Digital Marketing Specialist

Digital Marketing Specialist LHH Recruitment Solutions is seeking a dynamic and experienced Digital Marketing Specialist to join our client’s team in the Dallas metro area. The ideal candidate will have experience with a variety of digital marketing initiatives. This role requires strong communication and understanding of digital strategies with the ability to meet deadlines and review analytical data. Key Responsibilities: Use data insights for identifying growth opportunities, measuring campaign success, and improving marketing performance Identify partner websites needing SEO enhancement to improve organic search rankings Implement A/B testing and experimentation to enhance conversion rates and ROI Optimize website elements such as content, tags, headings, and URL structures for better search visibility Segment email lists based on demographics and user behavior Track and analyze email open rates, click-through rates, and conversions to optimize campaigns Refine customer acquisition strategies by maximizing marketing efficiency through testing across audiences, channels, and messaging Develop and manage an organic content calendar to ensure consistent content creation and distribution across all practices Maintain the performance marketing dashboard, monitor progress towards goals and budget, and take real-time actions to meet business needs Conduct market research and analysis of strengths, weaknesses, opportunities and threats Assist in implementing HTML code for SMS and email marketing campaigns, including some creative elements Help manage workflows by utilizing webhooks to streamline marketing processes Conduct weekly audits of organic marketing efforts and social media activities of all practices Review and analyze the performance of organic marketing efforts, providing recommendations for improvement Support HQ office with social media efforts to enhance brand awareness Lead website content updates using best practices with HTML, CSS, and/or front-end builders Perform website audits and updates to ensure proper functionality and a seamless user experience Aid in the creation and management of email marketing campaigns including design and content Keep up to date with industry trends and new technologies in digital marketing Other duties as assigned by Director of Digital Marketing Qualifications: Bachelor’s degree in Marketing, Business or a related discipline 2-5 years of demonstrated experience in digital marketing, email marketing, social media, and SEO Proven record of driving customer acquisition and revenue growth In-depth knowledge of SEO, SEM, PPC, Meta Ads, project management tools, email marketing platforms, social media management tools, HTML, and CSS Strong problem-solving skills with the ability to think creatively and analytically Excellent written and verbal communication skills Ability to work both independently and collaboratively Strong interest in digital marketing and staying up to date on new trends and technologies Salary: $70,000 - $90,000 based on experience If you are a results-driven professional with a passion for digital marketing initiatives, we would love to hear from you