Freshpet
Senior Director, Digital Marketing
Freshpet, Bedminster, New Jersey, us, 07921
Who We Are
Considering making an application for this job Check all the details in this job description, and then click on Apply. At Freshpet, our goal is to change the way people nourish their pets forever. We strive to strengthen the bond between people and our pets so that we both live longer, healthier, and happier lives while being kind to the planet. We believe that if we can create fresh, real foods that pets love and help them live healthier lives, their pet parents will also enjoy the many benefits of a rich life shared with a pet. We started off with a mission to change the way pet parents feed dogs and cats, but we also wanted to be a company that had a thoughtful approach to how we operate. We wanted to do things differently, make great products, but be gentle to the planet, good to the people who touch our business, and leave a positive impact with everything we do. We work hard every day to ensure that the original vision is met, starting with making the highest quality foods in our kitchens to running our business with integrity, transparency, and social and environmental responsibility. As a result, we are nearing $1B in net sales and have experienced 25%+ growth rates year-over-year for the last 6 years. IT’S AMAZING WHAT CAN HAPPEN WHEN YOU START COMPLETELY FRESH! What You Will Do The Senior Director of Marketing – Digital will lead and execute a digital transformation of our strategy for Freshpet, focusing on identifying opportunities to integrate digital technologies into our approach to elevate our brand visibility, drive household growth, and enhance consumer engagement. This role requires a strong background in CPG digital marketing, and experience in data strategy and tactics to drive acquisition and retention. This position reports directly to the VP of Marketing and involves managing a robust marketing plan that includes digital, social, search, display, and CRM. How You Will Make An Impact Exceptional fundamental skills are imperative; leadership, teamwork, influencing, strategic thinking, business analysis, creative problem solving, and quick decision making. Complete end-to-end ownership of the digital strategy and consumer journey mapping that will help us achieve our high-growth business goals. Accountable for setting annual digital media plans, analyzing results and optimizing as we go, and introducing new technologies, digital tools, and platforms. Ownership and development of our 1P, 2P, 3P data strategies to drive household acquisition and retention. Lead a team of specialists and agency partners across digital, social, search, display, and CRM to set and execute the digital media strategy and work as one results-oriented team to ensure alignment across touchpoints. Collaborate with team members internally from Communications, Brand Building and eCommerce, Consumer Insights, R&D, and Consumer Care to work together to set and meet brand objectives and future growth goals. Own the digital marketing budget to maximize ROI, lower CAC, improve retention, taking smart risks. What You Will Bring Bachelor’s degree or master’s degree in marketing or advertising. 10-15+ years of experience in CPG marketing, with a focus on digital. Demonstrates energetic leadership and effective decision making, using a 'can-do' attitude that positively influences and energizes the team. Proficiency in setting data strategy and analyzing in-market data to inform marketing strategies. Proficiency in Microsoft Office, Adobe, Google Analytics, and relevant digital marketing tools. Passion for pets and belief they deserve the best food on the planet. Must be able to commute to Bedminster, NJ, with the ability to work in-office three days a week. Ability to travel 5%, if needed. What We Offer At Freshpet, we offer a competitive salary and an excellent benefits package, including medical, dental and vision insurance, basic and optional life insurance, short- and long-term disability protection, flexible spending accounts, and a 401(k) plan with company match, paid parental leave, pet insurance, tuition assistance, a generous PTO plan and so much more! Our Commitment to a Diverse Workforce: At Freshpet, we embrace and encourage our employees’ differences in age, sex, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status, and other characteristics that make our employees unique. Freshpet aims to foster, cultivate and preserve a culture of diversity, equity and inclusion. Our employees are our most valuable assets. The collective sum of the individual differences, life experiences, knowledge, inventiveness, innovation, self-expression, unique capabilities, and talent that our employees invest in their work represents a significant part of not only our culture, but our reputation and company’s achievement as well. Freshpet is an Equal Opportunity Employer. Disclaimers We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas. Freshpet is not accepting unsolicited assistance from search firms for this employment opportunity. Please, no phone calls or emails. All resumes submitted by search firms to any employee at Freshpet via email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Freshpet. No fee will be paid in the event the candidate is hired by Freshpet as a result of the referral or through other means.
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Considering making an application for this job Check all the details in this job description, and then click on Apply. At Freshpet, our goal is to change the way people nourish their pets forever. We strive to strengthen the bond between people and our pets so that we both live longer, healthier, and happier lives while being kind to the planet. We believe that if we can create fresh, real foods that pets love and help them live healthier lives, their pet parents will also enjoy the many benefits of a rich life shared with a pet. We started off with a mission to change the way pet parents feed dogs and cats, but we also wanted to be a company that had a thoughtful approach to how we operate. We wanted to do things differently, make great products, but be gentle to the planet, good to the people who touch our business, and leave a positive impact with everything we do. We work hard every day to ensure that the original vision is met, starting with making the highest quality foods in our kitchens to running our business with integrity, transparency, and social and environmental responsibility. As a result, we are nearing $1B in net sales and have experienced 25%+ growth rates year-over-year for the last 6 years. IT’S AMAZING WHAT CAN HAPPEN WHEN YOU START COMPLETELY FRESH! What You Will Do The Senior Director of Marketing – Digital will lead and execute a digital transformation of our strategy for Freshpet, focusing on identifying opportunities to integrate digital technologies into our approach to elevate our brand visibility, drive household growth, and enhance consumer engagement. This role requires a strong background in CPG digital marketing, and experience in data strategy and tactics to drive acquisition and retention. This position reports directly to the VP of Marketing and involves managing a robust marketing plan that includes digital, social, search, display, and CRM. How You Will Make An Impact Exceptional fundamental skills are imperative; leadership, teamwork, influencing, strategic thinking, business analysis, creative problem solving, and quick decision making. Complete end-to-end ownership of the digital strategy and consumer journey mapping that will help us achieve our high-growth business goals. Accountable for setting annual digital media plans, analyzing results and optimizing as we go, and introducing new technologies, digital tools, and platforms. Ownership and development of our 1P, 2P, 3P data strategies to drive household acquisition and retention. Lead a team of specialists and agency partners across digital, social, search, display, and CRM to set and execute the digital media strategy and work as one results-oriented team to ensure alignment across touchpoints. Collaborate with team members internally from Communications, Brand Building and eCommerce, Consumer Insights, R&D, and Consumer Care to work together to set and meet brand objectives and future growth goals. Own the digital marketing budget to maximize ROI, lower CAC, improve retention, taking smart risks. What You Will Bring Bachelor’s degree or master’s degree in marketing or advertising. 10-15+ years of experience in CPG marketing, with a focus on digital. Demonstrates energetic leadership and effective decision making, using a 'can-do' attitude that positively influences and energizes the team. Proficiency in setting data strategy and analyzing in-market data to inform marketing strategies. Proficiency in Microsoft Office, Adobe, Google Analytics, and relevant digital marketing tools. Passion for pets and belief they deserve the best food on the planet. Must be able to commute to Bedminster, NJ, with the ability to work in-office three days a week. Ability to travel 5%, if needed. What We Offer At Freshpet, we offer a competitive salary and an excellent benefits package, including medical, dental and vision insurance, basic and optional life insurance, short- and long-term disability protection, flexible spending accounts, and a 401(k) plan with company match, paid parental leave, pet insurance, tuition assistance, a generous PTO plan and so much more! Our Commitment to a Diverse Workforce: At Freshpet, we embrace and encourage our employees’ differences in age, sex, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status, and other characteristics that make our employees unique. Freshpet aims to foster, cultivate and preserve a culture of diversity, equity and inclusion. Our employees are our most valuable assets. The collective sum of the individual differences, life experiences, knowledge, inventiveness, innovation, self-expression, unique capabilities, and talent that our employees invest in their work represents a significant part of not only our culture, but our reputation and company’s achievement as well. Freshpet is an Equal Opportunity Employer. Disclaimers We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas. Freshpet is not accepting unsolicited assistance from search firms for this employment opportunity. Please, no phone calls or emails. All resumes submitted by search firms to any employee at Freshpet via email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Freshpet. No fee will be paid in the event the candidate is hired by Freshpet as a result of the referral or through other means.
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