EAB (Education Advisory Board)
Associate Director, Marketing Strategy and Innovation, Special Projects
EAB (Education Advisory Board), Pasco, Washington, United States, 99301
Make a difference in a sector that matters to us all EAB is a special place to work. You'll find motivated employees, growth opportunities, and a deep commitment to our partners. We pride ourselves on hiring the best people—not just for the job, but for the firm and the future of education.
Please ensure you read the below overview and requirements for this employment opportunity completely. If you are an EAB employee, please use your work email address to sign up or apply. Position:
Associate Director, Marketing Strategy and Innovation, Special Projects At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. The Marketing Strategy and Innovation team manages and refines our partner marketing approach and product architecture through ideation, tests, pilots, and ongoing campaign-level marketing strategy. The Associate Director acts as project lead, ensuring that innovation work results in learnings that move our strategy forward and help us maintain a competitive advantage in the enrollment services market. This role requires knowledge of direct and digital marketing principles as well as best-practice strategies across a wide range of tactics and channels, plus a strong commitment to collaboration, innovative thinking, accountability, and creative problem solving. This hire may be based in Richmond, VA or Washington, DC; this position is also open to remote employment within the continental United States. Primary Responsibilities: Develop and lead the marketing strategy for a set of special product offerings, including armed forces recruitment and Greek society recruitment. Develop the learning agenda for armed forces and Greek society recruitment. In partnership with analytics teams, monitor marketing campaigns for both special and standard product offerings and make optimization recommendations. Lead testing initiatives for special projects:
Write testing briefs for special projects with clear creative direction, partner talking points, and measurable outcomes. Understand marketing automation and other internal systems to gather product requirements for successful marketing tests. Review creative deliverables and provide feedback to ensure that assets meet desired testing objectives. Coordinate with the analytic insights team to analyze results of tests and recommend individual testing rollouts and enhancements to global marketing strategy.
Educate cross-functional teams on product and campaign strategy and address any questions or concerns that may arise. Contribute to the ongoing development and optimizations of the creative process and product. Positively contribute to a culture of innovation, continuous learning, collaboration, and respect. Basic Qualifications: 5+ years of professional experience in advertising, marketing, communications, or related field. History of cross-departmental collaboration, including working with creative team members, product managers, operational team members, and/or partner service representatives. Familiarity with common creative production processes and willingness to learn and maintain an understanding of systems and technical procedures required to deploy integrated marketing campaigns. Proven organizational skills, with the ability to proactively and independently manage multiple priorities/deadlines in a fast-paced environment. Outstanding written and verbal communication skills, plus dedication to teamwork and problem-solving. Ideal Qualifications: Experience in armed forces recruitment. Familiarity with implementation of marketing automation platforms, such as Acquia or Marketo. Knowledge of email marketing and UX best practices. Portfolio showcasing creative marketing campaigns and/or examples of online content strategies. Commitment to valuing diversity, practicing inclusive behaviors, and contributing to an equitable working and continual learning environment in support of EAB’s DE&I Promise. If you’ve reached this section of the job description and are unsure of whether to apply, please do! At EAB, we welcome diversity of background and experience. Compensation: The anticipated starting salary (base) range for this role is $69,000 - $92,000 per year. Actual salary varies due to factors that may include but not be limited to relevant experience, skills, and location. This hire will additionally be eligible for discretionary bonus or incentive compensation. Consistent with our belief that our employees are our most valuable resource, EAB offers a competitive and inclusive benefits package. Our benefits currently include: Medical, dental, and vision insurance plans; dependents and domestic partners eligible. 20+ days of PTO annually, in addition to paid firm and floating holidays. Daytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each). 401(k) retirement savings plan with annual discretionary company matching contribution. Health savings account, healthcare and dependent care flexible spending account, and pre-tax commuter plans. Employee assistance program with counseling services and resources available to all employees and immediate family. Wellness programs including gym discounts, incentives to promote healthy living, and family access to the leading app for sleep, meditation, and relaxation. Fertility treatment coverage and adoption or surrogacy assistance. Paid parental leave with phase back to work program for birthing and non-birthing parents. Access to milk shipping service to support nursing employees during business travel. Discounted pet health insurance coverage for dog and cat family members. Company-provided life, AD&D, and disability insurance. Financial wellness resources and membership in a robust employee discount program. Access to employee resource groups, merit-based advancement, and dynamic professional growth opportunities. This opening is not eligible for visa sponsorship at this time; EAB will thus consider candidates who possess U.S. work authorization that does not require employment-based visa sponsorship now or in the future. At EAB, we believe that to fulfill our mission to “make education smarter and our communities stronger” we need team members who bring a diversity of perspectives to the table and are committed to fostering a workplace where each team member is valued, respected and heard. To that end, EAB is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit and business need.
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Please ensure you read the below overview and requirements for this employment opportunity completely. If you are an EAB employee, please use your work email address to sign up or apply. Position:
Associate Director, Marketing Strategy and Innovation, Special Projects At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. The Marketing Strategy and Innovation team manages and refines our partner marketing approach and product architecture through ideation, tests, pilots, and ongoing campaign-level marketing strategy. The Associate Director acts as project lead, ensuring that innovation work results in learnings that move our strategy forward and help us maintain a competitive advantage in the enrollment services market. This role requires knowledge of direct and digital marketing principles as well as best-practice strategies across a wide range of tactics and channels, plus a strong commitment to collaboration, innovative thinking, accountability, and creative problem solving. This hire may be based in Richmond, VA or Washington, DC; this position is also open to remote employment within the continental United States. Primary Responsibilities: Develop and lead the marketing strategy for a set of special product offerings, including armed forces recruitment and Greek society recruitment. Develop the learning agenda for armed forces and Greek society recruitment. In partnership with analytics teams, monitor marketing campaigns for both special and standard product offerings and make optimization recommendations. Lead testing initiatives for special projects:
Write testing briefs for special projects with clear creative direction, partner talking points, and measurable outcomes. Understand marketing automation and other internal systems to gather product requirements for successful marketing tests. Review creative deliverables and provide feedback to ensure that assets meet desired testing objectives. Coordinate with the analytic insights team to analyze results of tests and recommend individual testing rollouts and enhancements to global marketing strategy.
Educate cross-functional teams on product and campaign strategy and address any questions or concerns that may arise. Contribute to the ongoing development and optimizations of the creative process and product. Positively contribute to a culture of innovation, continuous learning, collaboration, and respect. Basic Qualifications: 5+ years of professional experience in advertising, marketing, communications, or related field. History of cross-departmental collaboration, including working with creative team members, product managers, operational team members, and/or partner service representatives. Familiarity with common creative production processes and willingness to learn and maintain an understanding of systems and technical procedures required to deploy integrated marketing campaigns. Proven organizational skills, with the ability to proactively and independently manage multiple priorities/deadlines in a fast-paced environment. Outstanding written and verbal communication skills, plus dedication to teamwork and problem-solving. Ideal Qualifications: Experience in armed forces recruitment. Familiarity with implementation of marketing automation platforms, such as Acquia or Marketo. Knowledge of email marketing and UX best practices. Portfolio showcasing creative marketing campaigns and/or examples of online content strategies. Commitment to valuing diversity, practicing inclusive behaviors, and contributing to an equitable working and continual learning environment in support of EAB’s DE&I Promise. If you’ve reached this section of the job description and are unsure of whether to apply, please do! At EAB, we welcome diversity of background and experience. Compensation: The anticipated starting salary (base) range for this role is $69,000 - $92,000 per year. Actual salary varies due to factors that may include but not be limited to relevant experience, skills, and location. This hire will additionally be eligible for discretionary bonus or incentive compensation. Consistent with our belief that our employees are our most valuable resource, EAB offers a competitive and inclusive benefits package. Our benefits currently include: Medical, dental, and vision insurance plans; dependents and domestic partners eligible. 20+ days of PTO annually, in addition to paid firm and floating holidays. Daytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each). 401(k) retirement savings plan with annual discretionary company matching contribution. Health savings account, healthcare and dependent care flexible spending account, and pre-tax commuter plans. Employee assistance program with counseling services and resources available to all employees and immediate family. Wellness programs including gym discounts, incentives to promote healthy living, and family access to the leading app for sleep, meditation, and relaxation. Fertility treatment coverage and adoption or surrogacy assistance. Paid parental leave with phase back to work program for birthing and non-birthing parents. Access to milk shipping service to support nursing employees during business travel. Discounted pet health insurance coverage for dog and cat family members. Company-provided life, AD&D, and disability insurance. Financial wellness resources and membership in a robust employee discount program. Access to employee resource groups, merit-based advancement, and dynamic professional growth opportunities. This opening is not eligible for visa sponsorship at this time; EAB will thus consider candidates who possess U.S. work authorization that does not require employment-based visa sponsorship now or in the future. At EAB, we believe that to fulfill our mission to “make education smarter and our communities stronger” we need team members who bring a diversity of perspectives to the table and are committed to fostering a workplace where each team member is valued, respected and heard. To that end, EAB is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit and business need.
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