Director of Marketing

Company Overview:

Calyx Containers is a leading packaging innovation company based in Salt Lake City. We specialize in patented solutions across rigid packaging, labels, and flexible packaging. With a state-of-the-art factory and a commitment to disrupting the packaging industry, we have expanded into new industries and product categories. We are more than just containers-we are innovators shaping the future of packaging.

Position Overview:

We are seeking an experienced and dynamic Director of Marketing to elevate our brand awareness and effectively communicate our innovative solutions to diverse markets. This role is pivotal in transforming our brand narrative and showcasing why Calyx Containers is unique in the packaging space. We are looking for someone that excels at storytelling and can leverage our capabilities to tell the story of why we are different than other packaging companies through unique content and campaigns.

Key Responsibilities:

• Brand Development: Transform and elevate the Calyx Containers brand to reflect our expanded offerings and disruptive innovations. Lead our brand evolution initiative to showcase that Calyx is more than just containers.
• Strategic Marketing: Develop and implement comprehensive marketing strategies to increase brand awareness across multiple industries and product categories.
• Digital Marketing: Lead digital marketing initiatives, including SEO/SEM, email marketing, social media, and online advertising campaigns.
• Content Production: Oversee the creation of compelling content that tells our unique story and resonates with target audiences.
• Market Analysis: Conduct market research to identify trends, customer needs, and competitive positioning.
• Cross-Functional Collaboration: Work closely with sales, product development, and other departments to ensure cohesive messaging and strategy alignment.
• Budget Management: Manage the marketing budget to maximize ROI and achieve organizational goals.
• Team Leadership: Build and mentor a high-performing marketing team.

Qualifications:

• Education: Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Experience: Minimum of 7 years of marketing experience, with at least 3 years in a leadership role within the packaging or related industry.
• Digital Expertise: Proven experience in digital marketing and content production.
• Brand Transformation: Demonstrated ability to successfully transform and develop brands.
• Strategic Thinker: Strong strategic planning skills with a track record of developing effective marketing strategies.
• Analytical Skills: Proficient in analyzing market data and translating insights into actionable strategies.
• Excellent Communication: Superior written and verbal communication skills.
• Leadership Abilities: Strong leadership and team management skills.

How to Apply:

Interested candidates are invited to submit their resume and a cover letter detailing their relevant experience and vision for Calyx Containers' marketing strategy.

Calyx Containers is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

MORE ABOUT US:

Our team is composed of bright, hardworking, creative, and highly motivated individuals looking to make an impact on the world. We seek like-minded colleagues who share our values and want to apply their experience, energy, and enthusiasm to help grow and scale a dynamic business in a rapidly expanding industry. The Calyx Containers culture fosters the personal and professional growth in a challenging and rewarding environment. We operate at a fast pace, demand high personal standards, and offer everyone the opportunity to contribute, skill-build, and develop their talents.

Benefits and Perks offered to full time employees:
-Flexible Paid Time Off
-Comprehensive benefits offerings including: Medical (with company-funded HRA), Dental, Vision, Short- and Long-Term Disability Insurance, Life Insurance, Headspace Care Mental Health support...all effective the first day of the month following hire.
-401(k)
-Ability to make an immediate impact
-Monthly team meetings and frequent social events

An ideal Calyx candidate looks like:
-Has experience in the cannabis and/or packaging industry
-Thrives in a fast-paced environment
-Handles ambiguity with a positive attitude
-Rolls up their sleeves to help their team

How success is measured at Calyx:
First 30 days spent getting to know the company and our team!
Ability to make an immediate impact - we're growing quickly and want you to help cultivate that!
Living our core values:
X-treme Ownership
Be Quick, But Don't Hurry
Sustainability Is Multi-Dimensional
We Are Square: Quality Does Not Cut Corners
Customer Is The Only Boss
Earn Success Every Day
The Biggest Failure Is The Failure To Ask For Help
Better Together: Cultivate An Inclusive Environment

Calyx Containers is committed to creating a diverse environment and is proud to be an Equal Opportunity Employer. We believe strongly in fair hiring practices and in creating a welcoming environment for all team members. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Diversity drives innovation; inclusion drives success. We believe a multitude of approaches and ideas enable us to deliver the best results for our workforce, workplace, and customers. We are committed to fostering a culture where all employees can share their passions and ideas so we can tackle the toughest challenges in our industry and pave new paths to limitless possibilities.
Calyx is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment and activities. To request reasonable accommodation, please contact hr@calyxcontainers.com. (Please note that applications should not be emailed to this address).