EAB (Education Advisory Board)
Associate Director, Product Marketing (Research and Advisory)
EAB (Education Advisory Board), Richmond, Virginia, United States, 23225
Associate Director, Product Marketing (Research and Advisory)
Ready to make your application Please do read through the description at least once before clicking on Apply. At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. EAB’s Research Marketing team is looking for a talented, driven, and entrepreneurial marketer to support our Research and Advisory business with a focus on our Strategic Advisory Services offering for senior leaders in the 4-Year Higher Education market. This role will partner closely with EAB’s Research and Commercial teams to develop content and strategies to increase brand awareness, create demand, drive sales, and support renewals across EAB’s Research businesses. This includes developing and curating thought leadership content such as blog posts, insight papers, and infographics; project managing presentations for webinars, events, and conferences; and sales enablement collateral such as visit decks, one-pagers, case studies, furthering tools, and urgency documents. Primary Responsibilities: Inflects sales by contributing to compelling marketing plans based on a deep understanding of buyer journeys and personas; develops creative solutions to challenges facing commercial teams. Creates tailored marketing programming for different priority market segments and audiences. Develops high-quality, differentiating content that helps EAB sustain and improve its competitive position in multiple education research markets. Selects best channels, messages, stories, and media for generating awareness and leads. Prioritizes project queue to maximize impact on sales funnel and new business. Develops and maintains deep understanding of EAB’s evolving Research perspective. Writes, produces, and edits effective content that could include blog posts, case studies, conference proposals/presentations, insight papers, webinars, infographics, and other collateral. Leads strategic project management for marketing events such as webinars, conferences, and in-person meetings. Aligns with sales team leaders to develop content strategy and prioritize initiatives. Potential to manage 1-2 team members. Proposes and tests new channels, deliverables, formats, and ideas. Basic Qualifications: Minimum of 5 years professional experience. Able to clearly express complex ideas in written and graphical form. Able to take ownership and drive projects from beginning to end. Intellectually curious, quick study, creative, and self-motivated. Proficient with Microsoft PowerPoint and Word. Ideal Qualifications: Demonstrated ability to quickly gain depth of understanding in complex subject areas. Professional experience in product marketing, content strategy, brand strategy, or marketing communications. Knowledge of the U.S. higher education industry. If you’ve reached this section of the job description and are unsure of whether to apply, please do! At EAB, we welcome diversity of background and experience. Compensation: The anticipated starting salary range for this role is $75,000 - $100,000 per year. Actual salary varies due to factors that may include relevant experience, skills, and location. At EAB, we believe that to fulfill our mission to “make education smarter and our communities stronger” we need team members who bring a diversity of perspectives to the table and are committed to fostering a workplace where each team member is valued, respected and heard. EAB is an Equal Opportunity Employer and we make employment decisions on the basis of qualifications, merit, and business need.
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Ready to make your application Please do read through the description at least once before clicking on Apply. At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. EAB’s Research Marketing team is looking for a talented, driven, and entrepreneurial marketer to support our Research and Advisory business with a focus on our Strategic Advisory Services offering for senior leaders in the 4-Year Higher Education market. This role will partner closely with EAB’s Research and Commercial teams to develop content and strategies to increase brand awareness, create demand, drive sales, and support renewals across EAB’s Research businesses. This includes developing and curating thought leadership content such as blog posts, insight papers, and infographics; project managing presentations for webinars, events, and conferences; and sales enablement collateral such as visit decks, one-pagers, case studies, furthering tools, and urgency documents. Primary Responsibilities: Inflects sales by contributing to compelling marketing plans based on a deep understanding of buyer journeys and personas; develops creative solutions to challenges facing commercial teams. Creates tailored marketing programming for different priority market segments and audiences. Develops high-quality, differentiating content that helps EAB sustain and improve its competitive position in multiple education research markets. Selects best channels, messages, stories, and media for generating awareness and leads. Prioritizes project queue to maximize impact on sales funnel and new business. Develops and maintains deep understanding of EAB’s evolving Research perspective. Writes, produces, and edits effective content that could include blog posts, case studies, conference proposals/presentations, insight papers, webinars, infographics, and other collateral. Leads strategic project management for marketing events such as webinars, conferences, and in-person meetings. Aligns with sales team leaders to develop content strategy and prioritize initiatives. Potential to manage 1-2 team members. Proposes and tests new channels, deliverables, formats, and ideas. Basic Qualifications: Minimum of 5 years professional experience. Able to clearly express complex ideas in written and graphical form. Able to take ownership and drive projects from beginning to end. Intellectually curious, quick study, creative, and self-motivated. Proficient with Microsoft PowerPoint and Word. Ideal Qualifications: Demonstrated ability to quickly gain depth of understanding in complex subject areas. Professional experience in product marketing, content strategy, brand strategy, or marketing communications. Knowledge of the U.S. higher education industry. If you’ve reached this section of the job description and are unsure of whether to apply, please do! At EAB, we welcome diversity of background and experience. Compensation: The anticipated starting salary range for this role is $75,000 - $100,000 per year. Actual salary varies due to factors that may include relevant experience, skills, and location. At EAB, we believe that to fulfill our mission to “make education smarter and our communities stronger” we need team members who bring a diversity of perspectives to the table and are committed to fostering a workplace where each team member is valued, respected and heard. EAB is an Equal Opportunity Employer and we make employment decisions on the basis of qualifications, merit, and business need.
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