EquiTrust
Senior Digital and Social Media Marketing Specialist
EquiTrust, West Des Moines, Iowa, United States, 50265
About Us:
EquiTrust Life Insurance Company is a national carrier of competitive, client-friendly annuity products sold through a variety of distribution channels, including more than 20,000 independent agents and independent marketing organizations (IMO's). Since 2003, we have provided exceptional customer service to our clients by operating with integrity and passion. Our efforts are supported by a dedicated workforce who execute their responsibilities through teamwork and an entrepreneurial spirit. EquiTrust sells products nationwide and is headquartered in Chicago, Illinois, with operations in West Des Moines, Iowa.
How You'll Contribute: As a Senior Digital and Social Media Marketing Specialist, you will enhance our company's online presence and engagement with target audiences across digital platforms. Working closely with cross-functional teams and key stakeholders, you will drive innovative marketing strategies that align with our company's goals. We are looking for someone who is passionate about digital and social media marketing, skilled in marketing automation and analytics, and dedicated to creating inclusive and impactful campaigns.
What You'll Do: Email Marketing:
Implement email campaigns, including newsletters and promotional strategies, to nurture leads and foster customer loyalty. Personalize content through audience segmentation. Campaign Execution:
Plan and execute multi-channel digital marketing campaigns. Build automated journeys and provide performance metrics for reporting. Social Media Management:
Create and schedule engaging content for social media platforms, foster community interactions, and manage online reputation. Content Optimization:
Leverage SEO best practices to improve search rankings and boost organic traffic. Collaboration:
Partner with internal teams and external partners to ensure cohesive marketing strategies. Collaborate with HR to uphold and promote a positive company image. Continuous Improvement:
Research emerging trends and implement creative growth strategies for digital marketing. What You'll Bring:
Education:
Bachelor's degree in Marketing, Communications, or a related field required. Experience:
At least 4 years of marketing experience, with 2+ years in digital and social media marketing required. Proven track record in creating and managing successful campaigns required. Experience in and understanding of annuity and life insurance independent distribution space. Knowledge, Skills, and Abilities:
Proficiency in marketing automation tools (e.g., HubSpot) and social media management tools. Strong understanding of social media platforms, especially LinkedIn. Intermediate expertise in Microsoft Office Suite. Ability to manage multiple tasks, meet deadlines, and solve problems analytically. Exceptional communication skills and ability to work collaboratively across teams. Self-motivated with a customer-focused mindset. Physical Requirements:
Ability to sit, talk, hear, and use hands for fine manipulation for most of the workday. Occasional walking, bending, and reaching. Where You'll Work:
West Des Moines, IA Office Location: Mostly Off-Site Expected Travel: Infrequent travel (less than 5% of the time). Total Rewards: In addition to base pay, eligible employees may receive an annual discretionary incentive bonus and access to a competitive benefits package including:
Medical, Dental & Vision coverage: •401(k) with Company Match •Paid time off: Vacation, Sick, Holiday, and more •Paid Parental Leave for both Mothers and Fathers •Hybrid/Remote Work Options •Early Friday Closure
EquiTrust is an Equal Opportunity Employer and participates in the U.S. Federal E-Verify program. Applicants have rights under federal and state employment laws. To learn more, visit EquiTrust Careers.
#LI-AO1
#LI-Hybrid
How You'll Contribute: As a Senior Digital and Social Media Marketing Specialist, you will enhance our company's online presence and engagement with target audiences across digital platforms. Working closely with cross-functional teams and key stakeholders, you will drive innovative marketing strategies that align with our company's goals. We are looking for someone who is passionate about digital and social media marketing, skilled in marketing automation and analytics, and dedicated to creating inclusive and impactful campaigns.
What You'll Do: Email Marketing:
Implement email campaigns, including newsletters and promotional strategies, to nurture leads and foster customer loyalty. Personalize content through audience segmentation. Campaign Execution:
Plan and execute multi-channel digital marketing campaigns. Build automated journeys and provide performance metrics for reporting. Social Media Management:
Create and schedule engaging content for social media platforms, foster community interactions, and manage online reputation. Content Optimization:
Leverage SEO best practices to improve search rankings and boost organic traffic. Collaboration:
Partner with internal teams and external partners to ensure cohesive marketing strategies. Collaborate with HR to uphold and promote a positive company image. Continuous Improvement:
Research emerging trends and implement creative growth strategies for digital marketing. What You'll Bring:
Education:
Bachelor's degree in Marketing, Communications, or a related field required. Experience:
At least 4 years of marketing experience, with 2+ years in digital and social media marketing required. Proven track record in creating and managing successful campaigns required. Experience in and understanding of annuity and life insurance independent distribution space. Knowledge, Skills, and Abilities:
Proficiency in marketing automation tools (e.g., HubSpot) and social media management tools. Strong understanding of social media platforms, especially LinkedIn. Intermediate expertise in Microsoft Office Suite. Ability to manage multiple tasks, meet deadlines, and solve problems analytically. Exceptional communication skills and ability to work collaboratively across teams. Self-motivated with a customer-focused mindset. Physical Requirements:
Ability to sit, talk, hear, and use hands for fine manipulation for most of the workday. Occasional walking, bending, and reaching. Where You'll Work:
West Des Moines, IA Office Location: Mostly Off-Site Expected Travel: Infrequent travel (less than 5% of the time). Total Rewards: In addition to base pay, eligible employees may receive an annual discretionary incentive bonus and access to a competitive benefits package including:
Medical, Dental & Vision coverage: •401(k) with Company Match •Paid time off: Vacation, Sick, Holiday, and more •Paid Parental Leave for both Mothers and Fathers •Hybrid/Remote Work Options •Early Friday Closure
EquiTrust is an Equal Opportunity Employer and participates in the U.S. Federal E-Verify program. Applicants have rights under federal and state employment laws. To learn more, visit EquiTrust Careers.
#LI-AO1
#LI-Hybrid