Account-Based Marketing Coordinator (ABM)

About CogniteEmbark on a transformative journey with Cognite, a global SaaS forerunner in leveraging data to unravel complex business challenges through our cutting-edge Cognite Data Fusion (CDF) platform. We were awarded the 2022 Technology Innovation Leader for Global Digital Industrial Platforms & Cognite was recognized as 2024 Microsoft Energy and Resources Partner of the Year. In the realm of industrial digitalization, we stand at the forefront, reshaping the future of Oil & Gas, Manufacturing and Energy sectors. Join us in this venture where data meets ingenuity, and together, we forge the path to a smarter, more connected industrial future.Learn more about Cognite hereCognite Product Tour 2024Cognite Product Tour 2023Data Contextualization Masterclass 2023Our valuesImpact: Cogniters strive to make an impact in all that they do. We are result-oriented, always asking ourselves.Ownership: Cogniters embrace a culture of ownership. We go beyond our comfort zones to contribute to the greater good, fostering inclusivity and sharing responsibilities for challenges and success. Relentless: Cogniters are relentless in their pursuit of innovation. We are determined and deliverable (never ruthless or reckless), facing challenges head-on and viewing setbacks as opportunities for growth. About Marketing teamAt Cognite, the Marketing team drives awareness, engagement, and pipeline growth for our industrial software solutions. Comprising experts in digital marketing, content, product marketing, events, communications, and demand generation, we work to communicate Cognite's value, develop strategic campaigns, and build brand recognition. Our primary focus is to inspire and educate the market, generating high-quality leads that fuel the sales pipeline. We continuously refine our strategies, collaborate closely, and push ourselves to achieve excellence.Overview of the ABM Coordinator rollAs a Account Based Marketing Coordinator at Cognite, you will be key in generating a qualified pipeline by identifying, researching, and engaging potential high-value accounts. This position is ideal for a driven individual with a passion for sales and a strong interest in account-based strategies. Working closely with the sales and marketing teams, you will support the execution of targeted ABM campaigns aimed at initiating interest and driving pipeline growth.In addition, you will create and update targeted outreach sequences personalized for each account or specific persona, messaging to address industry-specific challenges and goals.You will collaborate with ADR, marketing, and senior ABM team members to execute account-based marketing campaigns, helping to tailor content and strategies for each target account. Your proactive engagement and commitment to driving results will be essential in establishing Cognite as a trusted partner within the industrial sector, ultimately contributing to our mission of transforming industries through data-driven solutions.What You'll DoConduct in-depth research to identify potential high-value accounts in targeted industries of Energy and Manufacturing in North AmericaAnalyze and prioritize target accounts based on market insights, business potential, and alignment with company goalsMaintain detailed buyer personas to understand the motivations, pain points, and behaviors of key decision-makers within target accountsCreate and update personalized outreach sequences for target accounts, tailoring messaging to address specific challenges and goals Collaborate with the wider marketing team to create targeted content that resonated with the identified accounts - campaigns, books, case studies, gifts, etc.Execute account-based marketing campaigns, aimed at generating new pipeline and logos, ensuring all elements are aligned with the overall marketing strategy and goalsTrack and analyze engagement metrics for outreach efforts and campaigns to provide insights to optimize future strategiesWork closely with the sales team, but primarily Account Development Representatives (ADRs) to align on account strategies and share insights from marketing effortCollect and analyze data on industry trends, competitor activities, and customer preferences to improve ABM strategiesEngage in ongoing training and professional development to enhance skills in account-based marketing and sales strategies.Who You AreYou bring 1-2 years of experience in marketing, sales, or account-based roles, with an emphasis on B2B or high-value accounts preferredHolding a BA/BS degree in marketing, business, communications, or a related fieldExperience with Account-Based Marketing (ABM) Techniques and strategies is a plus but not requiredYou are proficient in using various CRM systems and marketing automation tools, including Zoominfo, Salesforce, LinkedIn Sales Navigator, HubSpot, and OutreachExperience in the Energy and Manufacturing industries is a distinct advantage, giving you insights into sector-specific challenges, but not a requirementFluency in English is essential, while Bilingual in Spanish or Portuguese is a plusYou are motivated to design and optimize best practices for the ABM roleStrong ability to conduct research on accounts, industries, and personas, with attention to detail in gathering and analyzing informationExcellent written and verbal communication skills, with an ability to craft compelling, personalized messages for targeted outreachHighly organized, with the ability to manage multiple accounts, campaigns, and tasks simultaneouslyProficiency in tracking engagement metrics and analyzing data to inform and adjust ABM strategiesComfortable in a fast-paced environment, adjusting to new strategies, and working closely with sales, marketing, and other stakeholdersWhat will your day look likeConducting detailed research on potential high-value accounts and staying updated on industry trends, aligning findings with ABM goals to identify key opportunities - always in close collaboration with the ADR teamCustomize and refine outreach sequences in Outreach, tailoring messages to resonate with each account's unique needs and challengesParticipate in regular syncs with the ADR team and marketing to share insights, align on campaign goals, and stay updated on evolving account strategiesMonitor engagement metrics and account behaviors, analyzing what's working to make data-driven adjustments to outreach approaches and ABM strategiesUse insights gathered to optimize messaging and outreach tactics, flexibly adapting to any new account priorities or changes in strategy throughout the day.Balance multiple accounts, keep track of ongoing campaigns, and stay organized to respond promptly to new priorities as they ariseDrive pipeline growth by building momentum and interest in Cognite among targeted accounts, ensuring our presence stands out in a competitive marketA snapshot of our many perks and benefits as a Cogniter* Competitive Compensation including base plus bonus* 401(k) with 4% employer matching* Health, Dental, Vision & Disability Coverages with premiums fully covered for employees and all dependents* Unlimited PTO + flexibility to enjoy it* 18 Company Holidays including the week between Christmas & New Years* Paid Parental Leave Program* Employee Stock Purchase Program (ESPP)* Employee Referral Program* Company Paid Friday Lunch via DoorDash + Fully Stocked Fridges in the offices* Join a team of 70 different nationalities with Diversity, Equality and Inclusion (DEI) in focus .* A highly modern and fun working environment with sublime culture across the organization, follow us on Instagram @cognitedata to know more* Opportunity to work with and learn from some of the best people on some of the most ambitious projects found anywhere, across industries* Join our HUB to be part of the conversation directly with Cogniters and our partners.* Paid mobile phone and WiFI*A pet lover? Get the chance to meet Spot !Why choose Cognite?* Join us in making a real and lasting impact in one of the most exciting and fastest-growing new software companies in the world. * We have repeatedly demonstrated that digital transformation, when anchored on strong DataOps, drives business value and sustainability for clients and allows front-line workers, as well as domain experts, to make better decisions every single day. * Cognite Earns 2023 Microsoft Partner of the Year Award; Recognized as a Global Leader in Energy & Resources and Industrials & Manufacturing* Frost & Sullivan named Cognite a Technology Innovation Leader!* Built In 2024 Best Places to Work in Austin, TX and Houston, TX* Cognite Recognized as 2024 Microsoft Energy and Resources Partner of the Year* Most recently Cognite Data Fusion® Achieved Industry First DNV Compliance for Digital Twins Apply today!If you're excited about the opportunity to work at Cognite and make a difference in the tech industry, we encourage you to apply today! We welcome candidates of all backgrounds and identities to join our team. We encourage you to follow us on Cognite LinkedIn; we post all our openings there.