Director of Marketing

Director of Marketing OVERVIEW The Director of Marketing at Relay will play a pivotal role in driving our B2B sales growth by implementing a comprehensive marketing strategy and building an effective growth engine to generate a substantial number of sales leads. This position will report to the President and will be responsible for overseeing all marketing activities to ensure alignment with business objectives and drive revenue growth. This is a senior-level position with significant expectations relating to quality of work, team and project management, and the ability to generate sales leads at scale to expand the companys market share. This in-office role is based in Dallas. RESPONSIBILITIES Strategy Implementation . Implement and improve the current marketing strategy to drive customer acquisition and revenue growth. Lead Generation and Demand Creation . Develop and implement lead generation strategies to drive a consistent flow of high-quality sales leads. Utilize omnichannel marketing channels, including digital marketing, content marketing, events, partnerships, lead generation teams, and more, to drive demand for Relay's products/services. Manage Team . Expand and lead a high-performing growth/marketing team by providing guidance, setting clear goals, and fostering a collaborative and innovative work environment. Oversee hiring, training, and development of marketing team members to ensure a skilled and motivated team capable of achieving growth/marketing objectives at scale. Brand Management . Ensure consistent and compelling brand messaging across all marketing channels and company communications to strengthen brand identity and customer perception. Performance and Analytics . Establish key performance indicators (KPIs) and metrics to measure the effectiveness of marketing efforts and provide regular reports and insights to the executive team. Use data-driven insights to optimize marketing campaigns and customer acquisition strategies for better performance and ROI. Collaboration and Alignment . Work closely with sales, resource management, and other cross-functional teams to ensure marketing efforts align with company goals and objectives. Collaborate with the sales team to develop integrated sales campaigns and pipeline conversion improvements that drive revenue growth. Budget Management . Develop, manage, and optimize the marketing and media budget to achieve maximum return on investment while maintaining cost efficiency. REQUIREMENTS The successful candidate will have experience of managing a growth/marketing team at a tech startup or SMB. In particular, a proven record of scaling and growing revenue of a business is paramount. Educational Background . Bachelor's degree in marketing, Business Administration, or a related field (Master's degree preferred). Experience . Proven experience (7 years) in growth or marketing roles. Strategic Thinking . Strong understanding of B2B sales processes and growth/marketing strategies. Ability to quickly plan and implement growth/marketing campaigns in response to market changes and opportunities. Lead Generation . Demonstrated success in generating leads, achieving revenue targets, and driving growth in a startup or similar environment. Technology Enablement . Understanding of how technology can drive revenue; experience with SEO/digital advertising tools, CRM, marketing automation, Generative AI, and other sales technology. Team Management & Leadership . Proven ability to lead both dedicated and shared teams and resources effectively, with a focus on fostering a culture of excellence and collaboration. Project Management . Strong project management skills, with experience in overseeing multiple projects simultaneously. Communication Skills . Excellent written and verbal communication skills, including the ability to present and negotiate effectively. Analytical Skills . Strong aptitude for data analysis and using data-driven insights for decision-making. COMPANY Relay Human Cloud provides turnkey international workforce globalization, helping companies expand with a model that makes sense to both employers and employees. Relay empowers companies to access a global talent pool, expand to new markets without the traditional risk, and provide a better quality of life for all.