Dept Holding B.V.
Sr. Associate, Paid Search | Growth Marketing Team
Dept Holding B.V., Chicago, Illinois, United States, 60290
Sr. Associate, Paid Search | Growth Marketing Team Roles open in: Boston, Denver, New York, Newburyport, San Diego, Chicago, Austin, Atlanta
Remember to check your CV before applying Also, ensure you read through all the requirements related to this role. This is a hybrid role with the expectation that you will need to go into the office 3 days a week. You must be located within 50 miles of our Chicago, IL office located at: One South Wacker, 1 S Wacker Dr #2250, Chicago, IL 60606 ABOUT YOU As Senior Associate, Paid Search at DEPT, you will be an execution and optimization expert responsible for managing campaigns, mastering best practices, and expanding your skill set. You will utilize your proficiency in campaign builds, daily monitoring, reporting, bidding, and beyond while consistently learning and taking charge of client success. This position is a launching pad for you to excel in SEM, audience strategy, and time management, ultimately transforming you into an actual paid search powerhouse. PROFICIENCY EXPECTATIONS We expect Senior Associates to have a basic foundation of paid search execution, analytical, and reporting expertise, with the proficiencies as listed below: Proficiency in Excel and Reporting: Demonstrate proficiency in using basic and advanced Excel functions and taking advantage of these functions and formulas when performing tasks (ex: ad customization uses concatenation and length formulas) with limited oversight needed. Sorting Filters VLOOKUP Text to columns Conditional formatting Proficiency in core Paid Search: Campaign builds – Develop suggestions on activation strategy around campaign builds, overall themes, keywords (search), audience targeting, parameters, settings, and ads, as well as leveraging tools such as SpyFu, MOAT, Keyword Planner, etc. Daily monitoring – Understand what to look at daily to know when an action is needed based on performance fluctuations and trends. Leverages Qontrol to automate account monitoring and understands how to set up / modify alerts for their accounts. Report write-ups: Able to analyze performance reports, explain performance fluctuations and why they occurred, and develop the client-facing write-up for the AM’s review. Bid adjustments – Able to understand different bidding methodologies (smart bidding vs. manual) and the strategy behind the bid adjustments as well as own the implementation from standard bids to other modifiers as needed. Pixels – Able to create/pull pixels, tracking, remarketing, and list creation. Able to delegate production tasks to nearshore or other internal team members where appropriate. Attend & actively participate in search-specific training led internally or by channel partners to continue education. Follows mandatory QA, ensuring it is created and filled out correctly for work by them or below – and process is following through on. Works with junior team members to ensure work is also delivered error-free. Assist Paid Search Manager with inputs for slides in critical decks led by Client Partners, such as FBRs and tactical plans (e.g., performance charts/tables, tactical details, etc.). GROWTH EXPECTATIONS Can successfully monitor daily account performance and determine the best action based on performance fluctuation and trends. Determine the best methodology for a campaign build: overall theme, keywords, audiences, parameters, settings, ads, etc., to hit client goals. Understand key concepts around audience strategy (remarketing, audience targeting/layering, persona development). Shows consistency with hitting project deadlines and communicating if deadlines are not going to be met to ensure AMs+ can appropriately project-manage deliverables. Demonstrates time management skills: able to balance workload independently and prioritize based on impact & urgency. QUALIFICATIONS A minimum of 1.5 years’ paid search experience (Google Ads a must, Bing Ads & SA360 a bonus) and be comfortable with topics such as budgeting, bidding, and testing methodology. Desire to quickly learn and master paid search strategy. Strong analytical and reporting skills and be proficient in Excel; you already know VLOOKUP, pivot tables, concatenating, text to columns, and love working with numbers. High level of independence, curiosity, and desire to grow your responsibilities and skill set. WHAT DO WE OFFER? Healthcare, Dental, and Vision coverage. PTO. Paid Company Holidays. The anticipated salary range for this position is
$53,800 – $75,000 . Salary is based on a range of factors that include relevant experience, expertise, physical location, and organizational impact. This is based on a 40-hour workweek and leveling. Keep in mind, we’re flexible. WE SUPPORT YOU BEING YOU: DEPT is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We’re committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone’s lived experience, race, color, religion, sex, national origin, age, disability, and genetic information. So tell us about any accommodations you need. It’s totally confidential and only used to make sure you feel fully supported at every step. DEPT participates in E-Verify, meaning your Form I-9 information will be sent to the federal government to confirm you are authorized to work in the U.S. We are a B Corp-certified company passionate about purpose-driven work. At DEPT, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.
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Remember to check your CV before applying Also, ensure you read through all the requirements related to this role. This is a hybrid role with the expectation that you will need to go into the office 3 days a week. You must be located within 50 miles of our Chicago, IL office located at: One South Wacker, 1 S Wacker Dr #2250, Chicago, IL 60606 ABOUT YOU As Senior Associate, Paid Search at DEPT, you will be an execution and optimization expert responsible for managing campaigns, mastering best practices, and expanding your skill set. You will utilize your proficiency in campaign builds, daily monitoring, reporting, bidding, and beyond while consistently learning and taking charge of client success. This position is a launching pad for you to excel in SEM, audience strategy, and time management, ultimately transforming you into an actual paid search powerhouse. PROFICIENCY EXPECTATIONS We expect Senior Associates to have a basic foundation of paid search execution, analytical, and reporting expertise, with the proficiencies as listed below: Proficiency in Excel and Reporting: Demonstrate proficiency in using basic and advanced Excel functions and taking advantage of these functions and formulas when performing tasks (ex: ad customization uses concatenation and length formulas) with limited oversight needed. Sorting Filters VLOOKUP Text to columns Conditional formatting Proficiency in core Paid Search: Campaign builds – Develop suggestions on activation strategy around campaign builds, overall themes, keywords (search), audience targeting, parameters, settings, and ads, as well as leveraging tools such as SpyFu, MOAT, Keyword Planner, etc. Daily monitoring – Understand what to look at daily to know when an action is needed based on performance fluctuations and trends. Leverages Qontrol to automate account monitoring and understands how to set up / modify alerts for their accounts. Report write-ups: Able to analyze performance reports, explain performance fluctuations and why they occurred, and develop the client-facing write-up for the AM’s review. Bid adjustments – Able to understand different bidding methodologies (smart bidding vs. manual) and the strategy behind the bid adjustments as well as own the implementation from standard bids to other modifiers as needed. Pixels – Able to create/pull pixels, tracking, remarketing, and list creation. Able to delegate production tasks to nearshore or other internal team members where appropriate. Attend & actively participate in search-specific training led internally or by channel partners to continue education. Follows mandatory QA, ensuring it is created and filled out correctly for work by them or below – and process is following through on. Works with junior team members to ensure work is also delivered error-free. Assist Paid Search Manager with inputs for slides in critical decks led by Client Partners, such as FBRs and tactical plans (e.g., performance charts/tables, tactical details, etc.). GROWTH EXPECTATIONS Can successfully monitor daily account performance and determine the best action based on performance fluctuation and trends. Determine the best methodology for a campaign build: overall theme, keywords, audiences, parameters, settings, ads, etc., to hit client goals. Understand key concepts around audience strategy (remarketing, audience targeting/layering, persona development). Shows consistency with hitting project deadlines and communicating if deadlines are not going to be met to ensure AMs+ can appropriately project-manage deliverables. Demonstrates time management skills: able to balance workload independently and prioritize based on impact & urgency. QUALIFICATIONS A minimum of 1.5 years’ paid search experience (Google Ads a must, Bing Ads & SA360 a bonus) and be comfortable with topics such as budgeting, bidding, and testing methodology. Desire to quickly learn and master paid search strategy. Strong analytical and reporting skills and be proficient in Excel; you already know VLOOKUP, pivot tables, concatenating, text to columns, and love working with numbers. High level of independence, curiosity, and desire to grow your responsibilities and skill set. WHAT DO WE OFFER? Healthcare, Dental, and Vision coverage. PTO. Paid Company Holidays. The anticipated salary range for this position is
$53,800 – $75,000 . Salary is based on a range of factors that include relevant experience, expertise, physical location, and organizational impact. This is based on a 40-hour workweek and leveling. Keep in mind, we’re flexible. WE SUPPORT YOU BEING YOU: DEPT is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We’re committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone’s lived experience, race, color, religion, sex, national origin, age, disability, and genetic information. So tell us about any accommodations you need. It’s totally confidential and only used to make sure you feel fully supported at every step. DEPT participates in E-Verify, meaning your Form I-9 information will be sent to the federal government to confirm you are authorized to work in the U.S. We are a B Corp-certified company passionate about purpose-driven work. At DEPT, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.
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