Clevelcrossing
Executive Director of University Marketing amp Branding
Clevelcrossing, Williamsburg, Virginia, us, 23187
Executive Director of University Marketing & Branding
Make your application after reading the following skill and qualification requirements for this position. Posted on Feb 19, 2022
Profile
Application Due: Open Until Filled Category: Communications, Marketing, and Public Affairs Present Position Number: FP405W
Unit Mission Statement At William & Mary, we convene great hearts and minds to meet the most pressing needs of our time. As such, the university aspires to attract and retain exceptional students, faculty and staff who keep W&M at the forefront of teaching, learning and research. University Marketing emphasizes three core areas - enrollment, advancement and institutional reputation - to enhance William & Mary's standing as a top institution of higher learning in the U.S. and around the globe.
Position Summary The Executive Director of University Marketing & Branding is a strategic leader on the University Marketing team at William & Mary. University Marketing includes all William & Mary efforts to develop and execute marketing programs and campaigns that increase brand identity, perception and awareness across three core areas - enrollment, advancement and institutional reputation. The Executive Director reports to the university's Chief Marketing Officer/Associate Vice President for University Marketing and oversees the strategic planning, leadership and execution of the digital marketing, marketing & brand strategy, multimedia and creative teams' efforts to develop and sustain a comprehensive brand and marketing strategy for William & Mary.
The successful Executive Director will be a proactive member of this talented and creative team that includes responsibilities for Marketing and Branding, Strategic Events, Strategic Communications, and Project Management across three core areas: enrollment, advancement, and institutional reputation.
Required Qualifications
Bachelor's degree in advertising, business, communications, marketing or a related field or the equivalent combination of education, training and/or experience.
Commitment to diversity, equity, and inclusiveness.
Experience leading an integrated marketing team across a complex organization.
Demonstrated creativity and originality in branding, digital marketing, message development and strategic marketing.
Strong project management skills with the ability to identify short- and long-range goals.
Effective leadership skills with the ability to manage director-level staff.
Strong interpersonal and communication skills.
Preferred Qualifications
Master's degree in a related field.
Experience leading a marketing team in higher education.
Expertise in digital marketing strategies.
Experience with marketing automation and analytics software.
Proven skills in message development and visual branding.
An appreciation for William & Mary and its mission.
Advertised Pay Range $130,000 to $140,000
Remote Work Disclaimer Remote work eligibility is not guaranteed and is subject to approval.
EEO Statement William & Mary values diversity and invites applications from underrepresented groups.
Application for:
Executive Director of University Marketing & Branding
#J-18808-Ljbffr
Make your application after reading the following skill and qualification requirements for this position. Posted on Feb 19, 2022
Profile
Application Due: Open Until Filled Category: Communications, Marketing, and Public Affairs Present Position Number: FP405W
Unit Mission Statement At William & Mary, we convene great hearts and minds to meet the most pressing needs of our time. As such, the university aspires to attract and retain exceptional students, faculty and staff who keep W&M at the forefront of teaching, learning and research. University Marketing emphasizes three core areas - enrollment, advancement and institutional reputation - to enhance William & Mary's standing as a top institution of higher learning in the U.S. and around the globe.
Position Summary The Executive Director of University Marketing & Branding is a strategic leader on the University Marketing team at William & Mary. University Marketing includes all William & Mary efforts to develop and execute marketing programs and campaigns that increase brand identity, perception and awareness across three core areas - enrollment, advancement and institutional reputation. The Executive Director reports to the university's Chief Marketing Officer/Associate Vice President for University Marketing and oversees the strategic planning, leadership and execution of the digital marketing, marketing & brand strategy, multimedia and creative teams' efforts to develop and sustain a comprehensive brand and marketing strategy for William & Mary.
The successful Executive Director will be a proactive member of this talented and creative team that includes responsibilities for Marketing and Branding, Strategic Events, Strategic Communications, and Project Management across three core areas: enrollment, advancement, and institutional reputation.
Required Qualifications
Bachelor's degree in advertising, business, communications, marketing or a related field or the equivalent combination of education, training and/or experience.
Commitment to diversity, equity, and inclusiveness.
Experience leading an integrated marketing team across a complex organization.
Demonstrated creativity and originality in branding, digital marketing, message development and strategic marketing.
Strong project management skills with the ability to identify short- and long-range goals.
Effective leadership skills with the ability to manage director-level staff.
Strong interpersonal and communication skills.
Preferred Qualifications
Master's degree in a related field.
Experience leading a marketing team in higher education.
Expertise in digital marketing strategies.
Experience with marketing automation and analytics software.
Proven skills in message development and visual branding.
An appreciation for William & Mary and its mission.
Advertised Pay Range $130,000 to $140,000
Remote Work Disclaimer Remote work eligibility is not guaranteed and is subject to approval.
EEO Statement William & Mary values diversity and invites applications from underrepresented groups.
Application for:
Executive Director of University Marketing & Branding
#J-18808-Ljbffr