitative communication and listening skills.Exceptional written and verbal communication skills.Excellent interpersonal and relationship skills, with an employee/member service mentality, and the ability to interact with people from a wide diversity of backgrounds.Creative problem-solving and analytical skills.Strong organizational skills that have demonstrated project ownership.Highly motivated, self-starter with a growth mentality, and strong follow up skills with proven results.Excellent attention to detail.AbilitiesDemonstrated ability to be service-focused and portray positive energy and professionalism.Demonstrated ability to develop and maintain effective, collaborative relationships across all levels of the organization and with diverse groups.Facilitative and collaborative team member, with openness to ideas and feedback from others.Ability to manage and prioritize multiple projects and meet deadlines.Ability to work collaboratively in a fast-paced, diverse, and demanding environment.CompetenciesAdaptabilityBuilding Member LoyaltyBuilding PartnershipsCommunicationEmotional IntelligenceFocus on ResultsInfluenceExperienceMinimum QualificationsBachelor's degree in business, communications or marketing. Four (4) years of relevant experience may be substituted for a degree. Minimum of five (5) years of experience in project coordination and management, or marketing agency experience.Minimum of two (2) years product marketing experience.Proficiency in Microsoft Office Suite (Excel, PowerPoint, Outlook).Must be bondable.Preferred Qualifications Critical thinker that can adapt and deliver results in uncertain environments.Knowledge of and experience with financial institutions, credit unions and/or banking industry.Bilingual in Spanish and English.Physical Demands The physical demands described are representative of those that must be met by an employee, with or without accommodation, in order to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Frequent While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle or feel; reach with hands and arms; and talk or hear. Specific vision abilities required by this job include close vision, distance vision, peripheral vision and ability to adjust focus. Employee will make extensive use of the telephone and virtual communications requiring the ability to effectively and accurately explain complex information. Work Environment The work environment characteristics described are representative of those an employee encounters while performing the essential functions of this job. This position requires working three days per week from UFCU Plaza in Austin, Texas.May occasionally require an adjusted work schedule, overtime, and evening/weekend hours. May occasionally move from one work location/branch to another. Public contact position, requiring appropriate professional appearance. Frequent computer use at a workstation of up to two hours at a time. The noise level in the work environment is usually moderate.#INDUFCU Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)