National Audubon Society
Director, Social Media
National Audubon Society, New York, New York, us, 10261
The Director, Social Media will lead efforts to creatively tell Audubon’s story and support our strategic plan milestones across our contemporary social media ecosystem of over 3 million followers. The ultimate goal of Audubon’s social media and storytelling practices is to deepen our audience’s affinity toward protecting birds across the Western Hemisphere in an engaging and inspiring way.
Experience, qualification, and soft skills, have you got everything required to succeed in this opportunity Find out below. The position serves as the in-house expert on organic social media storytelling, including setting cross-platform strategies, performance metrics, and desired outcomes that support Audubon’s overall messaging, marketing, and engagement strategies. The director develops and executes multifaceted social media programs, campaigns, and strategies to further communications, advocacy, and organizational brand-building goals. The director is responsible for managing and developing social media staff and vendors; coordinating with or setting direction for other Audubon staff and chapter leaders who maintain social media properties; leading relationships with partners; providing trainings, best practices, and resources for the Audubon network; and reporting on outcomes and proactively adjusting or proposing strategies and tactics. This position is hybrid out of our New York, NY or Washington, DC office. Cover letters are required. Compensation: Salary range based on geo-differentials: $130,000-$145,000/year = D.C. $145,000-$160,000/year = NYC (not Oyster Bay) Essential Functions Oversee development and growth of social channels for National Audubon Society and Audubon Action Fund. Recommend strategies and influence organizational decisions about marketing and engagement across social media platforms. Manage and execute social storytelling projects from end to end. Lead internal and external teams to maximize reach, engagement, and impact of the Audubon brand. Establish the strategy, tone, and content approach across each social media channel. Work cross-departmentally to identify and elevate cultural and environmental themes. Develop, execute, and refine standards for community management. Monitor conversations across social media channels and engage with fans/followers. Conceptualize and develop engaging stories for target social audiences. Lead collection and analysis of key performance metrics on social media platforms. Partner with Audubon staff to ensure equity, diversity, inclusion, and belonging principles are followed. Supervise the social media team to maintain a powerful, credible voice for Audubon. Draft and manage social media budget including vendors and staff travel. Develop and maintain relationships with key online influencers. Qualifications and Experience: Advanced degree or equivalent professional training in marketing, communications, or a related field. 10 years of experience in digital marketing and/or social media management. Recognized thought leader in social media space. 5-7 years of experience managing staff and agency relationships. Exceptional working knowledge of contemporary social media platforms. Demonstrated success in connecting social media activity to marketing and engagement goals. Strong research and planning background. Demonstrated creativity in content creation and storytelling. Strong writing skills pertaining to digital marketing content. Ability to work nonstandard hours. EEO Statement The National Audubon Society is a federal contractor and an Equal Opportunity Employer (EOE). All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. Accessibility Statement The National Audubon Society endeavors to keep our careers site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact Accommodations@audubon.org. About Us The National Audubon Society protects birds and the places they need, today and tomorrow, throughout the Americas using science, advocacy, education, and on-the-ground conservation. Since 1905, Audubon’s vision has been a world in which people and wildlife thrive. Audubon is a nonprofit conservation organization.
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Experience, qualification, and soft skills, have you got everything required to succeed in this opportunity Find out below. The position serves as the in-house expert on organic social media storytelling, including setting cross-platform strategies, performance metrics, and desired outcomes that support Audubon’s overall messaging, marketing, and engagement strategies. The director develops and executes multifaceted social media programs, campaigns, and strategies to further communications, advocacy, and organizational brand-building goals. The director is responsible for managing and developing social media staff and vendors; coordinating with or setting direction for other Audubon staff and chapter leaders who maintain social media properties; leading relationships with partners; providing trainings, best practices, and resources for the Audubon network; and reporting on outcomes and proactively adjusting or proposing strategies and tactics. This position is hybrid out of our New York, NY or Washington, DC office. Cover letters are required. Compensation: Salary range based on geo-differentials: $130,000-$145,000/year = D.C. $145,000-$160,000/year = NYC (not Oyster Bay) Essential Functions Oversee development and growth of social channels for National Audubon Society and Audubon Action Fund. Recommend strategies and influence organizational decisions about marketing and engagement across social media platforms. Manage and execute social storytelling projects from end to end. Lead internal and external teams to maximize reach, engagement, and impact of the Audubon brand. Establish the strategy, tone, and content approach across each social media channel. Work cross-departmentally to identify and elevate cultural and environmental themes. Develop, execute, and refine standards for community management. Monitor conversations across social media channels and engage with fans/followers. Conceptualize and develop engaging stories for target social audiences. Lead collection and analysis of key performance metrics on social media platforms. Partner with Audubon staff to ensure equity, diversity, inclusion, and belonging principles are followed. Supervise the social media team to maintain a powerful, credible voice for Audubon. Draft and manage social media budget including vendors and staff travel. Develop and maintain relationships with key online influencers. Qualifications and Experience: Advanced degree or equivalent professional training in marketing, communications, or a related field. 10 years of experience in digital marketing and/or social media management. Recognized thought leader in social media space. 5-7 years of experience managing staff and agency relationships. Exceptional working knowledge of contemporary social media platforms. Demonstrated success in connecting social media activity to marketing and engagement goals. Strong research and planning background. Demonstrated creativity in content creation and storytelling. Strong writing skills pertaining to digital marketing content. Ability to work nonstandard hours. EEO Statement The National Audubon Society is a federal contractor and an Equal Opportunity Employer (EOE). All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. Accessibility Statement The National Audubon Society endeavors to keep our careers site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact Accommodations@audubon.org. About Us The National Audubon Society protects birds and the places they need, today and tomorrow, throughout the Americas using science, advocacy, education, and on-the-ground conservation. Since 1905, Audubon’s vision has been a world in which people and wildlife thrive. Audubon is a nonprofit conservation organization.
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