US AMR-Jones Lang LaSalle Americas, Inc.
Sr. Marketing Manager - Technology
US AMR-Jones Lang LaSalle Americas, Inc., Chicago, Illinois, United States, 60290
Find out exactly what skills, experience, and qualifications you will need to succeed in this role before applying below.
Responsibilities:
Create and execute a strategic marketing plan for the industry in collaboration with our Work Dynamics and Markets Advisory technology industry leadership and in alignment with the business’ priorities and goals
Drive the strategy and development of strategic integrated marketing programs to continue to build our brand in the industry and results in marketing generated revenue
Develop and execute messaging, positioning and go-to-market strategies for our portfolio of solutions – ensuring all externally facing messaging is aligned to our key messages and reflect JLL’s unique ability to address the needs of our customers
Support key leaders in building their external brand and eminence as industry experts in Technology and Semi Conductor specialties thru programmatic social media strategies, speaking engagements, events and other opportunities within the broader marketing plan
Manage the spend, invoice tracking and payment of vendors in line with the marketing budget for the industry
Monitor market and industry trends that could affect client needs and act as an industry subject matter expert in the technology and semi-conductor specialties
Partner with our Centers of Excellence to execute the marketing plans and strategies – including coordination of logistics and timing for tactics like webinars, podcasts, videos, media interviews, social media, events, speaking engagements, etc.
Lead and manage the creation of relevant industry content to support go-to-market activities (Client stories, videos, blogs, white papers, webinars, sponsored content, etc)
Work with the business, product, marketing and sales leaders to shape campaign themes across a yearlong+ timeframe
Collaborate with local and business line marketing teams to ensure leverage and adoption of industry campaigns
Enhance and measure the effectiveness of our industry .com presence Act as a point of escalation during the campaign planning, development, execution and optimization process
Contribute to or build industry-specific buyer personas, or refine existing buyer personas based on industry knowledge
Collaborate with partners in sales enablement and marketing operations on a well-defined plan for activating content for lower funnel sales initiatives
Develop and distribute internal marketing materials and presentations to promote a common understanding of the industry strategy and vision to key business line stakeholders and groups
Skills:
The successful candidate has experience building and executing B2B strategic marketing plans that range from reputation to demand generation activities and are aligned to business goals
Ability to link industry offerings to organizational campaign themes and goals
Listening, probing and interpreting needs of the business
Strong executive presence, stakeholder management, writing and presenting skills
Strong creative/ marketing writing and presentation skills
Proven ability to participate in and influence cross-functional teams
Strong project management skills to prioritize high impact activities and keep complicated projects moving forward
Insight gathering and analysis from multiple internal and external data sources (e.g. data providers, social analysis, engagement scores)
Qualifications
Bachelor’s degree in marketing, communications, business or related field
7+ years of b-to-b marketing experience
Proven experience working with multiple marketing and sales functions to deliver superior results
Proficient in CRM, marketing automation, web analytics and business intelligence (reporting and analysis tools)
Customer and market-driven orientation with proven record of supporting sales to meet or exceed pipeline and revenue targets
Demonstrated strong listening, information gathering and skills for uncovering and defining deliverables, needs and outcomes
Experience creating and implementing proven successful demand creation and lead nurturing programs
#J-18808-Ljbffr
Create and execute a strategic marketing plan for the industry in collaboration with our Work Dynamics and Markets Advisory technology industry leadership and in alignment with the business’ priorities and goals
Drive the strategy and development of strategic integrated marketing programs to continue to build our brand in the industry and results in marketing generated revenue
Develop and execute messaging, positioning and go-to-market strategies for our portfolio of solutions – ensuring all externally facing messaging is aligned to our key messages and reflect JLL’s unique ability to address the needs of our customers
Support key leaders in building their external brand and eminence as industry experts in Technology and Semi Conductor specialties thru programmatic social media strategies, speaking engagements, events and other opportunities within the broader marketing plan
Manage the spend, invoice tracking and payment of vendors in line with the marketing budget for the industry
Monitor market and industry trends that could affect client needs and act as an industry subject matter expert in the technology and semi-conductor specialties
Partner with our Centers of Excellence to execute the marketing plans and strategies – including coordination of logistics and timing for tactics like webinars, podcasts, videos, media interviews, social media, events, speaking engagements, etc.
Lead and manage the creation of relevant industry content to support go-to-market activities (Client stories, videos, blogs, white papers, webinars, sponsored content, etc)
Work with the business, product, marketing and sales leaders to shape campaign themes across a yearlong+ timeframe
Collaborate with local and business line marketing teams to ensure leverage and adoption of industry campaigns
Enhance and measure the effectiveness of our industry .com presence Act as a point of escalation during the campaign planning, development, execution and optimization process
Contribute to or build industry-specific buyer personas, or refine existing buyer personas based on industry knowledge
Collaborate with partners in sales enablement and marketing operations on a well-defined plan for activating content for lower funnel sales initiatives
Develop and distribute internal marketing materials and presentations to promote a common understanding of the industry strategy and vision to key business line stakeholders and groups
Skills:
The successful candidate has experience building and executing B2B strategic marketing plans that range from reputation to demand generation activities and are aligned to business goals
Ability to link industry offerings to organizational campaign themes and goals
Listening, probing and interpreting needs of the business
Strong executive presence, stakeholder management, writing and presenting skills
Strong creative/ marketing writing and presentation skills
Proven ability to participate in and influence cross-functional teams
Strong project management skills to prioritize high impact activities and keep complicated projects moving forward
Insight gathering and analysis from multiple internal and external data sources (e.g. data providers, social analysis, engagement scores)
Qualifications
Bachelor’s degree in marketing, communications, business or related field
7+ years of b-to-b marketing experience
Proven experience working with multiple marketing and sales functions to deliver superior results
Proficient in CRM, marketing automation, web analytics and business intelligence (reporting and analysis tools)
Customer and market-driven orientation with proven record of supporting sales to meet or exceed pipeline and revenue targets
Demonstrated strong listening, information gathering and skills for uncovering and defining deliverables, needs and outcomes
Experience creating and implementing proven successful demand creation and lead nurturing programs
#J-18808-Ljbffr